A Bridge to

Community
Engagement
A COMMUNICATIONS
PROPOSAL TO:

DECEMBER 2015

Hillside
Hillside Communications, 253 Woodale Ave, Elon, N.C. 27244: 440-708-8572 contact@hillside.com, www.hillside.com

Communications

Table of Contents

Situational Analysis.1
Research..3
Objectives ..5
Publics.6
Strategies7
Tactics..8
Calendar...18
Budget..20
Evaluation.21
Appendix..22

Situational Analysis
Background
Charlotte Community Health Clinic(CCHC) was founded in 2000 to provide primary care, behavioral
health services, and health and wellness education for pediatric and adult patients. Through the support from
community partners, health care providers, donors, and volunteers, the Charlotte Community Health Clinic is
able to provide affordable and accessible care for low-income, uninsured patients in Mecklenburg Country.
CW Williams Health Center and CareRing offer similar services to low-income Charlotte residents, however CW
Williams recently filed for bankruptcy. CCHC hopes to bridge the gap to community health by continuing their
health and wellness services for low-income and uninsured patients in the Charlotte area.

Mission Statement
CCHC improves the health of the community by providing quality,
accessible health services to low-income and uninsured adults.

Previous Communications Efforts

The CCHC has not produced any extensive communications campaigns. With a very small budget and
limited communication professionals at hand, CCHC has leveraged print materials, its website, social media,
and face-to-face communication tactics to raise awareness and resources from donors.

Financial History
This year, CCHCs budget was $3,789,896. They rely on support from the community for funds and
resources, and received over $1 million in community contributions in 2015. CCHC became a Federally
Qualified Health Clinic (FQHC) in 2015, receiving money and support from the federal government. However,
this money only covers patients with Medicaid. Contributions are still needed for the large percent of CCHC
patients who are uninsured and remaining expenses. CCHC has not had a budget set aside in the past for
communication expenses. This proposal includes a suggested budget for communicative purposes.

Summary
The CCHC has an influx of patients seeking care and often have to turn people down for lack of
resources to provide affordable health services to those in need. CCHC is looking for community partners and
donors to help expand their resources and services for the Charlotte community.

SWOT Analysis
A SWOT Analysis was developed to identify and evaluate the strengths, weaknesses, opportunities,
and threats for the Charlotte Community Health Clinic which helped structure this communications plan.
Strengths

Federally Qualified Health Clinic

Strong mission statement and vision

Weaknesses

Clear purpose
Well defined target audience for services
Established leadership

Opportunities

Lack of finances/funding
Weak brand recognition amongst Charlotte
community
Lack of internal communications team
Lack of communications budget

Threats

Growth of awareness

Willingness to engage in communications

efforts

Competition: Large amount of Charlotte

based nonprofits

Misunderstanding amongst general public

surrounding health care

Potential donors who dont support

undocumented residents

Increased affiliations (Goodwill)

Increased donations

Research
Primary Research
Hillside Communications created a communications audit to evaluate and assess the effectiveness of
CCHCs current print materials. The print materials used to create the audit were the newsletter, brochures, and
the logo.
Primary Audience
Patients; those seeking
information about CCHC

Primary Uses
Communicate CCHCs
mission and services

Frequency
Newsletters are quarterly;
brochures given to
potential donors

Content Variation
Content available in
English and Spanish;
both brochures are very
similar

User-Focus
Content is user-friendly,
giving only necessary
information. Donation
information is needed for
other publics

Primary Messages
Who, what, and why of
CCHC. Message for
donors is needed

Call-to-Action
Call-to-Action is patientfocused. Donor focused
call-to-action is needed

Branding
Print materials are
consistent with CCHCs
brand. Color and design
is consistent across all
communication channels

Writing Style and Tone

Encouraging, friendly,
informative. Tone
appeals to masses

Design
Simple and easy to
follow. Redesign
suggested to better
engage readers

Visuals
Newsletter effectively
uses visuals. Brochures
only have logo. Visual
aids are suggested

Logo
Logo does not effectively
or clearly illustrate
CCHCs mission; a logo
redesign is suggested

Secondary Research: Donor Motivations

Secondary research was conducted to explore current trends in donor motivations. According to
research done by the Center of Philanthropy at Indiana University, the most important motivation for donating
to charity were to provide for the poors basic needs and to better the community. Southern residents reported
building ties across the community as their primary motivation. One study done by Guidestar found that
involving current major donors with the cultivation of prospective major donors gives them opportunities to
examine and convey shared values. Research conducted by the Association of Advancement Services
Professionals found that monetary donations increased with the extent recognition awarded to donor. Bricks,
facilities, equipment, plaques, and name recognition are listed as possible ways to recognize donors for their
contributions.

