Kielende 1 Name: Kielende Treacy isungu Pro: Altman English101 21 Oct 15 “Your Trusted Friends” This article was written by Eric Scholsser, a journalist investigation known for exposing the practices of the fast food industry. In this article, he compares the similarities of those two successful individuals, Ray A. Kroc, founder of MC Donald’s corporation and Walt Disney, founder of the Walt Disney Company, and how both revolutionized the industry by targeting young costumers. In this article the author gives the reader a small biography of Kroc and Disney and their journey to revolutionize the industry. Both Kroc and Disney were born in Illinois, severed during the War World | in the same ambulance corps where they met each other. Even though Kroc was born one year after Disney, those two shared the same vision of America, same conservative political views and same optimistic faith in technology. After the World War I, Kroc and Disney fled to Midwest and settled in southern California where they played an important role to the creation of the new American industry. In the 19th century, most of the industries targeted adult customers and MC Donald and Disney were targeting young consumers because their objective was to reach their parents, who were potential customers. Because of Kroc’s and Disney's vision, most of the companies today have a department v'hose purpose is to get as much information from young customers to improveKielende 2 their product and get more costumer. With the birth of the internet, they decided to retrieve customer feedback via surveys. These survey used to ask children there personal information without the approval of the parents. In April 2000, Children’s online Privacy Protection Act took effect that all these industries that targeting young consumers shall no longer ask children to provide personal information. The article targeting toward adult because will all these advertising and propaganda show in TV, internet and radio, children are unable to differentiate actual programs and commercials. Children are unable to understand the motive of these commercials and they tend to believe what they see. In one of the paragraph said that the Parents could not say no to their children when they ask them to buy them anything from TV advertising because they have this guilty conscience that they do not spend much time with their ct ren and by buy them all they want, they feel least guilty. In my personal experience | notice that a lot of kids here in united States spend most of their time in door, seating in form of TV or computer, play video game, etc. instead of going outside and do some out door activities.