creativity

PRESENTED BY:-HUMAIRA

WEIRD RULES OF
CREATIVITY

IF ITS CREATIVITY YOU

WANT??

EXPECTATIONS V/S REALITY

In
One might
think!

Creativity flourish in,

actual.

Creative places are

Fun.
Low stressed work place.
Conflict is remained in check.
Managers keep a close watch

on how time and money is

spent.

Terribly annoying.
Remarkably inefficient
Managing out of the way

is the only approach.

SOME STRANGE& RIDICULOUS BUT

EFFECTIVE IDEAS TO MANAGE
CREATIVITY

FALL,THEN CONVINCE
YOUR SELF THAT
SUCCESS IS CERTAIN!

REWARD
SUCCESS&FAILURE,PUNISH

INACTION!

THINK OF SOME
RIDICULOUS,IMPARTIAL THINGS
AND PLAN TO DO THEM!

FIND SOME HAPPY

PEOPLE AND GET
THEM TO FIGHT!

AVOID ,DISTRACT CRITICS AND

CUSTOMORS THAT JUST TALK
ABOUT MONEY

TAKE PAST SUCCESSESS

AND FORGET THEM.

JOB INTERVIEWS NOT TO SCREEN OUT

CANDIDATES BUT TO GET IDEAS.

IGNORE PEOPLE WHO HAVE

SOLVED THE EXACT POBLEM
YOU FACED

ENCOURAGE PEOPLE TO
DEFY AND IGNORE THEIR
BOSSESS AND PEERS.

HIRE PEOPLE YOU DONT NEED &DISLIKE

FEEL UNCOMFORTABLABLE WITH.

WHY DO THESE WEIRD IDEAS

WORK?
Disney cast members v/s Disney imaginers.
Exploitation of proven knowledge v/s

exploration of

new possibilities.

Mere exposure effect.

IT STARTS WITH HIRING

What common
organization does?

What an innovation driven

organization should do?
Pick fast learners.
Hire slow learners. why?
Gregarious people with all social People with high self esteem
graces
People with low self
Can figure out quickly how to do
monitoring
things.
Dont have pressures to
follow the herd.
They continue to believe in
themselves despite criticism
and rejection.
Drive their bosses crazy but
are valuable to firms.

FEW EXAMPLES:
GREY STALKER ----XEROX RESEARCHER WHO INVENTED LASER PRINTER.

EXAMPLE OF A TOY COMPANY.

 DESIGN CONTINUM ;

Ignorance is blessing.
DYSON APPLIANCES;
LOURIS LEAKY (ANTHROPOLOGIST)
INNOVATIVE FUEL CELL TECHNOLOGY.
Hiring novices.

MOOMAL ALI

MANAGING FOR CREATIVE

SPARK....
Once youve got your

talent in door, the

next order of
business is to do
something with it.
New ideas seem
strange to people.
If you want creativity
you should
encourage people.

Continued....
You should start
rewarding failure, not
just sucess .
Reserve punishment
only for inaction.
Do what u think is
right rather than what
you are told or
anticipate your
superior wants.

3M's former....
CEO William McKnight

Once ordered an
employee Richard Drew
to abandon a project he
was working on,
insisting it would never
work. He disgraded the
order and went on to
invent scotch tape.

HP Way....
David Packered ordered

an employee Ckuck
House who was
working on oscilloscope
technology to abandon
a display monitor he
was developing.
He persisted with the
project.
Rsulting $ 35 million
revenue proved he was
right.

Organizations
philosophy....
We never seen an

organization with
guidelines: Ignore
your boss if you think
he or she is wrong
Managers provide
vague
encouragement for
employees what they
want.

Corning's Sullivan Park R&D Lab...

Scientists spend 10% of

their time on "Friday

afternoon experiments"
to develop "slightly crazy
ideas"
They work on pet
projects that bosses
don't know and superior
discontinued.
In result genomic
technology business is
built.

William Coyne: 3M's President....

He said:

"After you plant a seed

in the ground, you don't
give it up every week to
see how it is doing".
If u want to develop
new products and
services, I urge you to
keep your creative
people away from your
biggest customers.

PSYCHOLOGICAL
RESEARCH....
People are hesitant

to try new things in

front of "evaluative
others" like critics
and bosses.
The virtues of

doing innovative
work in isolation.

HONDA CITY
CAR....
In 1978 Honda was losing

its vitality because senior

manages couldn't
understand what kinds of
car young people wanted.
Kawshima asssembled
young employees to design
that car and ensures that
managers would not
interfere.
Result was hot sellling
Honda city Car.

Ideas for managing

creativity....
Find some happy

people and get

them to fight.
Fight means fight of
ideas.
Not about
provoking
personality conflicts
or relationship
issues.

XEROX PARC (1970)...

Scientists and

engineers are
responsible for the
technologies that
make computer
resolution possible
including PC,
internet and laser
printer.

Causes
of
failure....

There are three

causes of failure:
Improper
training
Weak motivation
Poor leadership

Creativity....
Creativity is

function of the
quantity of work
produced.
Theses finfings
means that
measuring weather
people are doing
something or not.

In 1985:
Kapor(chairman of
board) & Klein(head of
OD&T) tried an
experiment

They pulled 40
people who had
technical and
managerial skills
and did lot of
risky things
The hit products
invented by the
company

Lotus did need

a great marketing
& sales organization
to cash on its
innovative ideas

ANUM SHAHID

SOME IDEAS ABOUT RISK AND

RANDOMNESS
Companies can increase the
chances of success of risky
projects by:
Rewarding both success and
failure
Using different methods
Committing wholeheartedly
Convincing yourself and
everyone else that success is
certain

Robert Mertons view:

Explained following two aspects of thinking:
1. Self-fulfilling prophecy

Henry Fords view

Robert Mertons view:

2. Successful heretics

Predictions about successful

ideas
Hard to make
Commit to an idea
Pick those ideas that are developed by most

committed people
Use random selection process
Ignore the report from sales people about
customers demands
Ignore the bore customer who just wants to
talk about money

A CONSTANT AND
CONSTRUCTIVE CONTEST
Dont focus on tried and true ideas. Explore new
ideas by:
Building culture
Devoting more time and money
Conscious efforts
Forget about past success

CONCLUSION
Creativity always requires a conscious effort.

No doubt tried and true wins over new and

improved most of the times.
To explore new possibilities build a culture
that support mindfulness and
experimentation.