S ESS IO N

DIGITAL MARKETING
S E O / S E M K E Y W O R D S E X E RC I S E

OBJECTIVE OF THIS EXERCISE

To get you familiar with keywords
How to search for keywords, and classify them
Understand differences: keywords, ad unit, campaign
To understand campaigns & how they can be broken
down

THE ASSIGNMENT
I will be giving you one brand each
Create:
1-2 Campaigns(state the objective)
4-5 Ad Units (state individual objectives)
4-5 Keywords per ad unit (state why you have used
these)

Campaign
Ad Unit 1

Ad Unit 2

Keyword
Keyword
Keyword
Keyword

Keyword
Keyword
Keyword
Keyword

1
2
3
4

5
6
7
8

Ad Unit 3
Keyword 9
Keyword 10
Keyword 11
Keyword 12

Ad Unit 4
Keyword
Keyword
Keyword
Keyword

13
14
15
16

Ad Unit 5
Keyword
Keyword
Keyword
Keyword

17
18
19
20

Campaign 1
Ad Unit 1

Ad Unit 2

Keyword
Keyword
Keyword
Keyword

Keyword
Keyword
Keyword
Keyword

1
2
3
4

5
6
7
8

Campaign 2
Ad Unit 3
Keyword 9
Keyword 10
Keyword 11
Keyword 12

Ad Unit 4
Keyword
Keyword
Keyword
Keyword

13
14
15
16

Ad Unit 5
Keyword
Keyword
Keyword
Keyword

17
18
19
20

YOUR BRANDS

GROUPS 1, 4, 10
Calorie-conscious tiffin service for Bangalore

GROUPS 2, 6, 8, 9
Adventure sport company (trekking, watersport,
cycling, jungle visits, etc), which is budget in
nature; catering to all classes of people, based in
Panjim, serving only Goa as a destination

GROUP 5, 3, 7
New online merchandise company for accessories
stylized with football themes / EPL
Eg: Arsenal phone covers, EPL jerseys

THE FORMAT

Team member names (full names + roll numbers)

TEAM

ASSIGNMENT 1

BRAND
Brand
Feel free to give your brand a name no extra
marks, though!

CAMPAIGN # 1

CAMPAIGN 1
State the objective of this campaign

AD UNIT 1
Objective of ad unit
Keyword

Volume

Estimated Why have you chosen

bid
this keyword?

AD UNIT 2
Objective of ad unit
Keyword

Volume

Estimated Why have you chosen

bid
this keyword?

AD UNIT 3
Objective of ad unit
Keyword

Volume

Estimated Why have you chosen

bid
this keyword?

REPEAT FOR MORE CAMPAIGNS

IF NEEDED

Mail to:
piyush14@gim.ac.in
By 10:30

THANK YOU!