Summary of Raw Data

for location of Happy Buns

in the Columbus, Ohio, area.

Criteria

Traffic
count (avg.
thousands/
day)

NPV of
investm
ent
($000,0
00)

Bldg.
size (sq
ft. 000)

Insura
nce
($000
/ yr)

Access
(subjecti
ve)

3.0

Lot
size
(Max
custo
mer
parkin
g)
44

17

1.3

5.2

Good

10

2.1

3.8

54

5.6

11

1.5

2.6

65

5.0

Excellen
t
Fair

20
15

3.0
2.8

3.6
4.2

52
50

6.4
6.3

Poor
Good

Locatio
n
Abbert
on
Bellvie
w
Cassto
wn
Denton
Edding
ton

ALL I NEED IS THE EXCEL.

Scenario: You are the VP of Franchise services for the Happy Buns Restaurant. You have been
assigned the task of evaluation the best location for the next HB that a prospective franchisee has
suggested in the Columbus, Ohio, area. You are using the standard template that provides for
which criteria (attributes) you should evaluate. But the specific weights for these are open to
adjustment depending on the specific area. These are the six criteria that you will use to evaluate
this decision.
Close to drive through traffic traffic counts (avg. thousands/day)
Property cost/investment and taxes = NPV of investment ($$)
Size of building (square feet in thousands)
Size of parking (max number of customers parking)
Insurance costs (thousands $ per year)
Ease of access from streets (subjective evaluation from observation)
There are five possible locations. You have collected the data from various sources including
your VP Finance, Real estate agents, etc. This document summarizes the raw data for each of the
five locations: Abberton, Bellview, Casstown, Denton, and Eddington, all suburbs of Columbus.
See Data Below.
Assignment
Review the information and data regarding the different alternatives for restaurant location.

Develop a MADM table with the raw data. Convert the raw data to utilities (scaled on 0 to 1).
Determine the relative weights of each criteria. Evaluate the Decision Table for the best
alternative. Do a sensitivity analysis.
Write a report to your boss, Executive VP. Explain your analysis and your recommendation.
Provide a rationale for your decision including the logic you used to determine your weights.
Data
Attached this Word doc with the data: Happy Buns Raw Data
Fee: ksh:200
Best regards,
Alexander Gisairo
P.O BOX 45725-00100
Nairobi, Kenya
+254715 296 434