THEBULL,BEAR&LION

VolumeI,No.ITheStudentNewspaperofTheCollegeofNewJerseysSchoolofBusinessMay2015
__________________________________________________________________________________________

TenFacts

TeslaandElonMusk
by:JoAnnaDiCicco
ElonMusk,CEOofTeslaMotors,
is an entrepreneur who is #100 on
Forbes 2015 ranking of The
Worlds Billionaires. A full
one-hundred percent of his wealth
is self-made. Tesla Motors, an
electriccarcompany,hasbeenin-
creasinglyprofitablesinceitscre-
ationin2003.
Here are ten interesting facts
about Tesla and the brains behind
itsoperation,ElonMusk.
1. Tesla Motors was created to
prove that electric cars could be
betterthangasoline-poweredcars.
Withinstanttorque,incred-
ible power, and zero emissions,
Teslas vehicles blew everyones
mind when they proved capable of
going from zero to sixty miles per
hourinjust5seconds!
2. Tesla launched the worlds
very first electric premium sedan:
theModelS.
The Model S was created in
2012. It held room for seven
passengers, and 64 feet of cubic
storage. The car received a 5-star
safety rating, and was named
MotorTrends2013CaroftheYear.
3. Musk, 45, has a net worth of
$11.8billion...
comingfromhisstockinvest-
ments in Tesla, SpaceX, and
PayPal.

4. In 1999, Musk started a

companycalledX.com.
X.Com was an online banking
system. Musk is given credit for
discovering a way to transfer
money using e-mail, withoutbeing
at risk of unsafepractices.In2000,
X.comboughtConfinitywhichhad
started Paypal, and dropped its
online banking component. Two
years later, Musk sold PayPal to
eBay for $1.5 billion and made $165
millionineBaystock.
[see
TENFACTS
onback]

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TheBull,
Bear,&Lion?

I would like to take the time to

introduce TCNJs brand-new
School of Business newspaper,
The
Bull, Bear, & Lion
. Our goal is to
givebusinessstudentsanoppor-
tunity to apply and utilize the
knowledge that theyve learned in
theclassroominapublication.
Lookforwardtowhatstocome:
interview advice, fashion tips,
faculty updates, book reviews, and
a few surprises. You wont be
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KristenBorowski
FounderandEditor-in-Chief

MarketResearch
UnderstandingyourTarget
Audience
by:SarahWallin

Whatismarketresearch?Asa
business major, this phrase is
heard and used often, but what
doesitreallymean?
Furthermore,howcanIpre-
sent it in a way that doesnt
make it just another phrase of
words that is thrown into the
puzzling array of marketing
vocabulary?
Afterresearchingthemean-
ing of market research, I have
narrowed the concept down to
threemainpoints:

Market research is doing

research on your market
.
Researching the demographics
and lifestyles of the market for
your product/service can help to
refine the audience that you
wouldliketofocuson.

Market research is a process

.
Analyzing surveys, observations,
or buying patterns can help you
better grasp who your target
audienceis.

Market research has a

purpose
. That purpose is to
identify and understand the
attitudes and behaviors of your
targetaudienceandsuccessfully
marketyourproduct/serviceto
thataudienceusingtheresearch
datathatiscollected.
Marketresearchcanalsobe
[see
MARKET
onback]

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TENFACTS
[cont.fromfront]
5. During the inception of the
business, Tesla outsourced more
thanhalfofthemanufacturing.
In 2008, the government had
agreed to loan the company $465
million. However, Musk did not
have afactorytoproducetheirnew
model, the Roadster. In order to
keepupwithdemand,Muskhadto
assemble each car individually ina
garagebehindtheshowroom.
6. Teslas stockpriceshaverisen
over 600% since the beginning of
2013.
Teslas market cap is about $30
million, which ismorethan50%of
the value of GM. However, GM is
expected to sell 300 times the
amount of cars that Tesla is
expectedtosell.
7. Musk is planning to build a
factory to manufacture batteries
forTeslasautomobiles.
In order to make the newest
model at a decent price, Musk
would have to create a plant with
the ability tomanufacture500,000
lithium-ion battery packs per year,
which is equal to what the entire
world is producing at this time.
Theexpectedcostis$5billion.
8.In2008,just7yearsago,Tesla
wasatriskofbankruptcy.
The costs to manufacture the
cars were greater than the profit.
There were product delays and
infighting; these setbacks pushed
tocompanytotryevenharder.
9. Teslas global influence on
automakers.
Tesla founded the electric-car
battery startup, and made adealin
2009 to supply them to a German
automaker.Thisledtopartner-
ships to build the electric batteries
and competitiveness in theelectric
car industry. In 2007, Tesla helped
GMs Chevy Volt get the green
light.

10. Tesla Motors is now able to

establishdirectsalesinNewJersey!
OnMarch11,2014,Gov.Christie
signed a bill stating that Tesla is
now able to sell cars directly to
customers in NewJersey.Teslastill
must meet somestandards,suchas
creatingaNJservicecenter.
Tesla Motors is a company
whose stock values and profits are
increasing day-by-day. With
interest in electric cars increasing,
one could only expect that this
streak of wealth will continue for
Tesla and Musk. Well soon see
how Musk will continue to keep
Teslaprofitable.
~JD

MARKET
[cont.fromfront]
performed on the markets of
competingcompaniesandprod-
ucts to further gaugewhereyour
product or service stands among
alternatives. Identifying and
understanding your target
audience is the first step to
successfully promote your
product or service. To continue
itseffectiveness,marketresearch
must be continuouslyperformed
to gauge how your target
audiences responses and desires
changeovertime.~
SW

line is most valuable for a college

student looking to understand
MauldinEconomics
morethanjusttheheadlines.
by:AlyssaJFreitas

The analysis of mainstream

Making connections between news, and consequentialrevelation

economic events and resulting of the truth behind them, allows
implications in business and thereadertorealizeopportunities
government is not an easy task. If in the market and be more
you want to better understand the knowledgeable about the macro
world atlarge,readJohnMauldins economy. Not only are the letters
free publications. Mauldin, along informative, but Mauldin also
with a team of forward-thinking includesadashofironyandhumor
economists, explores and explains for each subject. One of Mauldins
economic developments and more recent analyses of the crisis
presents unique ways of viewing in Greece included the statement
them. The free publications The technical term is that their
include
Thoughts from the [Greeces] economy will be
Frontline, Outside the Box, Things [shafted]. This sort of delightful
That Make You Go Hmmm, frankness is what readers can
Patrick Coxs Tech Digest, The 10th
expect each time a letter from
Man,
and
Connecting the Dots.
Of Mauldinappearsintheirinbox.
allofthepublications,Mauldins
Tosignup,visitthiswebsite:
weekly
ThoughtsfromtheFront-
www.mauldineconomics.com.

~AJF

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