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  • Welcome To Our World Our Values & Code of Conduct: Arrow Case Study

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    Aman Wadhwa
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    Arrow is an international brand that aims to be aspirational for India. It does not currently have direct competitors except for local tailors. Arrow is positioned as "My dad's brand" but is working to appeal more to youth through reworked apparel designs. The document recommends that Arrow utilize e-commerce fully to sell in India, reopen exclusive stores at strategic locations for target customers, push up their store count to increase accessibility, and brand themselves as offering "office to weekend wear".

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    Arrow

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    Arrow is an international brand that aims to be aspirational for India. It does not currently have direct competitors except for local tailors. Arrow is positioned as "My dad's brand" but is working to appeal more to youth through reworked apparel designs. The document recommends that Arrow utilize e-commerce fully to sell in India, reopen exclusive stores at strategic locations for target customers, push up their store count to increase accessibility, and brand themselves as offering "office to weekend wear".

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    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
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    21 views8 pages

    Welcome To Our World Our Values & Code of Conduct: Arrow Case Study

    Uploaded by

    Aman Wadhwa
    Arrow is an international brand that aims to be aspirational for India. It does not currently have direct competitors except for local tailors. Arrow is positioned as "My dad's brand" but is working to appeal more to youth through reworked apparel designs. The document recommends that Arrow utilize e-commerce fully to sell in India, reopen exclusive stores at strategic locations for target customers, push up their store count to increase accessibility, and brand themselves as offering "office to weekend wear".

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
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    of 8

    ARROW

    CASE
    Welcome to our world
    STUDY
    Our Values & Code of conduct

    PepsiCo India Holdings

    ARROW & ITS COMPETITORS

    BRAND POSITIONING STRATGIES

    ARRO
    W

    International
    brand.
    Aspirational India
    No competitors in
    the market except
    local tailors
    Established as My
    dads brand
    Reworked apparels
    for youth
    Lifestyle Brand
    Image

    VAN HEUSEN

    Fashionable brand.
    Targeted upper
    segment
    Positioned uniquely
    in India
    Premium brand for
    young office goers
    Van Heusen women
    Exclusive stores
    with clothes hung

    LOUIS PHILLIPE

    Luxury & Fashion


    brand.
    Fashion for the
    corporate.

    Comfort , Elegance.

    PERSONALITY OF TARGET
    SEGMENT

    Formal dressing as
    their lifestyle
    Aspirational
    Successful people
    in at the peak of
    their career

    POSITIONING ANALYSIS
    BEFIT THE TARGET SEGMENT

    ANALYSIS OF EXHIBIT 3

    RECOMMENDATIONS

    UTILIZE ECOMMERCE FULLY TO SELL IN


    INDIA
    REOPEN EXCLUSIVE STORES AT STRATEGIC
    LOCATIONS FOR THE TAGRGET CUSTOMERS

    PUSH UP THE STORE COUNT TO MAKE IT MORE


    ACCESSIBLE

    BRAND IT AS OFFICE TO WEEKEND WEAR

    THANKYOU

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