Professional Documents
Culture Documents
9. Desire
a. Purpose of an ad is to increase consumers desire to own or use product
b. Most successful start to build desire in headlines, illustrations, and
introduction copy
c. Put everything in the headline
d. The key is the first impression
10. Create an experience while still promoting the service or goods
11. Ensure ad touches consumers soul
c. Relevance is the word
d. Compelling message
e. Creates brand identity
12. Remember print is the most intimate approach
f. Can get deeper in to the subject
g. Physically take part in reading it
Reflection
I have organized the following tips in a way that I believe would benefit me to
look back on as I continue on my journey to professional work environment. I have been
able to use this college course to successfully develop a print advertising tip portfolio. I
prepared them in three-part structure including professional development tips, brand
development tips, and consumer-focused tips. I chose this organizational method because
after carefully reviewing each tip that I was able to generate from the readings and
advertising analysis assignments, I thought that each of these main categories would sum
up the most important aspects of the tips. Also, it is an accessible way to find the tip I am
looking for when I refer to this portfolio in my future endeavors.
These tips will prove to be extremely beneficial not only in future college course
but in a work environment, as well. They have shown me minute details about print