QuizCh4

DueJan21at8:30am

Points10

Questions10

AvailableJan11at11amJan21at8:30am10days

TimeLimitNone

AllowedAttempts2

AttemptHistory

Attempt
Time
Score
LATEST
Attempt1
13minutes
10outof10
Answerswillbeshownafteryourlastattempt
Scoreforthisattempt:10outof10
SubmittedJan19at11:49am
Thisattempttook13minutes.

Question1
1/1pts
Marketerscancontroltheexternalenvironmentinwhichtheirorganizationsoperate.

True

False
Althoughmarketerscancontrolthemarketingmixandperhapsinfluencetheexternalenvironment,they
cannotcontroltheexternalenvironmentinwhichtheirorganizationsoperate.

Question2
1/1pts
Theincreaseinsocialmediausagehasdramaticallychangedmarketingstrategiesandhowcompanies
interactwithtargetmarkets.

True

False

Question3

1/1pts
TheHispanicpopulationisdrivingminoritygrowthintheUnitedStates.

True

False

Question4
1/1pts
Basicresearchattemptstodevelopneworimprovedproducts.

True

False
Thisisappliedresearch.Basicresearchattemptstoexpandthefrontiersofknowledgebutisnotaimedata
specific,pragmaticproblem.

Question5
1/1pts
A(n)_____isadefinedgroupthatmanagersfeelismostlikelytobuyafirmsproduct.

targetmarket

buyingcenter

aggregatedunit

consumercluster

demographicsample
Thisisthedefinitionofatargetmarket.

Question6
1/1pts
Whichofthefollowingstatementsbestdescribesthetypicaltargetmarket?

Atargetmarketwillremainstableovertime,includingthesamegroupofconsumers.

Targetmarketschangeovertimeasconsumersdropinoroutofthemarket,andastasteschange.

Targetmarketsarenotstronglyaffectedbychangesintheexternalenvironment.


Targetmarketsonlychangewhenthefeaturesandbenefitsoftheproductofferingchange.

Targetmarketscannotbespecificallydefinedaccordingtoage,income,orlocation,becausethesefactors
arecontinuallychanging.
Targetmarketsaredefinedanddescribed,buttheyarealwayschanginginresponsetotheenvironment.

Question7
1/1pts
AllofthefollowingarefactorsintheexternalenvironmentaffectingmarketingEXCEPT:

themarketingmix

economicconditions

technology

politicalandlegalfactors

thecompetition
Themarketingmixiscreatedbythecompany.

Question8
1/1pts
Skiptoquestiontext.
Consumersconcernforhealthissuesaffectsthewayfoodismarketed.Forexample,marketersmustnow
listthenumberofgramsoftransfatonaproductsnutritionlabelbecauseithasrecentlycometolightthat
thistypeoffatisharmful.Consumersconcernforhealthissuesisa(n)_____factor.

economic

politicalandlegal

technological

demographic

social
Socialfactorsincludeourattitudes,values,andlifestyles.


Question9
1/1pts
Whatdoselfsufficiency,upwardmobility,workethic,andconformityhaveincommon?

Thesearenolongervaluedattitudes

Theyareattitudesthatcaneasilybechanged

ThesearethreeperceptionsthatAmericanshaveoftheAsianlifestyle

ThesearethreeofthecorevaluesthatinfluencelifestylesintheUnitedStates

Theyarethedeterminantsofacomponentlifestyle
ThesearethefourbasicvaluesthathavestronglyinfluencedAmericanattitudesandlifestyles.

Question10
1/1pts
Thegrowthofsocialmediausehasresultedin:

decreasedconnectiontoeachother

Facebooklosingviewers

decreaseddiscretionaryincome

morecomponentlifestyles

increasedexchangeofinformation
Socialmediaallowsthecreationandexchangeofusergeneratedcontent,whichfacilitatesgreater
exchangeofinformationamongconsumers.

QuizScore:10outof10