TheNewBusinessNeededCalculation

Thefollowingcalculationhelpsyoutodeterminetheamountofrevenuefromnewbusinessyour
companywillneedtogeneratefrommarketingleadstomeetitsrevenuegoals.

Yourcompany'scurrentyearssalesrevenue......................................................................$

Thepercentageofbusinessyouexpecttoloseoverthenextyear1....................................x________%

Thesalesrevenuefromnewbusinessyourcompanymustgenerate

overthenextyearjusttostayeven1....................................................................................=$

Additionalsalesrevenuefromnewbusinessneeded
tomeetthenewsalesrevenuegoal.....................................................................................+$

Totalrevenueneededfromnewbusinesstomeetnewsalesrevenuegoal.......................=$

Thepercentageofnewbusinessthatwillneedtocomefrom
Marketingleads2...................................................................................................................x________%

Totalrevenueneededfrommarketingleads.......................................................................=$

1. CompaniesIvesurveyedreportthattheylosebetween10%and30%oftheirbusinesseachyear
duetocompetition,mergersandacquisitions,customersmoving,goingoutofbusiness,etc.
2. Thesesamecompaniesreportthatmarketingisresponsibleforfinding4060%ofthenewbusiness
salesrevenueopportunities,andthatsalespeopleareresponsibleforfindingtheremainingnew
businesssalesrevenueopportunitiesontheirown.

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