THE BULL, BEAR & LION

VOL. II, NO. iv

THE STUDENT NEWSPAPER OF THE COLLEGE OF NEW JERSEYS SCHOOL OF BUSINESS

FEBRUARY 2016

Mayo Team Spotlight: Zagora

By Kristen A. Borowski
The Mayo Business Plan Competition has officially commenced and
many teams are getting ready to compete. The Bull, Bear & Lion wanted to
sit down with a sampling of these
teams to better understand their goals
and to share their stories with the student body of the School of Business.
Our first team is Zagora. Zagora is a
company specializing in the importation and retail sale of handcrafted
mens Moroccan leather jackets.
It began in Spain a few summers
ago; after an excursion to Morocco and
a stop at a village bazaar, Eric Sawyer, a
Senior Marketing/International Studies
double major, had a business idea.
Inspired by the display of artisan
quality he experienced while visiting a
leather tannery in Fes, Morocco, Eric
set out to replicate the nubuck leather
jacket he saw and to bring it to the US
market.
Eric formed a team with Dave Nacianceno, a junior finance major/
biology minor, and Greg Vaks, a sophomore finance/computer science dou-

ble major. All have entrepreneurial

interestsGreg is a founder of an IT
start-up, Luxser Technologies; Dave is
a founder of Garmentist, a company
that imports Japanese clothing; and
Eric was Sales and Marketing Director
of Project Spotter, a start-up which
won third place in last years Mayo
Competition.
Zagora will import nubuck leather
jackets from Marrakech, Morocco. The
exportation of jackets from Morocco
will be facilitated by partnerships that
Zagora has already established with
wholesale agents in Marrakech.
Zagora will focus on e-commerce
and online retailing during its first two
years of operations. Then, the company
will expand to sell jackets to retail
stores.
The Zagora teams goal from the
Mayo Business Plan Competition is to
win so that they can help finance their
marketing campaign and fund their
minimum wholesale order. Zagoras
overall goal is to promote quality leather products to millennial males in or-

der to stay true to their slogan:

Respect the Artisan.
Zagora jackets are for the modern
millennial manfashionable, appreciative of world culture, and longing for
adventure. Zagora is collecting preorders now. Any student who wishes
to experience Moroccan craftsmanship
and wear a Zagora jacket free for a day
can contact Eric Sawyer by e-mail at
info@zagoraleather.com.
If you are involved with a team
competing in the Mayo Business Plan
Competition, we would like to hear
from you; contact Kristen by e-mailing
borowsk1@tcnj.edu.

Clockwise from top: Hand-crafted Zagora leather jacket, Map of Morocco, Zagora leather swatch.

Wear a handcrafted Zagora leather jacket free for a day!

Visit ZagoraLeather.com to sign up and learn more.

ONE GREAT WAY TO SUCCEED

AND HAVE FUN ON CAMPUS
By D.J. Kleinbard
A group of business students founded wide interest in the Mayo Business Plan
the Entrepreneurship Club this past competition.

In 2015, $40,000 total

semester, bringing the prospect of inno- prize money was awarded to the top
vation to campus. The club offers a fun three teams with the top team winning
way for students to test ideas and to the grand prize of $22,000.
learn about entrepreneurship and making dreams your reality. In addition to
networking and providing feedback, the
club also allowed for club members to
learn through guest and student speakers.

For students who have an innovative

idea, and want to learn the next steps,
the club offers a safe haven for students
to receive valuable feedback for their
ideas.

According to senior E-Board

Chief Advisor, Brian Dragotto, E-Club

The club now has involvement of is a great opportunity for anyone who
over 60 students who range in academic has started a business, or wants to get

A NOTE FROM DELTA SIGMA PI:

Hello Business Majors!

