Integrated Project

Effective Public Communication | English 2 | Economics

PAWN ` SHOPS
ALOR GAJAH||

Kota Damansara

Lecturers : MS THIVILOJANA | MS CASSANDRA | MS TAY

Members : Justin Chong Yong Sheng
Michelle Wong Sook Yin
Lew Quo Ming
Liew Cherng Qing
Ee Hui Teng
Cham Zheng Chee

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the
HISTORY

The distinctive sign outside a

pawnbroker's shop

Islamic pawn broking in

Malaysia

Pawn broking
(lending money on
portable security),
one of the oldest
professions.

In the East, the

business model
existed in China
over 3000 years
ago.

In the west,
"pawnbroking" existed in
the Ancient Greek and
Roman Empires.

the
BUSINESSES

JOO NGIEN Pawnshop,ALOR GAJAH || CHOONG XIN Pawnshop,KOTA DAMANSARA

JOO NGIEN PAWNSHOP,

ALOR GAJAH

THE
EXTERIOR

THE
CUSTOMER SERVICE

THE
GOLD EARRINGS

JOO NGIEN THE

THE
PAWNSHOP BUSINESS PRODUCT
THE OWNER | THE TEAM

THE
OWNER

THE
GOLD NECKLACES

CHOONG XIN
PAWNSHOP,
KOTA DAMANSARA

THE
EXTERIOR

THE
BRAND

THE
CUSTOMER SERVICE

CHOONG
THE
XIN
BUSINESS
PAWNSHOP
THE
EXTERNAL
FEATURES

THE MANAGER | THE TEAM

THE
CUSTOMERS

THE
COMPARISON
SIMILARITIES AND DIFFERENCES

SIMILARITIES
the
CUSTOMERS
| lower income

the
ORIGIN
| China

DIFFERENCES
the
STRATEGY

the
INTEREST RATE

the
SHOP LAYOUT

the
LOCATION

THE
RECOMMENDATIO

BRAND
RECOGNITION
CURRENT ISSUE:

Unawareness of the public.

RECOMMENDATION:

Modern Technology||Promotion
Highlight||Specialty
Share||Expertise

CHANGING
PERCEPTION
CURRENT ISSUE:
False perception

RECOMMENDATION:

Promote ||Acknowledgement
Reconstruction||Expand range of
pawn items
Collaboration||Proper planning

CUSTOMER
SERVICE
CURRENT ISSUE:

Neglect importance of customer

service.

RECOMMENDATION:

Train ||Lending and return policies

Understand ||Laws and Transaction
Feedback ||Improvement

IMAGE
MANAGEMENT
CURRENT ISSUE:

Exterior and interior design of the shop

is too conventional.

RECOMMENDATION:

Exploring new design layout||Attract customers

Maintenance||Keeping a fresh look

THE
STRATEGY

JOO NGIEN PAWNSHOP, ALOR GAJAH

EXPERIENCE

|| determine quality, price, value

KNOWLEDGE
|| trained staff

ECONOMY CONDITION
|| flexibility in price

CHOONG XIN PAWNSHOP, KOTA DAMANSARA

CUSTOMER SERVICE
|| fulfill customer needs

SECURITY

|| well-equipped security system

TECHNOLOGY

|| determine price and quality

THE
COMPETITOR

JOO NGIEN PAWNSHOP,

ALOR GAJAH
|| THE COMPETITORS ||

CIMB BANK

GOLD STORE

MAYBANK

CHOONG XIN PAWNSHOP,

KOTA DAMANSARA
|| THE COMPETITORS ||

RHB bank, Ambank

HSBC bank

Visiber Jewelry Store

COMPETITION

the
PRODUCT

the
PAWN LOAN

the
CONCLUSIO

CHOONG XIN PAWNSHOP,

KOTA DAMANSARA

Commercially successful