Packaging and Labeling

Compiled by :
Shishir Saralesh(08022)
Soumik Mukherjee(08024)
Sourabh Kumar Saha(08025)
 Packaging
• Packaging - enclosing or protecting products for
distribution, storage, sale, and use.

• Packaging contains, protects, preserves,

transports, informs, and sells.
 Types of Packaging
• Transport packing: To protect against loss
damage during handling, transport and storage

• Consumer Packing: This packaging holds the

required volume of the product for ultimate
consumption and is more relevant in
marketing
e.g. beverages, tobacco etc.
 Packaging as a Marketing Tool
• Self-Service

• Consumer Affluence

• Company and Brand Image

• Innovation Opportunity
 Objectives of Packaging and labeling

• Physical protection
• Barrier protection
• Containment
• Information transmission
• Marketing
• Security
• Convenience
 Functions of Packaging
• Promoting and Selling the Product

• Defining Product Identity – invokes prestige,

convenience, or status.

• Meeting Customer Needs – various sizes, snack kits, etc.

• Provides Information –
- UPC symbols, contents,
- guarantees, nutritional
- value, potential hazards
 Contemporary Packaging Issues
• Protecting the Product – during shipping,
storage, and display.
• Protects food from spoilage.
 Contemporary Packaging Issues
• Environmental
Packaging –
reusable,
recyclable, less
wasteful, and safer
for the
environment
 Labeling
• A label is an information tag, wrapper, seal, or
imprinted message attached to a product
• A labels main function is to inform about
contents and give directions.
• Information about product use, care, other
features.
 Consumer Buying Behavior
1. Packaging color
2. Packaging Material
3. Font Style
4. Design of wrapper
5. Printed Information
6. Innovation
 Packaging Machines
• Blister packs, skin packs and Vacuum Packaging
Machines
• Bottle caps equipment
• Box, Case and Tray Forming, Packing, Unpacking
• Cartoning Machines
• Converting Machines
• Conveyor belts,
• Inspecting Check weighed Machines
• Label dispensers
• Package Filling and Closing Machines
 Packing Material
• Aluminium Foil
• Butter Paper
• Cartons & Carates
• Flexible Plastic Laminate Pouches
• Insulation Material
• Laminated Paper/Sacks
• Plastic Container and Film
• Tin Container
 Packaging of Amul Ice cream
• Packaged in sticks, cones, cups as well as take
home packs and institutional/catering packs.

• Stick ice cream : Low income groups

• Stick, cup and cone ice cream from all range

 Labeling of Amul Ice cream
• Labeling are very attractive

• In their advertisement ,pictures and wordings will be

available

• Wish their costumers on festival vocations through labeling

• Important factors like manufacture date, net content,

expiry date, certification for quality and MRP rate will be
available in labeling

• Makes people to identify their product easily

 Baskin-Robins Ice cream
• Packaged in cups, cones, waffle, bowls, shakes
• Label colors are very attractive
• Letter “B” and “R” in big font and bold.
 Labeling in Coca Cola
• Coca-cola uses two formulas (one with sugar, one with
corn syrup) for all markets
• The product packaging in every country incorporates
the contour bottle design
• Dynamic ribbon in same way, shapes, or form
• Bottle or can also includes the country’s native
language
• Is of the same size as other beverage bottles or cans
in that country
 CONSUMER PRIORITY TOWARD PACKGING
PROTECTIVE PACKGING ECO-FRIENDLY
CONVIENCE PACKGING ALL ABOVE

32% 24%

16%
28%

67% consumers are influenced by packaging while making the purchase decision.
Observations in Product Packaging
• In preserved products long lasting packaging is
most important

• In aesthetic components:
a) Material use is most preferred
b) Shape, size &color are less preferred
c) Text & graphics are least preferred
 Symbols used on packages and labels

• Symbols globally accepted

• Symbols communicate
• Speak about the product
• Shipments of hazardous materials or dangerous
goods have special information
• Shipments of hazardous materials or dangerous
goods have special information
Symbols used on packages and labels
• With transport packages, standardized symbols
are also used to communicate handling needs.
 Recommendations
• Preserved food packs is like that can be cooked
in or kept at home as a re-sealable container.
- More emphasis on Visual package elements .
- Develop innovative packages.
- Aesthetic components should be soothing for
the eyes.
- Label information accurately as consumers
would like it, if simplified.
 Packaging Industry
• Global packaging industry growth rates vary
across the types of packaging.
• Growth rate of beverages package industry is
3.2%
• 5% for health care products
• Overall capital involved : $433 billion
• Large and diversified market
• Lots of contenders
 Thank You

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