Edexcel BTEC Level 3 90 Credit Diploma in

CREATIVE MEDIA PRODUCTION

Course Title:
Unit Number and Title:

Unit 30: Advertisement production

Assignment Title:

Produce a TV advert

Lecturers:
Nicola Dew
nicola.dew@wiltshire.ac.uk
Simon Weintroub
simon.weintroub@wiltshire.ac.uk
Kim McKay
kim.mckay@wiltshire.ac.uk

Issue Date:

Submission date:

02.11.15

10.12.15
4pm

9am

Note though that there

are meetings with your
client at various stages

What is it all about?

Having successfully pitched an idea for an advert, your client has now commissioned you to
produce the piece.
Your first job is to build on the production research you have already carried out, developing the
appropriate pre-production paperwork. All this should be uploaded to your webpage ready for the
first formal meeting with your client.
Once you are green lit for production, you will shoot the appropriate footage and carry out sound
recordings, keeping a detailed field log.
In post-production, your client will want to see a rough cut of the advert for approval this must
be ready for the second client meeting.
Once you have reviewed and discussed the rough cut, produce a final edit ready for a
test screening. You will be expected to collect comments from your target audience at this point.
A final stage is to evaluate the effectiveness of your advert by reflecting on all the work you have
done and deciding how well your finished product measures up.

What do I have to do?

Task 1 Complete pre-production work for a television advert
1

Using your earlier plans as a starting point, carry out pre-production to prepare for your
production. As a group you need to present:

Tick when
complete

Link to
Criteria
30.3

Location recce/s
Detailed production schedule
Shooting script and/or shotlist
Call sheet/s
Risk assessment/s
Camera booking form
These documents should all be uploaded to your webpages.

30.3

Present your plans to your client at a meeting on 09th November.

Task 2 Produce a television advert to rough cut stage

1

Shoot your advert.

Review your footage and produce an edit decision list. Import/capture the media you need.

30.3

Edit your advert, adding soundtrack, graphics and text as appropriate. Output to QuickTime.

30.3

Screen a rough cut of your advert at a meeting with your client on 23 rd Nov collecting feedback
in order to prepare a final edit.

30.3

30.3

Keep a detailed field log to keep track of your footage

Task 3 Produce a television advertisement to final cut stage

1

Complete a final edit of your advert and output to QuickTime. Submit by saving to the
appropriate hard drive (check with your lecturer).

30.3

Screen to your target audience and your client, collecting feedback to inform your evaluation
(see below). This screening will take place on Wednesday December 3 rd.

30.3

Task 4 Reflect on your production work

1

Using the feedback from your client meetings and final screening, write a critical evaluation of
your work and post to your webpage. You can include screen grabs to illustrate your points.
You should cover:

Fitness for purpose including potential impact

Appropriateness for target audience

Final advert compared to original intentions

Effectiveness of techniques

Effectiveness of content

Technical and aesthetic qualities

30.4

What do I need to submit?

On your webpage:
Pre-production paperwork:
o Location recce/s
o Detailed production schedule
o Shooting script and/or shotlist
o Call sheet/s
o Risk assessment/s
o Camera booking form

Notes/feedback from your two client meetings

Field log and edit decision list

Notes/feedback from your final screening

Critical evaluation

As QuickTime files:

Rough cut

Final cut

How do I get graded?

GRADING CRITERIA
UNIT 30 ADVERTISEMENT PRODUCTION
P3
P4

produce a television advertisement working within appropriate conventions and with some assistance
comment on own television advertisement production work with some appropriate use of subject terminology.

M3

produce a television advertisement to a good technical standard showing some imagination and with
only occasional assistance

M4

explain own television advertisement production work with reference to detailed illustrative examples
and generally correct use of subject terminology

D3

produce a television advertisement to a technical quality that reflects near professional standards, showing
creativity and flair and working independently to professional expectations

D4

critically evaluate own television advertisement production work in the context of professional practice, with
elucidated examples and consistently using subject terminology correctly.