FEASIBILITY REPORT

Pure Drinking water

By
Muzamil, Mudassar, Anas, Kaukab,Waqar

Purpose
Project identification for investment
Aspects of project concept development start-up,

production, marketing, and finance and business

management
Provides sectorial information, brief on Government

policies and international scenario

Critical Factors in Decision Making

Growth and competition analysis
Positioning of the new brand
Distribution Channels
Pre-launch advertising
Compliance of the water quality standards

Project time lines

Activity
Civil Works
Plant order and lay out
Pre-opening operations

Time (months)
2
3
1

Total

PROJECT PROFILE
Purification of Water
Year

Quantity

Value (000 Rs.)

2013-14
2012-13
2011-12
2010-11

694,249
814,338
1,660,951
2,328,460

3,188
5,384
10,741
12,856

Table: Mineral Water Imports in Pakistan

Value (000 Rs.)

14,000
12,000
10,000

Value (000 Rs.)

8,000
6,000
4,000
2,000
0
2013-14

2012-13

2011-12

2010-11

Opportunity Rationale
33 million liters a year by the end of 2014
Growth in the market has been estimated to 70 million

liters
Annual growth rate is 40%

Project Brief
An investment opportunity for establishing a bottled water

plant for providing pure drinking water

Proposed product line will consist of bottles of 19 and 12
liters

Project Investment
total cost of the project has been worked out to be

Rs.19.99 million
Includes Fixed cost of Rs.17.58 million
Working capital requirement of Rs.2.41 million

Process
Water Source
Ground Water
Govt. water supply

Source-I

Source-II

pH
Conductivity
Sulphate
Bicarbonate
Chloride
Magnesium
Calcium
Potassium
Sodium
Total Dissolved Solvents
Total Califon Count
Total Bacterial Count

7.50
452 us/cm
58 ppm
107 ppm
48 ppm
11 ppm
36 ppm
6 ppm
34 ppm
270 ppm
Zero / DL
4.0x10 cfu/m

7.62
492 us/cm
57 ppm
111 ppm
57 ppm
12 ppm
39 ppm
6 ppm
40 ppm
295 ppm
Zero / DL
4.0x10 cfu/m

Proposed Product Mix

water purification plant with a capacity of 168,000 liters

per month
Product mix consists of water bottles of 19 liters and 12
liter in the ratio of 80% and 20% respectively

Capacity
168,000 Liters
per Month

Human
Resource
42

Technology//Ma Location
chinery
Local + imported Lahore

Financial Summary

Key Success factors

Marketing
Pricing
Product packaging
Availability

SECTOR & INDUSTRY ANALYSIS

Survey and analysis
Legal Requirements
Suitability
Hygiene
Packaging
Transportation
Labelling and marking
Sampling
No. of tests
Criteria for conformity