Scribd Logo
Upload

Welcome to Scribd!

  • Salon Today Menu Developmen May2010

    Uploaded by

    Phương Hằng
    10 views4 pages
    Tạp chí Salon Today

    Copyright

    © © All Rights Reserved

    Available Formats

    PDF or read online from Scribd

    Did you find this document useful?

    Is this content inappropriate?

    Report this Document
    Tạp chí Salon Today

    Copyright:

    © All Rights Reserved
    Download as PDF or read online from Scribd
    Flag for inappropriate content
    10 views4 pages

    Salon Today Menu Developmen May2010

    Uploaded by

    Phương Hằng
    Tạp chí Salon Today

    Copyright:

    © All Rights Reserved
    Download as PDF or read online from Scribd
    Flag for inappropriate content
    of 4
    Modernsalon. alates Conversations PSU se Lie ep rasCid Services Infuse your service menu with these must-try services that boost profits and set your business apart. Ee iS ny Conversations with Beason nc) Christopher and Sonya Dove salohtoday.com/podcast RSE eee te aes ignature y Design A COUPLE OF DESIGNING WOMEN DEMONSTRATE HOW TO CREATE CUSTOMI7FN SERVICES THAT WILL MAKE YOUR SPA A STANDOUT. here is a nee behind a customized spa service, and it’s not just the chemistry that backs up the products. The service must appeal to a spa’s target market, support the business’s overall brand, and be profitable, Most importantly though, the signature service must contain some magnetic powers of attraction, because the rest of the menu’s more standard services count on if to continually intrigue new and repeat customers and drive them into the spa. SALON TODAY invited two service scientists, Spa Consultants MindyTerry of Creative Spa Concepts in Atlanta, Georgia, and Nancy Nemer of Red Cashew in Cardiff, California, to detail the process behind designing spectacular spa services: | say 2010 saomneay com ST: Why is it important for a spa to have services that are unique to their own business? Nemer: A unique service gives a spa the appa taity te exes ap ina competitive market Anytime yon ere- sxe a signature service, i's a reflection of ‘who you are and it should be executed ata level of excellence and authenticity. 1's important to remember that these services may not be the most popular on you menu. Twas just teading a survey Fre hue isl Sy 1.60 pe ‘vent of pst yovrs purchase the 60-1 Swedish massage. But the signature ser- vice is the one that attracts attention to Your business, offers a great opportunity for git cortificate purchases and separates you from the pack. uf differance 66 We define a signature service a ane that is camplerely unique to your faci and cystom-crafted for you. Not id does it he Ip ad unique ani offers your gues ST: What's the first step in creating a signature service? ‘Terry: Before you can really start devel- ‘oping. your menu, you have to do some ‘market research, ry to learn about your

    You might also like