Male Work Pants

By: Eve Granack, Andie Villez, and Christian

Castillo

Product Description
Signature Levi jean work pant
Purchased at Wal-Mart for $5.36 original price $19.92
Khaki like color
Straight legged, two front pockets, and two back pockets
Size 42x32
Tumble dry durable press cycle and can be ironed.
Made in Pakistan

Target Market
Male
Someone in the work industry or working harsh environments (example: factory
worker, construction, farmer, city worker)
30-50 years old
Larger framed individual
Single, Married, or Divorced
Located in Rural or Urban area
Low to middle-class income (makes $40,000 to $60,000 annually)
Buys for durability and low cost
Doesnt care about fashion

Expectations for Products

Durable and abrasion resistant
Easy care, no staining
Everyday work wear
Good tearing strength and breaking force
Affordable
Protect skin

Product Characteristics

Structure: Even-Sided Twill Weave

Yarn Count: 273 x 240
Fabric Name: Drill
Fabric Weight: 10.65 oz/yd2
Bow: .74% Skew: 1.48%
Yarn Type: 2 ply spun yarn with average Z twist
Fiber Content: 100% Cotton
Finish: N/A
Color: Tan/Khaki, sulfur piece dyed
Fabric Defects/ Fabric Quality: See attached diagram

FRON
T

Zone I

Mens Khaki Work

Pant
BAC
Zone
K III
Bottom Hem: 301,
EFb
Inseam: 401, SSw
Outer seam: 516,
SSa
Pocket: 401, EFb
Waistband: 301,
BSo

Zone II
Minor
Defects
Major

Zone IV

Zone V (Inside)

Durability: Overall Good

Tearing strength: N/A (Expected to perform well based on
other results.)
Breaking Force: Excellent
Bursting strength: N/A (Expected to perform well based on
other results.)
Pilling: Excellent
Abrasion resistance: Poor (Due to skewed results.)

Colorfastness: Overall
Excellent
Light: Excellent
Acid/Alkalis: N/A
Water: Excellent
Cleaning: Excellent
Crocking: Good
Perspiration: Excellent
Frosting: N/A

Care and Appearance

Retention: Overall Poor
Care and Appearance Retention: Overall Poor
Soil Release: Poor
Oil Repellency: N/A
Dimensional Stability: Good
Durable Press/ Appearance Retention: Poor

Comfort and Safety:

Overall Good
Comfort and Safety: Overall Good
Hand: Good
Absorbency: Poor
Water Repellency/ Resistance: N/A
Flammability: N/A
Elongation/ Elasticity N/A

Aesthetics: Overall Good

Aesthetics: Overall Good
Drape: Good
Stiffness: Good
Creasing: N/A
Wrinkling: Poor

Conclusion
Overall, our target market would be satisfied with this garment based on price and
product expectations.
Further suggestions would be that the manufacturer needs to be more aware of soil
release, wrinkling, appearance retention, and absorbency.
These pants might be worn by factory or construction workers who work in an
environment handling harsh chemicals or soil. If the pants had a repellency finish the
fabric would not attract stains or soil.
We would also like to see appearance retention improved because after being washed
and dried the work pants looked extremely wrinkled. A wrinkle free finish would
improve the appearance of the pants.
Absorbency could be improved by adding a water repellant finish to the fabric to help
leave the consumer dry and comfortable in a wet environment.
Overall the mens work pants meets the expectations and needs of the target market.