FOCUS ON
BUILDING
COMMUNITY TIES

INTRODUCE
CURRENT DONORS

DONOR

TO PROSPECTIVE

RECOGNITION

DONORS

Proposed Research
In order to evaluate donor perceptions of CCHC and its fundraising efforts, it is suggested that a survey
be sent to CCHCs current donors. This will help structure future communications efforts to help raise money
and awareness effectively and efficiently. The following questions would be included in a survey that would be
answered online from CCHCs current donors:
How did you or your organization hear about CCHC?

How familiar are you with CCHCs mission?

Do you believe CCHC is successful in carrying out

In what areas, if any, do you see a need for

their mission?

improvement at CCHC?

How easy or difficult was the process of donating to

How well did CCHC explain how your donation

CCHC?

would be spent?

Please tell us why you chose to donate to CCHC.

How likely are you to donate to CCHC again?

How likely are you to recommend CCHC to a friend

How likely are you to attend a fundraising event for

or colleague?

CCHC?

How do you feel about the various materials we send

Questions, comments, or recommendations?

you (Newsletters, pamphlets, letters, etc.)?

Objectives

Objective 1
Create awareness of CCHC amongst 15%
of Charlotte-based companies, executives,
and individuals by December 2016

Objective 2
Generate 20% more monetary donations
from new donors by December 2016

Objective 3
Increase monetary donations from existing
donors by 20% by December 2016.

Publics
Primary

Current Donors and Corporate Partners

This plan will help maintain relationships with current donors and corporate partners. Hillside
Communications will engage with this public on behalf of CCHC to sustain and increase donations.

Novant Helath

LabCorp

Foundations of the Carolinas

Carolina HealthCare Network

American Airlines

Christ Episcopal Church

Mecklenburg County Health Department

Elon University

Potential Donors

Companies and Corporations in the Greater Charlotte Area

Charlotte Organizations

Community organizations and groups are valuable sources for donations. They share CCHCs
passion and involvement with the community and often sponsor local charities and clinics.

Individuals/Families

Corporate partners typically represent the highest long-term and ongoing donations for
organizations. This plan will help reach potential corporate partners and companies in the
Greater Charlotte Area.

Wealthy individuals and families are crucial to increasing monetary donations.

Young Professionals

Young professionals are typically upwardly mobile in their careers and may not have a cause
that they are truly passionate about. They tend to be more liberal in their thinking, making
them a valuable public for CCHC. This public will engage with CCHC through the creation of
a Charlotte Young Professionals group with events and networking opportunities.

Potential Donors. For more, refer to A1.

Piedmont Natural Gas

C.D. Spangler

Live Oak Bank

The Levine Family

SPX Corporation

Hugh McColl

Duke Energy

Burts Bees

Strategies
The following strategies were developed to reach the objectives on Page 5:

USE FACE-TO-FACE
CHANNELS TO
REACH PUBLICS

ENGAGE LOCAL
GROUPS AND
ORGANIZATIONS

ENGAGE YOUNG
PROFESSIONALS

UTILIZE PRINT
MATERIALS

LEVERAGE
EXISITING HEALTH
PROMOTIONS

IMPLEMENT DONOR
RECOGNITION AND
INCENTIVES

UTILIZE PATIENT
TESTIMONIALS

UTILIZE AUDIO/
VISUAL CONTENT

UTILIZE SOCIAL
MEDIA CHANNELS

Tactics
STRATEGY 1:
USE FACE-TO-FACE CHANNELS TO REACH PUBLICS
Events

CCHC's First Annual Golf Tournament & Luncheon

WHO

WHAT

WHERE

Existing and potential donors will be

The golf tournament will be a 9 hole

scramble with individuals or teams of
four. A luncheon will be held following
the tournament honoring Thomas N.
Zweng.

The suggested venue is The Golf Club

WHEN

WHY

THOMAS N. ZWENG

The suggested date is Saturday, March

The primary purpose of this event is to

Zweng is Executive Vice President and

19, 2016. This date is flexible, however

raise awareness and money for the

Chief Medical Officer at Novant

a weekend in Spring 2016 is highly

CCHC. The event will also honor

Health, a partner of CCHC. He has

encouraged.

