Professional Documents
Culture Documents
For
Intellectual and Discerning Malays
Malaysia is the
APAC country bucking the decline in
newspaper readership. Utusan Malaysia is one of the key
drivers
Base on adults 15+ ; AUS data based on adults 14+ and any Newspaper read in last 7 days
(including Community Newspapers
Berita Harian
197,952
192,982
181,346
170,558 172,609 172,859
178,211
183,187
160,597
150,750
130,463
126,777
2008
2009
2010
2011
2012
Dec-12
Berita Minggu
176,430
2012
Source: Audit Bureau of Circulation, 2012
Note: 2012 refers to the Jul-Dec 2012 report, 2011 reflects the period Jul-Dec11
+12.9%
700
650
600
550
500
+0.8%
The
Malay newspaper to reach
the affluents and discerning consumers
Utusan readers earn more average monthly
household income
33% are college/university educated
Technology-savvy
Receptive towards advertising
%
Utusan
Berita Harian
30
25
14 15
9
Primary
Lower
Secondary
Mid-Upper
Secondary
College/
University
67 68
Utusan Malaysia
Berita Harian
38 36
26 26
20 19
13 12
2001+
3001+
4001+
5001+
6001+
Berita Harian
Utusan Malaysia
159
165
78
152
137
217
Utusan
89
Berita Harian
84
68
63
44
42 40
36
Mobile Phone
3G/4G phone
37
33
Smartphone
According to Research
On average,
Only 57% of newspaper advertisements are noticed by readers
Only 40% of the advertisements are read
THANK YOU