BUSCOM1.

0/S10/TEAM_PROJECT_TASK_SHEET/Project#2

TEAM NAME: 4MEN CLASS NAME:PHI

PROJECT NAME: #3 Branding & Advertising DATE SUMITTED:

TASK DESCRIPTION:
I designed product logo. And I explained logo’s means. I created tag line.

TEAM MEMBER’S NAME: Lee Ju won

TASK DESCRIPTION:
I wrote all the parts of the branding strategy.

TEAM MEMBER’S NAME: kwag kyu chin

TASK DESCRIPTION:
I wrote all the parts of the advertising strategy..

TEAM MEMBER’S NAME: Kim kyung jin

TASK DESCRIPTION:
I created the post

TEAM MEMBER’S NAME: Lee young woong

BUSCOM1.0/S10/TEAM_PROJECT#2_Branding&Advertising
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PRODUCT BRANDING
Company Name: 4MEN

Product: Water-Rocket

Brand Name: Freace

Tag-Line: For Free!! For peace!! Fly Higher!!

Product Logo:

Freace means that Free and Peace. Freace want to Free and peace
for children. And Freace will fly to the sky with children’s dream!!

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BRANDING STRATEGY
What “Branding Strategy” will you carry out?
- Our brand name is freace which means feel free to fly your toy so
that you can satisfy yourself. We will use our brand name to
incourage kids to feel free to fly out toy so that they get happy.

Explain why?
- Brand name is the most important factor in one’s company, so it
has to be friendly and it shouldn’t give any negative impression. In
our society kids have a lot of pressure from their parents and even
from their friends, so we are giving them a opportunity to feel free
when they are flying our toy.

Explain how?
- We will advertise our brand and our product near the school area
or places where kids feel comfortable. If we do this, then kids will
be eagered to fly our toy.

ADVERTISING STRATEGY: Decide on three advertising methods your

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company will implement as your advertising strategy. Complete each of the
following boxes.
Method#1:
Reason for choosing this method:
Did you see a rocket using water? Here it is.
Isn't it a good idea making a strategy to lead curiosity?
You can grow not only creativity but also intelligence while making a
rocket.
Enjoy it and create it!

Target Audience: teenager

Delivery
-

Method#1:
Reason for choosing this method:

Target Audience:

Delivery:

Method#1:
Reason for choosing this method:

Target Audience:

Delivery:

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ADVERTISING SAMPLE: Design a “Poster” advertising for your brand
product using software or internet “cut” & “paste” technique:

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