Zweng for his services in the Charlotte

been a Board Certified Surgeon in the

area and will bring in new, potential

Charlotte area for 10 years and has a

donors.

history of community involvement.

WHO

WHAT

WHERE

Existing and potential donors will be

This will be a black tie dinner and

dancing event. A silent auctions will be
held with donated goods.

The suggested venue is the home of a

invited. Invitees will be encouraged to

form teams with family and friends.
Family, friends, and peers of the
honoree will receive invites.

at Ballantyne. Other potential venues

include Ratcliffe Golf Services,
Highland Creek, or Raintree Country
Club

30 expected attendees.

Black Tie Ball

invited. Invitees will be encouraged to

purchase tables and bring friends,
family, co-workers, and peers.

steering committee member. Other

potential venues include local country
clubs or event spaces.

100 expected guests.

WHEN

WHY

STEERING COMMITTEE

The suggested date is Friday,

The primary purpose of this event is to

The formation of a steering committee

September 16, 2016. The date is

raise awareness and money for the

is highly suggested to help plan and

flexible, however a weekend in the Fall

CCHC. The event will thank current

execute the event. Existing individual

is encouraged.

donors for their contributions and

donors and CCHC board members are

highlight the work that has been done

examples of potential steering

at CCHC.

committee members.

Refer to A2 and A3 for mock-up invitations. Estimated budgets for the events are included on Page 20.

Presentations
Many new donations are achieved during face-to-face meetings, so it is crucial to have an informative
and persuasive presentation prepared. Hillside Communications suggests preparing two presentations, one
for large companies and one for church and community groups that explains what CCHC is, what is needed,
why it is needed, and how one can get involved. These corporate partnerships and community groups are the
core of CCCHs potential and this presentation is the key to establishing a meaningful connection with possible
donors. Refer to A4 for an outline of a presentation.

Presentation Tips
Build rapport to
establish
meaningful
relationships

Tell stories

Establish
credibility

Tailor each
presentation to
audience

Clear message

Connect CCHCs
mission to the
values of the
organization

Follow-up

STRATEGY 2:
ENGAGE LOCAL GROUPS AND ORGANIZATIONS

Create Middle School/High School

Art Competition
To drive awareness of CCHC and its mission, an
art competition will be held between students at local
Charlotte schools. The competition will be pitched to art
teachers at schools in the Charlotte area and fliers will be
given to these potential participating schools and the
parents of enrolled students. CCHC will invite students to
create an art piece that expresses the concept of
Bridging Community Health. Six students (three
students grades 5-8 and three students grades 9-12) will
be chosen to have their artwork displayed with a plaque
in CCHCs lobby. Winners will be announced at the
Charlotte Community Health Clinic open house and
students, parents, teachers, family and friends are
encouraged to attend. Refer to A5 for the flier and a list
potential schools.

10

STRATEGY 3:
ENGAGE YOUNG PROFESSIONALS

Create a Charlotte Young Professionals Group

Young professionals are driven and tend to care about social issues and corporate social responsibility.
By creating a Young Professionals Group, CCHC can start creating meaningful relationships with Charlotte
residents ages 22-30 at the beginning stages of their careers. This group will host fun networking opportunities
and exclusive events while raising money for the CCHC. Members will pay an annual fee of $150 which grants
them access to three events throughout the year; Happy Hour, Networking Dinner, and Wine Tasting. This tactic
engages an audience that would otherwise be left out by giving them the opportunity to do good while having
fun. The young professionals in this group will grow to associate CCHC with community, fun and giving. Refer
to A6 for a Facebook page mock-up.
REACHING CHARLOTTE YOUNG PROFESSIONALS
Booth at Alive After 5
Thursdays 5:30-9:00
April-August

Host event at Thomas Street Tavern

Introduce the group to young professionals at the bar

Post events on meetup.com

Post fliers around local spots like:

Yoga One Studio
Harris Teeter in Uptown

Post membership and event info on existing young

professional group pages
Charlotte Network after Work
The Queen City Young Professionals
Post on Charlotte websites and blogs such as:
Charlotte Culture Guide
Charlottes Got a Lot

Create a Facebook page

Post membership and event info

Create LinkedIn Group

Engage with young professionals in the Greater
Charlotte Area

11

STRATEGY 4:
UTILIZE PRINT MATERIALS

Hillside Communications created a communications audit to evaluate CCHCs existing print materials. Below
are suggested improvements and additions for CCHC to implement.

