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  • Applicist Guide Bens

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    Robert G.L. Newkirk III
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    Ben's Chili Bowl is a Washington DC landmark k n ow n for its superior food quality and unique serving experience. Applicist designed the contest "Apps4Bens" as a method to increase consumer participation and brand visibility with the design of an iPhone App.

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    Ben's Chili Bowl is a Washington DC landmark k n ow n for its superior food quality and unique serving experience. Applicist designed the contest "Apps4Bens" as a method to increase consumer participation and brand visibility with the design of an iPhone App.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PDF, TXT or read online from Scribd
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    25 views7 pages

    Applicist Guide Bens

    Uploaded by

    Robert G.L. Newkirk III
    Ben's Chili Bowl is a Washington DC landmark k n ow n for its superior food quality and unique serving experience. Applicist designed the contest "Apps4Bens" as a method to increase consumer participation and brand visibility with the design of an iPhone App.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PDF, TXT or read online from Scribd
    Flag for inappropriate content
    of 7

    [app]-licist

    STAND OUT

    Case Study:
    Ben’s Chili Bowl
    Apps4Bens
    iPhone App Contest

    Tuesday, April 13, 2010


    Phase 1: Client Assessment

    Ben’s Chili Bowl is a Washington DC landmark


    k n ow n fo r e xc e l l e n c e i n s e r v i c e a n d
    community outreach...as well as its notorious
    HALF SMOKED. The Ben’s Chili Bowl brand
    is nationally recognized for its superior food
    quality and unique serving experience. Obama Picture
    Owner was asked to take TABS (Technology
    Assessment Baseline Survey). From the data
    collected from TABS, Applicist was able to
    design a marketing strategy based on how
    Ben’s utilized their brand within virtual
    markets (websites, Facebook, etc).

    Tuesday, April 13, 2010


    Phase (2):
    Increase Brand Visibility
    Establish Twitter and Youtube Presence

    Tuesday, April 13, 2010


    Ben’s Chili Bowl + Twitter = Brand Amplified
    1 WEEK on Twitter = 1192 Followers

    Tuesday, April 13, 2010


    Phase II
    Enter Virtual Goods Market
    iPhone App
    Virtual Goods are defined as
    intangible goods and/or services
    purchased for use on a consumer
    electronic. An example of a virtual
    good is an iPhone App.

    Applicist designed the contest


    After increasing the virtual brand
    “Apps4Bens” as a method to
    of Ben’s Chili Bowl, our goal was to
    increase consumer participation
    increase the equity of the brand by
    and brand visibility with the design
    designing an iPhone App.
    of an iPhone App.

    Tuesday, April 13, 2010


    Phase (3)
    Establish Strategic Partners

    Strategic Partners Fact:


    Applicist acquired the partnership of Apps4Bens was inspired by a
    iStrategy Labs and Disruptathon for the project designed by iStrategy Labs:
    Apps4Bens contest. Both partnerships Apps for Democracy. Statistics: (DC
    were key for community outreach and Govt / Apps Designed / Return on
    iPhone App development. Investment)

    Tuesday, April 13, 2010


    Phase (4)
    Media Blitz
    By entering the Virtual Goods Market
    (iPhone App), Ben’s Chili Bowl received
    additional media coverage. Applicist
    enabled both viral media (Twitter) and
    conventional media outlets to increase
    community outreach.

    Tuesday, April 13, 2010

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