Professional Documents
Culture Documents
Launch of the
Macintosh
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Characteristics of Successful TV
Commercials
Balances humor with message while avoiding
being offensive
Story is unique and creative
Story relates to the brand and makes
connections to consumers
Specific to target market, but relates to masses
Includes contact info (web address/social
media)
Commercial joins culture (Buzz/Viral Marketing)
Includes consumer generated marketing
Brand is accurately featured (logo, trademark,
relevant colors)
Audi Bravery
Audi Bravery
Commercial Evaluation
Place a check mark to each characteristic that you believe the
commercial addressed.
Budweiser - Clydesdale
Budweiser Clydesdale
Commercial Evaluation
Place a check mark to each characteristic that you believe the
commercial addressed.