HOW TO PLAY

Presenter Name

Copyright 2012 Harvard Business School Publishing.

Overview
You are the newly appointed CEO of Minnesota Micromotors, Inc.,
a medical device motors manufacturer.
Simulation Goals:
Determine overall company marketing strategy
Maximize:
1)
2)
3)
4)

cumulative profit
cumulative revenue
market share
customer satisfaction

Simulation Decisions:
Every quarter you will make decisions surrounding pricing, sales
force deployment, channel segmentation, and more.

Simulation Timeline:
13 quarters (one round per quarter) - Q4, 2012 through Q4, 2015

Step 1: Prepare
This section provides information about
your role and How to Play.

1. Read the
Foreground
Reading.

2. Watch the customer

segment interview
videos.

Step 2: Visit the Dashboard

The dashboard provides an

overview of key company
metrics.

The simulation
begins in Q4
2012. There are 3
quarters of
historical data for
reference.

Step 3: Analyze Detailed Reports

The analyze screens contain

specific data related to net
prices, sales, market
research, customer
satisfaction and more.

Toggle between graphs and

tables for a different view
of the data.

Step 4: Enter Decisions

After analyzing company and industry data,

make decisions for the next quarter by
accessing the Decide screen.

The simulation will advance one quarter at a

time after choosing Submit Decisions

Step 5: Review Results & Repeat