Update Logo
Hillside Communications has recreated a logo for
CCHC. The logo reflects CCHC's mission to bridge the gap
to community health. The logo shows two figures joining
hands to make a bridge structure and includes the tagline, A
Bridge to Community Health. Refer to A14 for full-size logo.

CHARLOTTE
COMMUNITY
H E A LT H
C L I N I C
A BRIDGE TO COMMUNITY HEALTH

Improve Brochure
The brochures were updated with the new logo. Some language and wording was modified for clarity.
It is suggested that these brochures are presented to new and potential donors. Refer to A7.

Reformat Newsletter
The newsletter should be reformatted to include the new logo and an area for donor recognition. The
new design would engage the reader and improve readership.

Create Donation Guide

A donation guide was created to educate publics and drive interest from potential donors. The guide
will illustrate the incentives for monetary donations and includes a tear-off donation form. Refer to A8.

12

STRATEGY 5:
LEVERAGE EXISITING HEALTH PROMOTIONS
Engage in Established Health Awareness Months
Hillside Communications has identified three health months to leverage to promote brand awareness
and engagement through social media, special offerings, and press releases to local media. Special offerings
may include seminars on often-overlooked symptoms of mental health and discounted breast examinations.
Refer to A9 for social media posts and A11 for a sample press release.

Breast Cancer
Awareness Month
(October)

CCHC provides womens health services, including breast exams.

By leveraging Breast Cancer Awareness Month, awareness of
CCHC and the services they provide will be created amongst
Charlotte residents.

CCHC has a strong focus on preventive care and offers services

Flu Season
(November)

Mental Health
Awareness Month
(May)

such as flu shots. The flu season can affect anyone, so while
educating the public on the flu, CCHC can raise awareness of how
their clinic is promoting community health.

Mental health has been frequently addressed in the news. By

leveraging Mental Health Awareness Month, CCHC can educate
the publics on various mental health conditions and raise
awareness of CCHCs mental health services.

13

STRATEGY 6:
IMPLEMENT DONOR RECOGNITION AND
INCENTIVES
Establish Donor Levels and Incentives
Through secondary research, Hillside Communications found that donors are more inclined to donate
if there are clear incentives for their contributions. Donor Levels were established to help recognize individuals
and organizations who have made considerable donations to CCHC.
DONATION AMOUNT ($)

DONOR LEVEL

INCENTIVE/RECOGNITION

$20,000+

Chief of Staff

Donors of this level will have a room

in CCHC dedicated to them.

$10,000 - $19,999

General Surgeon

Donors of this level will have a piece

of equipment at CCHC dedicated to
them.

$5,000 - $9,999

Attending Physician

Donors of this level will receive a

plaque on the wall at CCHC.

$2,500 - $4,999

Fellow

Donors of this level will have a tree

dedicated to them outside of CCHC.

Senior Resident

Donors of this level will receive a

plaque on CCHC waiting room
chairs.

$1,000 - $2,499

Recognize Donors on Print and Online Materials

All donors will be recognized for their contributions in print and online materials. Newsletters will
include names of recent or notable donors. In December, a list of all donors that year will be published
thanking and recognizing them for their charitable contributions. Donor lists should be updated monthly on
CCHCs website.

Send Donors Thank You Letters

After every donation received, a letter will be mailed to the donor thanking them for their
contributions. Refer to A12 for a generalized letter that would be personalized and hand-written by Executive
Director, Caroline Chambre Hammock.

14

STRATEGY 7:
UTILIZE PATIENT TESTIMONIALS
Include Patient Testimonials in Print and Online Materials
Patient testimonials should be used to increase understanding of the services provided at CCHC and
the people CCHC serves. These testimonials will help donors understand the extent of CCHCs positive impact
on members of the Charlotte community. Quotes from willing patients will be included in newsletters and on
CCHC's website. Pictures and short video clips will be posted on CCHCs social media pages throughout the
year.

Patient testimonials should answer the following questions:

WHAT TYPE OF CARE WAS RECEIVED

WHAT CHALLENGES WERE FACED WITH THE

AT CCHC?

BROADER HEALTHCARE SYSTEM?

HOW DID CCHC ALLEVIATE BARRIERS TO

CARE?

