i.

ii.
iii.
iv.
v.

INTRODUCTION- INSIGHT OF THE WHOLE CASE- I OUTLINE, WAG

IPARAGRAPH FORM
a. Sa
b. Aas
c. xz
PROBLEM- JUSTIFY MAJOR PROBLEM AND THE SUB PROBLEM PARA
HUMABA LANG
TOWS MATRIX- YUNG GINAWA BFORE???? - IFAS EFAS
ACA
RECOMMENDATION

CASE PRESENTATIO

Weig
ht

Rati
ng

Weig
hted
Score

.05

4.2

.21

.15

5.0

.75

.10

3.9

.39

.15

2.8

.42

.05

3.0

.15

.05

2.2

.11

W2 Lack of Innovation

.15

2.0

.10

W3 Narrow Target

.05

2.0

.30

Audience

.20

2.1

.42

.05

4.0

.20

Internal Strategic
Factors
Strengths
S1 One of the oldest and
well known
S2 Provide to Children,
Teens and Adults
S3 Localization Strategy
S4 Promotional Activities
S5 Strong Online Presence

Comments

One of the oldest in the said

industry
Has variety of shows for
every age bracket
Used dubbing of shows to its
advantage
Has variety of other
activities to offer
Has a website with a lot of
functions

Weaknesses
W1 Impulsive Decision
Making

W4 Some Unhappy
Audience
W5 Pay Channel
Total Scores

1.00

3.05

Has a strong desire to please

audience.
Has slow progress to
things
The target are mostly boys
Shows that are not
suitable for young aud.
CN tend to be pricey at
things

Weig
ht

Rati
ng

Weig
hted
Score

.05

4.1

.21

.20

5.0

1.0

.05

1.0

.05

.15

2.0

.30

.05

1.8

.09

T1 Restrictive Program

.10

4.3

.43

Threat

.15

4.0

.6

.05

3.0

.15

.15

1.2

.18

.05

1.6

.08

External Strategic
Factors

Comments

Opportunities
O1 Tends to compete
online
O2 Diversifying to Theme
Parks
O3 Children as the Target
Market
O4 Potential Scope to go

Has variety of things to offer

online
CN has the resources for
more things
Children around the world as
their market
The company has more
things to offer

Worldwide
O5 Cartoon Network

CN branded toys, shirts, etc.

Products
Threats

T2 Other Cartoon
Channels
T3 Parents
T4 Accusation of being
Unethical
T5 Other Activities
Total Scores

1.00

3.10

Threat that cartoon channels

will be restricted
Losing to the competition
Restriction of parents to their

kids
Analysis that CN is
unethical
Other activities that occupy
the audiences

IFAS
EFAS
OPPORTUNITIE
S

Diversifying to Theme
Parks
Potential Scope to go
World Wide
Target
markets
are
children

THREATS

STRENGTH

Other Cartoon Channels

Accusations
of
being
unethical

WEAKNESSES

Provide
to
Children,

Teens and Adults

Promotional Activities
Cartoon Network can create
a Cartoon themed park for
children and adults.
Conduct promotional
activities that would boost
their image and popularity
to be on top among the
other channels.

They can create a programs

that are unique and cannot
be easily imitated by their
competitors.
Focus more on children
shows, and produce
products like toys, t-shirts,
rather than necessaries
such as toothpaste where
they have no business with,
at all.

Lack of Innovation
Some Unhappy Audience

Develop new concept of cartoons

that would cater to the needs of
the current generation wherein
the children will not only enjoy
but also learn new ideas.
Limit the airing time of localized
version of their program.

Stop the strategy of localization

since English is the universal
language.
Innovate the idea of choosing
what kind of programs to show
that will not compromise the
ethical standards of the
audience.

Conduct promotional activities that would boost their image and popularity to be
on top among the other channels.

They can create a programs that are unique and cannot be easily imitated by
their competitors.

Focus more on children as it was their very first target audience.

Develop new concept of cartoons that would cater to the needs of the current
generation wherein the children will not only enjoy but also learn new ideas.

Limit the airing time of localized version of their program.

Stop the strategy of localization since English is the universal language.

Innovate the idea of choosing what kind of programs to show that will not
compromise the ethical standards of the audience.