The Nista Collection

2016 Media Kit

The Nista Collection

2016 Media Kit

Featuring...
Luxurinista

Designista

And...
Adventurnista

Econista Boutique

Table of Contents
2016 Media Kit

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About Us

Our Audience

Digital Strategy

Partner Packages

Global Vision & Mission

Leaders In Catering to Ethnic Affluence

elcome to the exhilarating world of luxury marketing

and brand penetration into the ethnically affluent global community led by The Nista Collection! With four
distinct divisions that feature exclusive affiliations in each of
the most important lifestyle industries, The Nista Collection
stands as the premiere cultivator and presenter within this
niche to the worlds most in demand professional thought leaders and affluent consumers among the African Diaspora and
Afro-Latino communities.
s the only game changing, Black-owned online partner to
select luxury and lifestyle brands, we promote these couture links strategically to our targeted niche of high net
worth consumers to shop at their leisure while leveraging advertising dollars for partnered brands. These links include premium offerings in couture fashion, accessories, gifts, non-toxic
beauty/grooming, home, garden, trailblazing interior design
and style, concierge travel, thrilling outdoor lifestyles, and organic/holistic living, fitness, and wellness. As members of this
amazing niche ourselves, our unique perspective enables us to
bridge elite access between sophisticated ethnic affluence and
uber luxury brands who share our commitment to marketing
respectfully and intentionally to such an esteemed echelon of
wealth and influence globally.

Platinum Onyx Platform

Raw Power - Elevating The Color of Wealth

or many of the finest and most opulent nonBlack brands worldwide, there has been
both a historical and present day willful and
calculated withdrawal to advertise to those of
non-European ethnicity. Some have maintained
that their brand speaks directly to a European
audience, which understandably, would justify
marketing strategies and promotional materials
to reflect that. However, when brands with broad
appeal that evoke connoisseurship in all things
lavish and luxurious have still avoided framing a
message that would depict an inclusive tone to a
variety of affluence culturally and ethnically, the
end result has been to the exclusion of a vast and
robust segment of the luxury market; Black and
Latino wealth.
t is with this reckoning that the Platinum
Onyx Platform created by The Nista Collection has trailblazed a new path and pattern that is redefining how luxury lifestyle and
glamour brands acknowledge the importance of
speaking directly to ethnic affluence. It is changing marketing campaigns, social media conversations, tradeshow dynamics, collateral material,
and advertising budgets to reach them. In other
words, the impact is unlimited and unstoppable.

Our Walk, Our Talk

Luxury Minded, Legacy Driven

o other global business development and

luxury brand marketing specialists are
bringing local or internationally recognized
names and uber lifestyle products to the forefront
of ethnic affluence with panache and substance
like The Nista Collection. With blood hound
instincts, we are pioneers at identifying new markets of burgeoning wealth within the African
Diaspora and Latino communities. Our pulse is
on the direction of wealth for this distinguished
population as well as what reliable and unbiased
outside resources project for the future of this
growing, and stable segment.
The determination is definitive. According
to notable sources such as CNN Money and
Nielsen, Black wealth and the continued
growth of it in particular, is here to stay. Because
of this, we insist that any lifestyle brand wanting
to reach these consumers through our established
channel must speak to them in the same elegant
and alluring tone of respect that we ourselves
convey. Therefore, we do not accept advertorial
copy or promotional material with an overtone
of hardcore hip hop lifestyle or imagery, which
does not represent the proper essence of our specialized niche and audiences majority.