15

STRATEGY 8:
UTILIZE AUDIO/VISUAL CONTENT
Create Promotional Video
The promotional video, starring Executive Director Caroline Chambre Hammock, will explain how
Charlotte Community Health Clinic runs and how every donation helps. Footage will be collected throughout
the beginning of the year and the full video will premier at the Black Tie Ball in September. The audience for
this video is both potential and current donors. This video will inspire new donations, as well as reignite interest
in those who have donated in the past. The video will be shared on social media and CCHCs website
following the Black Tie Ball. Refer to A13 for script.

Share Short Patient Testimonial Clips

By filming and sharing testimonials of willing patients, CCHC will gain awareness from the Charlotte
community. The testimonials will give CCHC credibility and allow potential donors to see the impact of the
services CCHC provides. The clips will aim to provoke emotion from the viewers and will include a Call-toAction. The videos will be shared on social media and on CCHCs website.

16

STRATEGY 9:
UTILIZE SOCIAL MEDIA CHANNELS
Post Consistent Content on Facebook and Twitter
Social media is an inexpensive and quick way to reach an audience, however content should be
planned and meaningful. Posting content on CCHCs Facebook and Twitter pages will generate awareness
throughout the Greater Charlotte Area. CCHC should engage with followers and other community groups via
social media to reach a greater number of Charlotte residents. Content will include tips on common health
concerns and questions, donor recognition, patient testimonials, and relevant health-related news. A sample
content calendar is shown below. Refer to A9-10 for sample posts.

Social Media
Content
Calendar

Monday

Tuesday

Facebook
(3x per week)

Weekly update:
Include news,
events, hours,
etc.
Image

#TuesdaysTip
on common
health concerns
and questions
Infographic

Twitter
(5x per week)

Promote this
weeks event.
Image

See this weeks

#TuesdayTip on
our Facebook
Link

Wednesday

Thursday

Friday

#ThursdayThanks

No post today.

to donors and
volunteers
Image/Link to
Donation page
Donor Profile:

Patient
testimonial

#ThursdayThanks
to specific donor
who helped CCHC

No post today.

Check out this

article!
Relevant health
article or news
Link

Social Media Tips: Dont forget to engage with followers, respond as quickly as possible, and use images, links, and
relevant hashtags.
Brand Voice: Professional, welcoming, knowledgable, approachable, and supportive.

17

Calendar
A tentative 2016 calendar was created to outline the planning and execution of each tactic. Each
month and date was strategically planned, though modifications are expected.

Tactic

January

February

March

April

May

June

Focus on
Mental Health
Awareness

Social Media
Posts
Presentations to
organizations

Newsletters
Thank you
notes to new
donors
Young
Professionals
Group

Promotional
Event: Encourage
memberships

Wine Tasting

Film content:
Edit to completion

Promo Video
Replace all
print materials/
logo

Replace all print

materials &
implement new
logo

Art Competition

Pitch to schools;
Competition
Begins

Golf
Tournament

Networking
Dinner

Winners
Announced

Send invitations

Golf Tournament

Collect auction
goods, secure
logistics

Black Tie Ball

Health Month
Promotions

Mental Health

18

Tactic

July

August

September

October

November

Social Media
Posts

Promote Black
Tie Ball

Focus: Back to
school, Black Tie
Ball

Black Tie Ball

highlights, photos

Focus: Breast
Cancer
Awareness Month

Focus: Flu
Season

December

Presentations to
organizations

Newsletters
Thank you
notes to new
donors
Young
Professionals
Group

Wine Tasting
Event

Happy Hour
Event

Premier Video

Promo Video
Black Tie Ball
Health Month
Promotions

Send Invites

Finalize Guest List

Black Tie Ball

Breast Cancer
Awareness

Send Flu
Season press
release

19

Budget
The table below was created with estimate budgets for each tactic. The remaining tactics do not
require any cost to implement or execute.
Tactic

Costs

Invitations

$50 ($1.00 per invite)

Course Rental (20-40 people) (6 hours)

$2,500-$6000

Food and Drinks

Donated

Invitations

$250 ($1 per invite)

Venue (Steering Committee Members Home)

Free/Donated

Liquor Sponsor

Free/Donated

Caterer

$2,000

Golf Event

Black Tie Ball

Art Project Competition

Fliers

$20

Plaques

$50

Videographer + Editor

$500

Brochures, Newsletters, Donor Guides, etc.

