Professional Documents
Culture Documents
Etiquette
in
Germany
By. Benjamin Shapiro,
Garvey Sims, Yaseen
Altarrah, EunJi Kwon,
Xianfeng Rao, Waleed
Alhajeri
Marketing Strategy
-QUOTEThe ability to compete with already
established local suppliers is bestachieved using an emotional approach.
(Risko)
History
Was previously known as Charlemagne
Was not unified until the 19th century
Unification led to rapid industrialization
Was involved in two world wars
Was divided again in 1961 and reunited in
1990
Economy was set back greatly because of
reunification process
Greetings
Greeting
Formal
Casual
Hello!
Hallo!
Gr
dich!
Good
morning!
How are
you?
Im fine,
thank
you
Excuse
me!
Guten Morgen
Wie geht
es lhnen?
Wie geht
es dire?
Gut, danke
Entschuld
igen Sie
bitte!
Entschuld
igung!
-This uniform is call Drndeell its the traditional dress for Germn women.
Body Language
1) A German is one who is punctual and prompt in work, strictly professional in business and procedural
in their deeds.(Thomas,1)
2) Making a circle with your fingers making the O.K sign mean okay in
Germany
Gift giving
1)
When invited to a German home, always take flowers for the woman and a bottle of wine for the man. Be sure to
ask the shopkeeper to wrap the flowers "as a gift.
2)
In Germany, a small gift is polite, especially when contacts are made for the first time. Substantial gifts are not usual,
and certainly not before a deal has been reached if you don't want your intentions to be misinterpreted. Even small
souvenir-style gifts to thank local staff for their assistance and hospitality during your stay at a company will not be
expected but will always be appreciated.
3)
Christmass a big holiday in Germany. The country is famous for its Christmas Markets known as "Christkindlmarkt"
or "Weihnachtsmarkt".
5 Dimensions of Culture
Low-context
Individualism
Time is precious
Low-power-distance
Direct
Gender Roles
Status level
Integrate Interests
Citations
Anonymous, . "Country Focus: Germany." Credit Management, (2010): 28.
Risko, Tnde Csapone, and Troy Wiwczaroski. "From Domestic Marketing Through International Marketing to Intercultural Marketing." Economic
Affairs, 59.3 (2014): 439.
Alex Seeland, European database, Report form Germany by our transnational partner <http://www.db-decision.de/CoRe/Germany.htm>
Maddie K, About Gender Roles, Dating and Marriage in Germany<
https://reportinglivefromtubingen.wordpress.com/2012/10/21/about-gender-roles-dating-and-marriage-in-germany-also-love-locks/>
Tinsley, Catherine. "Models Of Conflict Resolution In Japanese, German, And American Cultures." Journal Of Applied Psychology 83.2 (1998): 316323. PsycARTICLES. Web. 30 Oct. 2015.
Citations contd
Mathis, Stephanie. Communication Styles in Germany and the United States. <http://navigators.web.unc.edu/2012/04/23/communicationstyles-in-germany-and-the-united-states/>
BOB. "Germany Gift Giving Customs." - Giftypedia. N.p., n.d. Web. 30 Oct. 2015.
Thomas B. "Interesting Germany Body Language and Gestures!"Interesting Germany Body Language and Gestures! N.p., n.d. Web. 30 Oct. 2015.
Business Communication <http://businessculture.org/western-europe/business-culture-in-germany/business-communication-in-germany/>