As we continue to grow rapidly

every
semester and develop a true
Do you want to improve your
professional development and get brotherly bond among members we
involved socially on campus? Join would love for YOU to become a
Delta Sigma Pi!
part of our group! We invite you to
Delta Sigma Pi is the oldest and come out to our remaining rush
largest co-ed professional business events to learn more about DSP and
fraternity at TCNJ, having been es- all that we have to offer!
tablished in 1993. DSP has an exten- P.S. Every event is open to all busisive alumni network of over 375 ness majors and those considering
members. We create incredible pro- becoming business majors!
fessional opportunities and place a
prime focus on professional develRush Events:
opment. We are also socially inTuesday, February 16 in BB 226
volved on campus; we are recogat 8:30 PM
nized by IGC (Inter Greek Council)
and this qualifies us for participation Thursday, February 18 in BB 224
at 8:30 PM
in Greek Week and Homecoming!

background and year. I like to come themselves out there. Dragotto created
and listen to what other people have to his own social media app, Toboggan,

Smith, founder of UGGs; Daymond dollar corporation (UGG)?

say. I think its interesting to see what I which uses unique picture and video

John, from Shark Tank; and TCNJ alum-

can learn from what people try to do contests to connect people. Without

nus, Chris Hindley, creator of the

with their ideas, says Kevin Dray, a this club, I wouldnt have gotten as

HoodiePillow.

freshman engineering major. The club much guidance, he says.

pushes for non-business majors to attend in an attempt to spark campus
Follow us on Twitter: @Bull_Bear_Lion

Students heard Chris Walsh, founder

of RiverHorse Brewery in Ewing; Brian

If you have an idea you would like to

see come to life, but lack the constructive feedback or a business partner or if

Vice President Joe Salamone asks, you are intrigued by the prospect of
How often do you get to meet the entrepreneurism, come to a meeting,
founder (Brian Smith) of a multimillion held Tuesdays at 8:30 pm in BB 224.

THE BULL, BEAR & LION

FEBRUARY 2016

Book Review:

BIG DATA IV

Leading Women: 20 Influential Women Share Their Secrets to

Leadership, Business and Life

Data Mining Analyzes Big Data

By David W. Letcher, Ph.D.
Professor Emeritus

By Alyssa J Freitas
After the electric response to Sheryl
Sandbergs Lean In, 20 women leaders
in business came together to publish a
more practical guide for women to create a career and life they love. While a
great starting point, according to coauthor Nancy D. OReilly, Lean In does
not exactly provide concrete action for
women to take to realize their full potential as business leaders with a vibrant life. She calls on the expertise of
bestselling authors, advocacy leaders,
televisions hosts, and a variety of others
to provide women with a roadmap to
excel in their careers while never losing
sight of their families and personal fulfillment.
The book is divided into three parts
with a selection of essays for each,
guiding readers to seize opportunities
and ensure that they are going after
their professional aims with purpose.
The first part addresses the unique external environment in which women
must operate where there are certain
expectations and requirements to do
well. From the challenge of being seen

and heard in a professional setting to

the cultivation of inherently soft skills,
the essays illustrate the steps women
can take to thrive. The second part
deals with the internal environment
and the dialogue women keep with
themselves that can either aid or hinder
their performance. Finally, there is a
call to action for women to support one
another and to understand each others
leadership capabilities.
The actions and mindset of these
women demonstrate the variety of
leadership styles that can emerge.
Through each essay it becomes clear
that there is no one type of good leader,
but rather common core characteristics
which can be manifested in different
ways. This is a freeing mindset which
allows the reader to contemplate his or
her own natural tendencies and understand how to leverage them to their
fullest potential. This conversation on
womens leadership continues to
heighten awareness that a woman can
be powerful without sacrificing her
femininity.

