S ESS IO N

DIGITAL MARKETING
SOC IA L ME D IA C O N T E N T BU C KE TS E X E RC ISE

OBJECTIVE OF THIS EXERCISE

To get you familiar with content bucketing
Thinking of basic ideas for social media
To help you think multi-platform

Product

Brand

Category

Affinity

THE ASSIGNMENT
I will be giving you one brand each
Take the 4 content bucket categories and create
ideas under each

REMEMBER
Think of any format of social media content: Text,
image, contest (even video if you like)
Come out with 10 content ideas in all
Think across platforms dont restrict yourself to
Facebook

YOUR BRANDS

GROUPS (SET 1)
Goa Tourism

GROUPS (SET 2)
Android India

GROUPS (SET 3)
BigBasket

THE FORMAT

Team member names (full names + roll numbers)

TEAM

ASSIGNMENT 2

BRAND AND OBJECTIVE

Brand name
State the objectives that you think social media
will help with (imagery, sales, customer
management, engagement etc)

PRODUCT
Ideas related to product
Give one line explanation
Give a rationale of why you are choosing this idea, if you
feel it is necessary

Give references if you like: Sample copy, sample

images, similar images, etc.

BRAND
Ideas related to brand
Give one line explanation
Give a rationale of why you are choosing this idea, if you
feel it is necessary

Give references if you like: Sample copy, sample

images, similar images, etc.

CATEGORY
Ideas related to category
Give one line explanation
Give a rationale of why you are choosing this idea, if you
feel it is necessary

Give references if you like: Sample copy, sample

images, similar images, etc.

AFFINITY
Ideas related to affinity
Give one line explanation
Give a rationale of why you are choosing this idea, if you
feel it is necessary

Give references if you like: Sample copy, sample

images, similar images, etc.

SUMMING UP

Brand

Product

1
2
3
4

1
2
3
4

Affinity

Category

1
2
3
4

1
2
3
4

THANK YOU!