Basic Information

Faculty

Nazia Choudhury

Office Hour

Sun/Tues: 11.30-1.30 PM, Mon/Wed: 11.30-1.30 PM

Contact Details

nazia.choudhury@ulab.edu.bd

Course Pre-requisites

N/A

Department offering the course

ULAB School of Business (USB)

Course Title

Introduction to Business

Course Code
Number of Lectures

BUS 101
22

Credit

Number of Tutorials

3
N/A

Term

Number of Practical

Spring 2016
N/A

Total

22

Course Details
1. Course Description
This is an introductory course in the basics of understanding business and business principles and practices. Major
topic areas include business trends, business ownership, business management, management of human resources,
marketing, decision-making, information technology, and managing financial resources. Included in these topical
areas, you will learn what it means to own your own business, compete globally, act ethically, manage and lead
human resources, market your product(s)/service(s), use information technology, and manage finances.

KNOWLEDGE

2. Intended learning outcomes of the course (ILOs)

Be familiar with commonly used terms used in the contemporary business world.
Explore the basic business concepts that will help form the basic platform for a business student
Develop the overview of business and the role of business in economic, social and political environments

SKILLS

Apply the business concepts and analyze the challenges and opportunities that lie within the current business
practices
Develop effective strategies to address business problems
Be able to present professionally

ATTITUDE

Group Dynamics and team work

Positive and argumentative approach to tackle challenges
Listening critically and respectfully to the ideas of classmates and willing to participate in debates.

Course Outline | Page 1 of 3

3. Contents
Sl. No.

Topic

Number of Sessions

Current Issues in Contemporary Business

The Most Challenging Economy in Decades

International Business and Marketing

Structuring Contemporary Business

The Role of Entrepreneurs in a Competitive Economy

How the Managerial Hierarchy Operates within a Business Organization

Motivating People and Labor Relations

Introduction to Marketing Strategies

Promotion and Pricing of Goods and Services

10

Using Accounting and Financial Information

3
Total

22

4. Teaching & Learning Method

Lecture slides and presentations
Background reading & research
Short case study

5. A. Assessment Schedule
Assessment 1

Quizzes (2)

Session

Week 3 and Week 9

Assessment 2

Assignment

Session

Week 12

Assessment 3

Presentation

Session

Week 13

B. Weights of Assessments
Assessments
Mid-term Examination
Final Term Examination
Quizzes
Presentation
Assignments
Attendance and Class Participation
Total

%
20
30
20
10
10
10
100
Course Outline | Page 2 of 3

C. Grading Policy
95-100

A+

85-94

80-84

A-

75-79

B+

70-74

65-69

B-

60-64

C+

55-59

50-54

0-49

6. List of References
Course Notes

Please check the Moodle and the Facebook group page to access course notes.

Essential Books (Text Books)

Contemporary Business by David L. Kurtz. International Student Version. 13th Ed

(2013-2014) John Wiley & Sons, Inc..

Facilities Required for Teaching and Learning

Projector, Whiteboard, Internet access from classroom computer, Audio/Visual equipment.\

Course Policies and Procedures

Class attendance: 6 or more absence will get an automatic F Grade

Late submission of Presentation: Each class will cost 10% minus
Missed Exams and Quizzes: You need to talk with Instructor ahead of time to avoid any penalty.
Course Withdrawal: Need to talk with Instructor ahead of time to withdraw
Unfair means/ plagiarism: Cheating in exams, harassing students and instructor might get F grade.
Phone: Turn off or put in silent mode during class.

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Course Coordinator/ Teacher

Head of the Department

Date:

Date:

Course Outline | Page 3 of 3