Professional Documents
Culture Documents
1. Purpose
- The Home Studio wants to increase public awareness, increase
retail sales, and build more relationships with designers.
- A plan is needed because it gives an outline of what is expected
from us and how we will accomplish the goals set.
- This client exists to supply consultation and home furnishings that
will help customers create a home that represents their own
lifestyles.
- With this plan, The Home Studio would like to increase retail sales
and build more relationships with interior designers.
3. Place
- On location at The Home Studio store front at
3850 29th St. SE Suite G
Kentwood, MI 49512
- This plan may be done off site as well.
2. People
- The Home Studios target audience are designers and Grand
Rapids consumers (no specific age/ gender)
4. Time Frame
Research
7. Message
- We want to communicate that The Home Studio is a reliable
supplier of any interior design needs.
5. Circumstance
-Best case is we reach the target audience and we increase the retail
sales for this business.
- Weather can impact a plan as people are less likely to journey out
in bad weather.
- Other community events or competition can draw away from the
event or promotion of The Home Studio.
6. Medium
- The best way to communicate depends on the viewer. We will
probably want to do a radio as most moms will listen to that as they
take their kids places or go to work.
-Tv or magazines could be utilized as older women tend to watch
more tv and have the time to read more newspapers than younger
women do.
-Social Media (Instagram, Facebook, Twitter, Pinterest)
8. Results
- We anticipate helping The Home Studio to increase in customers
- We will measure our results through the analytics of the Facebook
page (number of likes, number of interactions, number of website
clicks)
- Help build more relationships with designers
Proposal
What is necessary to improve the brand, image, or visibility of the company or organization?
-The company needs to create more brand recognition
- They have a good logo and even some throw pillows that are unique to them.
- They need to share these strengths in a public platform and let people know what they have to offer
-7800
-3500
-300
Radio Advertisement
-4000
Wine expert
-150
Labor
-500
2400
Total loss/expense
13850
*this budget reflects paying for it all. Social media can be done in house, and a partnership could be
made with a local business for wine. This would drastically cut down on expenses.
Timeline
When is the work going to take place?
- Work will take place on website and social media all year around
- Constant upkeep of these needs to be done to keep clients interested and to draw more
people in
What is the deadline to meet advertising requirements?
- The store is not worried about deadlines
- We want to update the Social Media in 2-3 months
What needs to happen first?
- Social media needs to be updated on a more timely basis
When is the anticipated completion of the project?
- It will be an ongoing project
If there is a special event, when will it take place?
- The special event will be a wine tasting at the new store location
- It will take place in the spring or summer
- This will allow for advertising and planning to be done over the winter
- Start date should be late february and completion would be end of may or early June
Implementation/ Manpower
Who is going to implement the plan?
-The owner would have to have an employee that is familiar with social media implement the plan or hire an outside firm to update it
Anticipated Results
What do you expect to accomplish?
- Gain a larger following on social media
- Clientele through followers
Will this meet the needs of the company?
- The company only has one goal; to gain more customers
- our plan should succeed in making this happen
How can you measure your results?
- Through analytics from the existing facebook and instagram accounts
Will there be an immediate increase in product sales or revenue as a result of the
campaign?
- Once the plan is in place, yes
- We are trying to directly gain clientele through social media and events
Anticipated Results
Will there be an increase in visibility?
- Yes, through the Wine tasting and the social media revamp
- They will gain more visibility in the Grand Rapids Area
Can this be measured?
- Both can be measured
- The success of the wine tasting can easily be measured
- While the increase in followers on social media will allow for tracking in that area
Why should a company spend extra money to implement the plan?
- The company should at least update their social media
- This is at little to no cost to them and will provide a much bigger following and platform for clients to find
information and stay connected
Will the benefits outweigh the costs?
- Yes, If properly implemented
- The benefits will definitely outweigh the costs
- A place like this around my house does advertising and is active on social media, everyone in the area goes to
them because they recognize them
ADVERTISING/
MARKETING
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ADVERTISING/
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