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BUSINESS PLAN
PRESENTATION
Introduction To Business [BUS 30104]
Foundation in Natural & Built Environment 01/2015
GROUP MEMBERS
Business
BACKGROUND
Our Business
Nature of our Business :Product
Type of Product: Tiles
We are a business company whom
supplies tiles to:
-Contractors
-Designers
LOCATION
Our Company is Located in:
74 , SS 15/4b, SS15, 47500
Subang Jaya, Selangor,
Malaysia
Our company is located at a
strategic position where
many architecture firms are
around us.
REASON
Tiles are one of the common object we
see in our daily life.
CERAMIC
PORCELAIN
Marketing
Analysis
INTRODUCTION
I am going to start a floor tiles business called
Design Solution company.Hence, there are
many factors of concern to be considered prior
venturing into this field of competition.
As we know that the market nowadays are very
competitive, what are the possible avenues
available to achieve our business goal
In order to do so, Im going to do a marketing
analysis on tiles market.
TARGET AUDIENCE
We can sell the tiles to:
1.Contractor (70%)
2.Walked in customers/end users(30%)
CONTRACTOR(MAIN SOURCE
OF CUSTOMER)
Bigger purchasing volume
High possibility or being our regular
customer
Strength
Weakness
Our outlet is not as big as those
established company, and therefore may
not have an impressive product display
They may have larger ex-stock availability
Opportunities
Higher volume of walked in customers
Good personal services
Direct personal relationship with
customers
Threat
The bigger company may have more
special offer and discount which may
attract our customers
Marketing
STRategy
Product Benefits
Our Tile is Imported.
Made in Japan / USA
Better Quality
Better Value for Price
Sales Strategy
PRICING
Cost of Tiles:
Ceramic tiles = RM 12/pc
Porcelain tiles = RM 20/pc
Retail Price
Ceramic tiles = RM 20/pc
Porcelain tiles = RM 28/pc
Profit as a percentage of what we sold: 40%
*Delivery fee is not Included: RM 5 /km
Promotional Activity
Trade Exhibition
Archidex
OneBuild
Building & Construction
Promotional Activity
Stock Clearance
15% Discount for Tile from Previous Years
Discounts
5% Discounts =1,500 Tiles
10% Discounts =5,000 Tiles
20% Discounts =8,000 Tiles and Above
ADVERTISING
Phamplet
Company Info
Catalogues
Online Advertising
Social Media
Facebook Page
Twitter
Instagram
Website
management
strategy
NUMber of employees
LOWER LEVEL EMPLOYEE
2= Marketing Assistant
2= Sales Assistant
2= Accounting Assistant
2= Cleaner
MID-LEVEL EMPLOYEE
1= Marketing Manager
1= Sales Manager
1= Accountant
FINANCIAL PLAN
FUNding requirements
Capital Required : RM 500,000
Percentage:
75% by Owner's = RM 375,000
12.5% from Maybank = RM62,500
12.5% from CIMB = RM62,500
50% of total capital spent on starting a
business= RM250,000
(Utility, Equipment, Material, Rent, Renovation,
Legal Documents)
PROFIT FIGURE
Cost of tiles:
Ceramic Tiles : RM12/pc
Porcelain Tiles: RM20/pc
Final Retailing Price
Ceramic Tiles : RM 20/pc
Porcelain Tiles : RM28/pc
(Profit of role we sold 40%)
PROFIT FIGURE
Sales per month : RM 240,000
Liability (Loss) = (RM 175,500)
Utility and Resource fee: (RM 5,000)
Maintanance Fee : (RM 2,000)
Insurance : (RM 1,000)
Rent : (RM 5,000)
Tax : (RM 500)
Miscellaneous : (RM 2,000)
Cost of Tiles: (RM 160,000)
Dividing Prof it
LOW LEVEL EMPLOYEE :
RM1,600 x 8 people = RM12,800
MID LEVEL EMPLOYEE :
RM 2,500 x 3 people = RM 7,500
PARTNERSHIP [RM 30,000]
(By Capital Contribution)
Partner A 20% = RM 6,000
Partner B 10% = RM 3,000
Partner C 30% = RM 9,000
Partner D 25% = RM 7,500
Partner E 15% = RM 4,500
LOSSES ARE DEDUCTED FROM COMPANY'S BANK ACCOUNT
FORECAST PROfIT
Total Amount of Profit in First year
RM 64,500 x 12 month = RM 774,000
Total Amount of Profit for next 3 years. (Targetted)
RM 774,000 x 3 years = RM 2,322,000
Conclusion
Reference