Produce strongest

editorial coverage

MISSION STATEMENT
Online readers are part of the
most exclusive online community

Provide vast outlets for advertisers and

consumers

With Vogue being one of the most prestigious high-end fashion magazines we want to give our readers the following: the
strongest editorial coverage, a variety of outlets for advertising as well as provide the most exclusive online community.

Location:
London

93% own
premium
beauty

THE READER
The average Vogue reader is predominantly
female, this is because fashion falls largely into
the interests of females. Especially high-end
fashion. The majority of Vogue readers (92% &
93%) own premium beauty and designer wear.
With the internet becoming more and more
widely used to view this sort of media. The
platforms in which our readers view Vogue vary,
the older generation of readers choose the tablet
as the best platform. With mid 30 year olds
enjoying the printed issue, with the younger
audience viewing via the webpage. Our readers
would most likely be in full-time employment,
this is based on the interests and lifestyle of our
readers. Our readers are stylish and enjoy the
Vogue lifestyle.
In terms of audience categories our audience
would fit into the ABC1 profile. Meaning they will
not have a huge amount of free time as that may
be taken up by work. They have the funds in
order to purchase this magazine or perhaps even
subscribe. This would explain the younger
audience viewing the magazine on the webpage.

92% buy
designer
fashion
Age:
38.3

Print: 34
years old
Tablet:
37 years
old

Full time
employment

87%
female
readers

Webpage:
28 years
old

ABC1
profile

What we offer

In our Vogue issues we offer a variety of fashion related articles. Ranging from what to wear to keeping up
to date with high-end looks, to Emma Watsons views on equality. We aim to give our readers a vast option
of fashion related articles giving the most coverage out of any other editorial fashion magazine.
Here at Vogue we know what interests our readers, we use celebrities and models we know our audience
will relate to and who they will admire. We want our readers to keep up-to-date with the fashion world as
well as the female world in general. Our interviews with celebrities consist of world issues as well as
fashion. In the September issue of Vogue we asked Emma Watson about her views on equality.

Platform Offering

TABLET

PRINT

WEBPAGE

Here at Vogue we offer a range of media platforms to view our content. Via the tablet, via a printed version
and through the internet on our website.
11.9million in print audience
8.5 million monthly online audience

AUDIENCE CROSSOVER:
60% of our print readers are regular webpage users
80% of our webpage users regularly purchase the print version (at least 1 out of every 4 issues)

Platform Offering

Here at Vogue in March alone we accumulated

12,147 readers of our printed version of the
magazine. Our webpage received 900 readers.
Our mobile webpage received 1666 readers and
our videos gaining 994 viewers. Totalling at
15,706 in the US.

We offer a range of ways to view our Vogue content. The printed version attracts our audience fitting into
the mid 30s category. This is due to the fact they have the funds to purchase our magazine and enjoy the
feeling of holding this high-end magazine.
Our app tends to attract the more technologically savvy, therefore the younger audience. This is because it is
easily accessible on smart phones and tablets etc.

PRINT ADVERTISEMENT RATES

Page run of paper

27,610

Page facing matter

33,910

Page specified position

35,600

Inside back cover

41,520

Outside back cover

44,260

Standard 4 page gatefold

101,150

Half page

18,950

Half masthead

14,320

SOCIAL MEDIA

Social Media Network

Population

Facebook

2,996,909

Twitter

2,980,764

Instagram

1,062,321

Pinterest

765,800

FourSquare

373, 827

Google+

253,875

YouTube

140,543

Tumblr

93,640

Vine

81,900

Overall circulation

Paid subscription : 1,050,142

Single Copy : 187,797
Overall average circulation : 1,200,000

Our readers spend more on fashion than any other fashion

magazine audience. E.g. ELLE.