Divisional Dominance
Customize Your Reach*Specialty Divisions

Brand Extensions

The Nista Collection featuring

Luxurinista

is the premium arm of

The Nista Collection. As
a stand alone online couture eMall, Luxurinista
features hand-selected
goods and services of the
most sought after luxury
lifestyle brands and positions them prominently
before our audience. It is
here we make advertising
investments work to their
fullest by taking the time
consuming nature out of
shopping for our busy and
successful audience. We
highlight only the elite
consumer-driven options
that will guide these well
informed decision makers
back to the direct site of
our advertising partners.
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The Nista Collection featuring

Designista

is our dream-come-true
maker luxury interior
design division of The
Nista Collection. Here
we create custom, noncarbon copy spaces for executive level, high profile,
discerning clientele with
discretion. With expertise
in custom designing our
creations with hundreds
of exclusive international
vendors and maufacturers
who are only featured in
the highest tier of home
furnishing retailers, such
as the former showrooms
of Maurice Villency New
York and now currently
Roche Bobois Paris, our
clientele have come to
equate seamless opulent
modern style and top gun
interiors with the name
Designista.
Having your name and brand represented before the refined aficiondados within the ethnic luxury market yields unparalleled ROI,
since the home and real estate investing are tantamount to this niche.
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The Nista Collection featuring

Adventurnista Concierge Travel Services

provides exclusive links to the most well-appointed, provocative, and

thrilling travel excursions and locations globally which have been curated with the ethnically diverse affluent market in mind. These links
are also provided for esteemed travel industry partners in order to enable each of them to set an unprecedented level of distinction between
themselves and competitor agents in the market who are vying for this
valuable and rewarding market segment. For only the most discriminating dream achievers, Adventurnista onboards new partners to
be groomed and ready to book unforgettable, elite 5 and 7 star luxury
experiences while helping them earn top industry credentials such
as CLIA or IATAN membership. Our own CLIA certified divisions
booking expertise is in the private jet and private luxury yacht charter
industries internationally. We ensure every extravagant travel need,
including fashion and lifestyle gear, is met through this division.

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The Nista Collection featuring

Econista Boutique

is our fitness-focused and uncompromising health and wellness division. Those committed
to and looking for one place to
shop more upscale organic, kosher, eco, cruelty free lifestyle
products in beauty, trendy clothing, fashion accessories, grooming for men, women, family, dietary, household products, party
supplies, cooking ingredients,
soy/gluten free foods, low carb
diets, and beyond shop with us
through our industry-leading organic, green, and eco-savvy partners. We currently support our
well-educated and holistic-based
affluent clientele through a blog
style site while preparing to
launch our official online health
store by the end of 2016 - 2017.

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Our Why To Our What

Its Not Just Business - Its Personal

ur audience is our treasure. They encompass and embody

the very community that we belong to at The Nista Collection, particularly that which represents the Black and
Latino affluent, educated, professional, community building leaders upholding the standard of excellence for generation after generation. We march and stand together with a universal cadence
coursing through our collective circadian rhythms, which has
stood the test of time boldly again and again.
oreover, having grown up in one of the United States top
10 most affluent Black neighborhoods within the entire
country, the founder of The Nista Collection , Stephanie
Jeffries, has firsthand experience in having had to tolerate the
blatant disparages and intentional avoidance of marketing and
advertising even to her own influential and successful community. Despite the fact that the prices of homes, professional occupations, educational levels,
and more indicated her
community could and
would support various
luxury brands if they
were available, none
were remotely interested
in doing business in her
esteemed community
while she was growing up.

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Nielsen Said It, Not Us

Look Whos Talking

ccording to a report by Nielsen in September of 2015 and shared

on the respected platform of CNN Money, Wealthy black
consumers are a growing economic powerhouse and one that
American marketers and media companies should be paying very
close attention to. Another report titled, Increasingly Affluent, Educated and Diverse: African-American Consumers, addresses the
outdated propaganda and stereotypes of the Black market segment by
further clarifying that median incomes of $200,000 or more increased
by 138% and have been outpacing non-Hispanic Whites regarding
this statistic since 2005 to 2013. It has been determined that, These
larger incomes are attributed to a number of factors including youthfulness, immigration, advanced educational attainment and increased
digital acumen. The report went on to say that, As these factors
change African-Americans decisions as brand loyalists and ambassadors, savvy marketers are taking notice.