$400

Promo Video

Print Materials

Donor Thank You Letters

$0.50/letter

Young Professionals Group

Fliers

$20

Happy Hour (Event venue donated)

$500

Networking Event (Event venue donated)

$300

Wine Tasting Event (Event venue donated)

$250

TOTAL (2016)

$8,000-$10,000

20

Evaluation
Objective Evaluations
Objective

Evaluation

Create awareness of CCHC amongst 20% of Charlottebased companies, executives, and individuals by
December 2016

Send out a random survey to members of the target

audience that measures awareness of CCHC

Generate 20% more monetary donations from new

donors by December 2016

Use CCHCs donation system to identify new donors

and by how much their donations have increased since
the last year

Increase monetary donations from existing donors by

20% by December 2016

Use CCHC's donation system to quantify increased

donations from donors in the system before January
2016

Output Evaluations
Tactic

Evaluations

Golf Event

How many people attended?

How much money was raised?

Black Tie Ball

How many people attended?

How much money was raised?

Presentations

How many people donated after a presentation?

What is the average donation after a presentation?

Social Media

Use Facebook Insights and Twitter Analytics to identify

donor conversion from social media

Health Promotion Months

Increase in donations during special events/months

Art Project Competiton

How many people submitted pieces?

How many people attended the Open House/ Art Reveal

Young Professionals Group

How many people joined the group?

How much money was raised at:
-Happy Hour
-Networking Event
-Wine Tasting

Promo Video

Donor conversion from video

Engagement with the video on social media

21

APPENDIX

Donor List
POTENTIAL DONOR

DONOR BIO

C.D. Spangler

Charlotte resident with a net worth of $2.6 billion.

Spangler donates to Teach for America and his alma
mater, UNC.

The Levine Family

The Levines founded the Family Dollar in 1959. The

family donates to several Charlotte institutions such as
Levine Childrens Hospital. The family has a clear interest
in the Charlotte community and would be a valuable
donor.

The France Family

The France family, worth $5.7 billion owns and operates

NASCAR. Brian France has made political donations to
the Democratic party and moved NASCAR away from
cigarette partnerships

Hugh McColl

McColl is former CEO of Bank of America and cares

deeply about the city of Charlotte. He has philanthropic
relationships with the community and is not associated
with any healthcare centers currently.

John Harris

Harris is the CEO of Lincoln Harris, a real estate

company based out of Charlotte. He is the president of
Quail Hollow Country Club and his influence would be a
valuable asset for CCHC.

Duke Energy

Duke Energy is a electric power holding company

headquartered in Charlotte. The companys shares
values with CCHC and it could be a valuable corporate
partner of CCHC.

SPX Corporation

SPX Corporation is a Fortune 500 multi-industry

manufacturing firm headquartered in Charlotte. This
company is a potential corporate partner of CCHC.

Burts Bees

Burts Bees of Durham produces natural skin care

products. The companys values are similar to those of
CCHC, making them a potential corporate partner.

A1

Golf Tournament Invitation

A2

Black Tie Ball Invitation

Please join The Charlotte Community Health Clinic

at our first annual

Black Tie Ball

Friday, September 16, 2016
From 7 pm to Midnight
At the home of (steering committe
member)
# Street Name, Charlotte, NC

$200 per person

$1,500 table sponsorship
for 8 guests
dinner, entertainment,
silent auction

please visit www.charlottecommunityhealthclinic.org to purchase tickets online

proceeds benefiting The Charlotte Community Health Clinic initatives

A3

Presentation Guide/Outline

A4

Art Competition Flier

ATTENTION ALL MIDDLE SCHOOL

AND HIGH SCHOOL STUDENTS
The Charlotte Community Health CLINIC invites students in the
Charlotte area to compete in a city-wide art competition.
THE TASK: To create an art piece that expresses the
concept of Bridging Community Health.
THE PRIZE: Winning pieces will be published in the
CCHCs newsletter and framed in the CCHCs lobby.
WHEN:
March 2nd Deadline for
submissions. Please hand the
pieces to your art teacher for pick-up.
March 9th Join CCHC
at our open house for a
gallery viewing and to hear
the announcement of the competition
winners. All participants, families
and friends are encouraged
to attend!
OPEN HOUSE DETAILS:
8401 Medical Plaza Dr.
Suite 300
Charlotte, NC 28262
5:30-7pm
CHARLOTTE
COMMUNITY
H E A LT H
C L I N I C

Adventist Christian Academy (5th-9th)

