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Abstract
Is hyperconnectivity just a new way of marketing and selling goods via internet? Or is
a way to provide knowledge, connect people faster and more efficient than in past? Are there
any dangers of hyperconnectivity in a way that we are used just for marketing purpose? Does
hyperconnectivity affects normal human behaviour in a way that we spending more and more
time in front our computers, Smartphone and tablets instead normal socialization? In the last
5 years we are witnessing rapid growth of hyperconnectivity witch affect us all in our daily
life. Two researches have been conducted in order to bring light to this question. First one is
about how hyperconnectivity is changing the landscape of social and professional
organizations, while other one is about how the growing interconnectedness of society is
changing the landscape for business. There is much to learn about hyperconnectivity and its
effects, its still a new thing to society.
Introduction
Hyperconnectivity is a term invented by Canadian social scientists Anabel QuanHaase and Barry Wellman, arising from their studies of person-to-person and person-tomachine communication in networked organizations and networked societies. The term refers
to the use of multiple means of communication, such as email, instant messaging, telephone,
face-to-face contact and Web 2.0 information services. The artificial term hyperconnection
alludes to the term hypertext and was developed during the 1990s, while the associated
concept of the internet and more recently Web 2.0 (Quan-Haase & Wellman, 2006; Anabel et
al, 2008; Chu & Xu, 2009; Cavoukian et al., 2010) represents a connection, which is supposed
to express a wide inner connectivity of entities. With growth of Internet and its possibilities
in terms of downloading speed, improved availability and cheaper prices of internet services,
as well as improved technical appliances for internet usage, and its cheaper prices due to mass
production on a worldwide basis, led to a worldwide, so called `hyperconnected` market
which included peoples, goods, ideas and technologies. Due to this situation there is higher
demand and higher customer expectation on all internet based businesses such as on-line
shops, `Apps`, cloud-computing based business etc. In a hyperconnected world every
message, every purchase, web click, mobile-phone location, credit card transaction is captured
and stored at a granular level in databases throughout the world. Computers have moved from
the climate-controlled environments of enterprises to devices in our pockets. Video has moved
to the same devices from our living rooms. Social media have trumped traditional media.
Methodology
References
1. Collins, S. 2011. Conflict and Disaster Management in a Hyper-Connected World:
Cooperative, Collaborative, Real Time. May