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Graph Courtesy of Nielsen

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ummarized appropriately, CNN Moneys coverage of the report

shared the conclusion that, The report tells a story that no one
else is talking about, Pearson-McNeil said. While media tends
to emphasize stories about poverty and lack of education in the black
community, if thats all youre being fed, thats all you know about
yourself, its all brands know about you.
Until now.
And the destiny developers and giant killer leadership at The Nista
Collection have a mandate to ensure that the new direction on the
horizon for Black and Afro-Latino wealth is presented in the deserving light that it should be. This means that the wealth of the Black and
Afro-Latino communities now have the necessary financial leverage
to enhance any luxury brands profitability or withhold their financial
support where they are being neglected in representation.

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New To Marketing To
Ethnic Wealth?
W

elcome! To help our current and future partner brands

understand the nuances of how to speak to and represent their products to a jetsetting, highly cultivated, and
extraordinary group of consumers, we have included additional
insight from ALC Wealth Window. Since 1978, ALC Wealth
Window has been an exceptionally, highly regarded, and admired
resource of wealth analysis concerning various aspects of the top
3% of the most affluent individuals. Their analytics reflect keen
acumen into some of the more subtle aspects of how the wealthy
can be identified and reached with specifications right down to the
cultural differences of each prerequisite.
s duly noted, ALC Wealth Window research confirms that
the population growth of Blacks and Latinos in America
alone continues to far exceed that of the White population,
and with it, so does the percentage of burgeoning six-figure income earners within that population. As reported on their site:

-Latino purchasing power today stands at $1 trillion and projected to reach $1.5 trillion by 2015 an increase of more than 600%
within the span of a quarter century, the highest among all minority groups.
-Affluent Hispanics reside in high numbers well beyond the metro
areas of LA, NYC and Miami; theyve established thriving communities throughout the US. In fact, Washington D.C. is home to the
most affluent Latinos in the country.
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-Segments within this audience include small business owners,

young professionals, second generation wealthy and immigrant entrepreneurs. It goes on to chronicle other key factors.
African Americans constitute a major growth market:
-Black households control $131 billion in discretionary income,
more than any other minority group.
-17% of Black households in the U.S. are considered affluent and
account for 45% of total Black purchasing power.
-Blacks in general are above average givers, donating $1,363 per year
vs. $1,325 per year for whites
-Affluent African Americans are taking multiple vacations each year
-As their educational attainment has soared in recent years, Blacks
are positioned to benefit from the economic recovery.
Brand recognition and loyalty stems from an emotional attachment
an audience has to a product, a person, a company, or a philosophy.
There can be no attachment where there is a one-sided relationship;
a relationship that sagacious ethnic affluence will no longer tolerate
being on the end of.

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Our Digital Footprint

Global Reach Equals Global Profit

he extent of our market penetration is truly measured on a

global scale. Initially, we analyize our impact by measuring
the intensity of our reach in concentrated hot spots overall.
Global

e then breakdown the analysis further by gauging our digital

footprint and strategies in specific territories within hot markets to understand what marketing and positioning tools work
best on behalf of advertising partners and affiliations.
Europe

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North America

South America

South America

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Digital Strategy
Streamlining Your Showcase

t The Nista Collection, our leverage remains our own alliances that have been developed by virtue of us being an integral member and stakeholder of the luxury ethnic Diaspora
family. We know our ancestry, heritage, and destiny, which puts
us in the truly unique position to guide brands as to how to reach
us as individuals and as a whole.
nterestingly, Nielsen also revealed that the ethnic luxury
segment is incredibly savvy when it comes to harnessing the
power and conveniece of digital media. Due to managing
and balancing multi-faceted and dynamic lifestyles, it is clearly the
preferred method by which ethnic affluence retrieves and shares
information. As this technique puts brands within hands reach of
updates and options in real time, it has proven to be the best return on investment for many of our partners to rely on our established rank within this demographic to optimize their own efforts
in segueing their brand in. Print in hardcopy does not suit the
means of flexibility that digital does obviously, and no one understands this dynamic better than we do.
ere, on the following page, we show the breakdown of how
traffic traverses across the digital platforms we engage in
most frequently to heighten consistent brand exposure to
our target market. We also monitor which devices our demographics are retrieving information on once we implement each
digital strategy. We maintain a steady review of the most cost effective and proven social media tools making strong gains on a
quarterly basis such as LinkedIn, Facebook, Twitter, and Pinterest.