704-366-4351
adventistchristianacademy.org
Anami Montessori School (5th-6th)
704-556-0042
anamimontessori.org
Berean Junior Academy and
Preschool (5th-8th)
704-391-7800
bereanjunioracademy.org
Brookstone Schools (5th-6th)
704-392-6330
brookstoneschools.org
Cannon School (5th-12th)
704-721-7167
cannonschool.org
Charlotte Catholic High School
(9th-12th)
704-543-1127
charlottecatholic.org
Charlotte Christian School (5th-12th)
704-366-5657
charlottechristian.com
Charlotte County Day School
(5th-12th)
704-943-4547
charlottecountryday.org

Davidson Day School (5th-12th)

704-237-5259
davidsonday.org
Dore Academy (5th-12th)

704-365-5490
doreacademy.org
The Fletcher School (5th-12th)

704-365-4658
thefletcherschool.org
Holy Trinity Catholic Middle School
(6th-12th)
704-527-7822
htcms.org
Northside Christian Academy
(5th-12th)
704-599-9015
northsidechristianacademy.org
Providence Day School (5th-12th)
704-887-6001
providenceday.org
Southlake Christian Academy
(5th-12th)
704-949-2200
southlakechristian.org
St. Mark Catholic School (5th-8th)
stmarkcatholicschool.net
704-766-5000

Charlotte Latin School (5th-12th)

704-846-7252
charlottelatin.org

Trinity Episcopal School (5th-8th)

704-358-8101
tescharlotte.org

Charlotte Preparatory School

(5th-8th)
704-366-5994
charlotteprep.com

United Faith Christian Academy

(5th-12th)
704-541-1742
ufca.org

Charlotte United Christian Academy

(5th-12th)
704-537-0331
cucawarriors.com

Victory Christian Center School

(5th-12th)
704-391-7339
vccenter.net

Countryside Montessori School

(5th-12th)
704-549-4253
countrysidemontessorischools.org
Covenant Classical School (5th-12th)
704-792-1854
covenantclassical.org
Covenant Day School (5th-12th)
704-814-1054
covenantday.org

A BRIDGE TO COMMUNITY HEALTH

A5

Young Professionals Group

A6

Brochure

CHARLOTTE
COMMUNITY
H E A LT H
C L I N I C

CHARLOTTE
COMMUNITY
H E A LT H
C L I N I C

A BRIDGE TO COMMUNITY HEALTH

Charlotte Community Health Clinic

improves the health of the community by
providing quality, accessible health services to
those with limited income as well as unisured
children and adults.

A BRIDGE TO COMMUNITY HEALTH

Charlotte Community Health Clinic

mejora la salud de la comunidad al brindar
servicios de salud accesibles y de calidad a
adultos y nios de bajos ingresos y sin seguro
mdico.

Services Offered

Servicios Ofrecidos

Primary & Chronis Disease Care

Acute Care
Womens Care
Mental health Services
Laboratory Services
Radiology Services
Medications
Specialist Referrals
Health Education

Medicina general y cuidado de enfermedades crnicas

Cuidado de enfermedades agudas
Cuidado de salud de la mujer
Servicios de salud metal
Servicios de laboratorio
Servicios de radiologa
Medicinas
Referidos a especialistas
Educacin de salud

Basic Requirements To Become A Patient

Requisitos Bsicos Para Ser Paciente

Limited Income, Uninsured,

Mecklenberg County Resident

De bajos ingresos Sin seguro mdico Vivir en el

condado de Mecklenberg

To see if you qualify to be a patient,

call CCHC at (704) 316-6561

Para saber si califica para ser paciente, llame a

CCHC al (704) 316-6561

To learn more about the Clinic, visit

www.charlottecommunityhealthclinic.org

Para saber ms sobre la Clnica, visite

www.charlottecommunityhealthclinic.org

8401 Medical Plaza Drive, Suite 300

Charlotte, North Carolina 28262 (704) 316-6561

8401 Medical Plaza Drive, Suite 300

Charlotte, North Carolina 28262 (704) 316-6561

CHARLOTTE
COMMUNITY
H E A LT H
C L I N I C
A BRIDGE TO COMMUNITY HEALTH

Charlotte Community Health Clinic

improves the health of the community by
providing quality, accessible health services to
low-income and unisured children and adults.

WHAT WE DO
Founded in 2000 by a group of
experienced community volunteers,
CCHC offers primary care,
behavioral health services, and
health and wellness education for
pediatric and adult patients.

HOW WE DO IT
The CCHC is made possible with
the support of community partners,
healthcare providers, donors, and
hundreds of volunteers.

WHY WE DO IT
The CCHC bridges the gap to health
and wellness for those without other
means of medical care. For our
neighbors with limited income or who
remain uninsured, our services are
critical for the health of the community.

