CHERILYN CHIA 0321986 I CHAN YI FUNG 0323057 I CHIN SHEE WEI 0322499 I KOK XUAN YING 0322929 I SOO

YON LI 0322821 I YANG JING LOO 0323066

NUTRITIOUS CONGEE
THE WAY TO START YOUR DAY

HISTORY OF RICE
PORRIDGE

Household income determine

the familys staple food

Yellow Emperor

Cooked the 1st

porridge with millet

Bought in by Han Chinese

HISTORY OF RICE
PORRIDGE TRADE
Hokkien

Cantonese

Foochow

Breakfast

Late supper

PAST

PRESSENT
OF PORRIDGE BUSINESSES
IN MALAYSIA

DESCRIPTION OF
BUSINESSES

LONG FATT TEOCHEW

PORRIDGE
15, Jalan Kampung Pantai, 75200 Malacca.

FOUNDED
in 1930
( 85 years of history)

FOUNDER
Mr. Lim
( Current owners
grandfather )

MANAGED
BY
Mr. Lim
Lee Tai
( 3rd generation owner )

HON KEE FAMOUS

PORRIDGE
93, Jalan Hang Lekir, Sri Petaling, 50000 Kuala
Lumpur.

FOUNDED
in 1949
( 66 years of history)

FOUNDER
Mr. Wong Poon Wai
( Current owners
grandfather )

MANAGED
BY
Mrs. Lee
and brother
( 3rd generation owner )

COMPARATIVE
ANALYSIS

COMPETITORS
OF LONG FATT TEOCHEW PORRIDGE

Res Porridge House

Restaurant Congee Rice Noodles

Restaurant Chop Sam Guan

COMPETITORS
OF HON KEE FAMOUS PORRIDGE

Kim Lian Kee Chee Cheong Fun

Fong Wah Teochew Porridge

Fong Wah Teochew Porridge

Loa Yau Kee Porridge

OBSTACLES
FACED BY NEW BUSINESSES

Reputation

Capital

Skills

SIMILARITIES
BETWEEN LONG FATT TEOCHEW PORRIDGE &
HON KEE FAMOUS PORRIDGE
FOUNDER

Reputation

No. of founder

Generations

Main product

Reason

Market nature

DIFFERENCES
BETWEEN LONG FATT TEOCHEW PORRIDGE &
HON KEE FAMOUS PORRIDGE

Founded year

Location

Competitors

Customers

Opening hours

Employees

DIFFERENCES
BETWEEN LONG FATT TEOCHEW PORRIDGE &
HON KEE FAMOUS PORRIDGE

Media

Branches

Target market

Atmosphere

Specialty

WHICH BUSINESS IS MORE

COMMERCIALLY SUCCESSFUL?
HON KEE FAMOUS
PORRIDGE

Branches

Efficiency

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RECOMMENDATIO
N

LONG FATT TEOCHEW

PORRIDGE & HON KEE FAMOUS
PORRIDGE
Detailed history of
business no longer exist

Does not really understand

their competitors

Start keeping records

Analyse their competitors

LONG FATT TEOCHEW PORRIDGE

Inefficient
services

Lack of online
advertising

Stagnant expansion
of branches

Advertise online

Open up branch

SERVICES
Hire more workers

HON KEE FAMOUS

PORRIDGE
Cramped and
unhygienic environment

Inefficient call
services

Refurbish the shop

Hire an admin staff

CONCLUSION
WHAT MAKES A BUSINESS SUCCESFUL?

Employees

Unique & competitive

Owner

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