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Percentage Breakdown of Computer, Mobile, or Tablet Users Among Our Targeted Demographic

All Traffic Sources & Link Movement (Direct, Social, etc.) That Lead To Referrals

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Partner Packages
Having Your Dollars Make Sense

Static Banner Creative Requirements Per Site

The Nista Collection
Brand Name and/or Logo, Chic Product Image with Shop Now
Verbiage Only, or Chic Product Image with Brand Name and/
or Logo. Click through URL required.
No Verbiage Referencing Discounts, Percentages Off, Free Shipping Advertorials Accepted.
Sizes: 120x130, 125x125, 160x600, 200x200, 250x250, 300x100,
300x250, 728x90

Luxurinista
Brand Name and/or Logo, Chic Product Image with Shop Now
Verbiage Only, or Chic Product Image with Brand Name and/
or Logo. Click through URL required.
Verbiage Referencing Discounts, Percentages Off, Free Shipping
Advertorials Accepted - Will Be Featured On The Sites Exclusive Offers Page
Sizes: 120x130, 125x125, 160x600, 200x200, 250x250, 300x100,
300x250, 728x90
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For Flash Banner Creative Requirements Please Forward Visual

Concept To: info@thenistacollection.com
Subject Line - Advertise With Us Creative

Designista
Brand Name and/or Logo, Chic Product Image with Shop Now
Verbiage Only, or Chic Product Image with Brand Name and/or
Logo. Click through URL required.
Verbiage Referencing Discounts, Percentages Off, Free Shipping
Advertorials Accepted - Will Be Featured On The Sites Modern
Inspiration Page.
Sizes: 120x130, 125x125, 160x600, 200x200, 250x250, 300x100,
300x250, 728x90

Econista Boutique
Brand Name and/or Logo, Appropriate Product Image with
Flexible Verbiage, or Chic Product Image with Brand Name and/
or Logo. Click through URL required.
Verbiage Referencing Discounts, Percentages Off, Free Shipping
Advertorials Accepted - Will Be Featured Throughout The Site
Sizes: 120x130, 125x125, 160x600, 200x200, 250x250, 300x100,
300x250, 728x90

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Digital Rate Card

Potent Content Management

otent content managment not only refers to having prime

opportunities to feature banners on one or more of our sites,
it also entails concentrated management of biweekly digital
content and repetitive brand exposure across multiple social mediums proven to be most productive and lucrative for our audience and our advertising partners. Advertisers may request specific mediums they do or do not want their brand promoted on to
reach our targeted audience. Our expertise and foundations are
anchored currently on LinkedIn, Facebook, Twitter, and Pinterest.
Each of which provides their own traceable analytics that we use
to measure effectiveness, timing, and duration of various campaigns we run on behalf of our partners.
ach package is set at a fixed rate and reflects a one year commitment.
tandard rates to be featured with a creative banner(s) per
brand extension website of The Nista Collection include
digital content management are as follows:
1 site and digital content management = $18,000 ($1,500/Month)
2 sites and digital content management = $36,000 ($3,000/Month)
3 sites and digital content management = $54,000 ($4,500/Month)
4 sites and digital content management = $72,000 ($6,000/Month)

E
S

Contact Us: Info@TheNistaCollection - Attn: Stephanie Jeffries

Subject Line: Advertise With Us
Connect With Us: Facebook.com/TheNistaCollection
Twitter.com/NistaCollection
Pinterest.com/NistaCollection
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