HELPFUL HBR E-MAILS

Management Tip of the Day & Daily Stat
The Harvard Business Review is Strengthen Your Social Ties at Work:
Start small, use time before meetings,
lauded for great contributions to the
ask questions, and make the time to
academic world of management. Learn
interact.
from them by subscribing to their daily

Great Managers Do 3 Things Every

e-mails, Management Tip of the Day
Day: Build trust, build a team, and
and Daily Stat. They are a great way
build a network.
to start your morning and can give you
an edge in class. Here are some examThese are just a few examples of many.
ples:
Subscribe at hbr.org or read our column
here in The Bull, Bear & Lion. These HBR
How to Make a Graceful Exit from
tips as well as business quotes will be feaConference Small Talk
tured in Tips & Quotes to be published
Set a Timer When Making a Tough
hereafter in subsequent issues. Stay tuned!
Decision

We look now at the relationship

between big data and data mining.
Remember, we are entering a world of
data characterized by the 3V model
first described in 2001 by Doug Laney,
now at the Gartner Group, as high volume, fast velocity and wide variety
which requires software and hardware
tools designed to house and analyze
this new kind of data. These kinds of
data files are referred to as big data.
So how are big data and data mining
related to each other? The first describes the data sets themselves while
the latter represents the process of analyzing those data sets. So you see, one
is the data while the other is the process of analysis (mining).
Data mining appeared in the literature around 1990. It is really a collection of many methods used to draw
inferences from data. Being both descriptive as well as predictive, it includes processes in which searches are
made for patterns in big data data
sets. Its tools include database management systems, descriptive and inferential statistics, visualization tools,
artificial intelligence, and machine
learning in all their many varieties and
mutations.

Visualization has come into wide

use as it offers the business analyst an
enormous number of ways to display
data in a myriad of graphical styles.
Artificial intelligence is a branch of
computer science that makes use of a
computers ability to reason like a human being.
Machine learning deals with the
study and construction of mathematical rules called algorithms, that actually gain knowledge from the data and,
from what they learn, make predictions.
Practical results of data mining that
are of value to businesses range from
data summarization and report generation, modeling of the data through regression analysis, analyses of customer
buying habits (marketing professors
like to cite the diapers beer buying
pattern discovered at a Midwest grocery store some years ago), and discovering unusual records for credit card
holders.
So, we see below a picture representing how big data is analyzed by
data mining thus providing value to
the business establishment!

Relational database management

systems store data in row-by-column
tables that are related to each other by
means of common columns.
These
tables can be queried for knowledge
using the Structured Query Language
(SQL).
Statistical analysis can be used descriptively to discover trends, and correlations as well as inferentially to obtain predictive relationships between
variables.

Business Quotes To Think About:

[We all can use some inspiration to propel us in our educational
and business pursuits. Here are a few quotes to inspire you]

Fail often so you can succeed sooner.

Tom Kelley, Ideo partner

The way to get started is to quit talking and begin doing.

Walt Disney, Disney founder

You have to master not only the art of listening to your head, you
must also master listening to your heart and listening to your gut.
Carly Fiorina, American Businesswoman, Politician

Always deliver more than expected.

Larry Page, Google co-founder

Do you have a favorite business quote?

E-mail borowsk1@tcnj.edu to submit yours!

THE BULL, BEAR & LION

U.S. & World News

The Student Newspaper of The College of New Jerseys School of Business

February 2016 ~ Volume II, Number iv

Trump, sanders win GOP and DEM NH primary, respectively

North korea fires rocket, it goes missing Carly Fiorina and
Gov. Christie drop out of Gop race cruz and clinton win
gop and Dem iowa caucuses, respectively zika virus outbreak
in south america, elsewhere; affects pregnant women and
newborns eighth harry potter story to be released in july
Follow us on Twitter: @Bull_Bear_Lion

STAFF:
Editor-in-Chief
Kristen Borowski, 2017

Contributors
Alyssa Freitas, 2017
JoAnna DiCicco, 2017
Sarah Wallin, 2017
Kristen Townend, 2019
D.J. Kleinbard, 2016

ADVISORS:
Patricia Karlowitsch,
Manager of Operations, TCNJ
School of Business
Dr. Jean Brechman,
Assistant Professor, Marketing
A special thank you to Dr. Letcher for
contributing to the Big Data series.

CONTACT:
Join our team! Write, take
photographs, or help manage
The Bull, Bear & Lion!

Write to Kristen Borowski:

bo row s k1 @t cn j. edu
T H E B U LL , B EAR & L IO N is
pub lis h e d t h ri ce pe r s e me s t e r.