A BRIDGE TO
COMMUNITY
H E A LT H
Did you know? Even with the Affordable Care Act, thousands of Charlotte
residents remain uninsured. The CCHC
provides our neighbors with a bridge for
this healthcare gap.

DIVERSITY
The CCHC values the diversity reflected
in our community. In fact, our patients
speak 31 languages and come from
over 50 different countries.

SERVICES OFFERED
CCHC promotes health and wellness by
providing quality services and access to
the following:
Primary & Chronis Disease Care
Acute Care
Womens Care
Mental health Services
Laboratory Services
Radiology Services
Medications
Specialist Referrals
Health Education
FIND US ON:

@MyCCHC

CONNECTING THOSE WHO CARE

WITH THOSE WHO NEED CARE

8401 Medical Plaza Drive, Suite 300

Charlotte, North Carolina 28262 (704) 316-6561
www.charlottecommunityhealthclinic.org

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Donation Guide
Recipients Name
Street Address
City, State Zip Code

CHARLOTTE
COMMUNITY
H E A LT H
C L I N I C

To whom it may concern,

A BRIDGE TO COMMUNITY HEALTH

Thank you for considering a donation to the Charlotte Community Health Center. Your donation
can help the lives of individuals with limited income in the Charlotte area. Below are recommended
donation amounts and how your donation will help those who are in need of care.
$35.............Test strips for a diabetic patient for three months
$50.............One womens clinic visit
$100...........Series of health education classes
$250...........One month of medical support services
$500...........One year of supplies for an exam room
Donor Levels:
(All donors will be honored in our newsletters and on our website)
Chief of Staff $20,000 and above
Donors of this level will have a room in the CCHC dedicated to them.
General Surgeon $10,000 to 19,999
Donors of this level will have a piece of CCHC equipment dedicated to them.
Attending Physician $5,000 to 9,999
Donors of this level will recieve a plaque on the wall in the CCHC.
Fellow $2,500 to 4,999
Donors of this level will have a tree dedicated to them at the CCHC facility.
Senior Resident $1,000 to 2,499
Donors of this level will have a CCHC chair named for them.
How to donate:
Donations can be made online through our website, in person or by mail. To donate online please go
to www.charlottecommunityhealthclinic.org/donations. For more information on donating please
contact Joyce Brooks at 704-384-1979.

Yes, I want to help make a difference and bridge the healthcare

gap with the Charlotte Community Health Clinic.
I want to help with the CCHCs mission to
provide healthcare at the level indicated
below.
Enclosed is my check in the amount of:

All donors of the Senior Resident level and above will be honored on a
plaque in the CCHC. Please include your name as you would like it to
appear on the plaque, and your contact information.

__ Senior Resident
__ Fellow
__ Attending Physician
__ General Surgeon
__ Chief of Staff
__ Other

Street: ____________________________________________________

$1,000 - $2,499
$2,500 - $4,999
$5,000 - $9,999
$10,000 - $19,999
$20,000+
$___________

Name: ____________________________________________________
City: ____________________________ State/Zip: ________________
Phone: __________________________ Email: ___________________
Special Instructions: ________________________________________
Give online in any amount: www.charlottecommunityhealthclinic.org/donations
Or by mail or in person to: CCHC, 8401 Medical Plaza Drive, Suite 300, Charlotte, NC 28262

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Social Media

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Social Media

file:///var/folders/hj/v6b02_494pscl7q0s6qtl4jm0000gn/T/com.apple.iChat/Messages/Transfers/Screen%2

A10

Press Release

Charlotte Community Health Clinic

CHARLOTTE
COMMUNITY
H E A LT H
C L I N I C
A BRIDGE TO COMMUNITY HEALTH

8401 Medical Plaza Drive, Suite 300

Charlotte, North Carolina 28262
Phone: 704.316.6561
charlottecommunityhealthclinic.org

DRAFT NEWS RELEASE

Intended Release Date: November 1, 2016

HEALTH PROFESSIONALS URGE ALL NORTH CAROLINA RESIDENTS TO BE

PREPARED FOR AN EARLY AND AGGRESSIVE START TO FLU SEASON
CHARLOTTE, N.C. November 1, 2016 For the fourth year in a row, North Carolina is seeing a
widespread and early flu season. Generally flu season does not peak until mid-January, but health
officials are stating that this year they are expecting to start seeing widespread illness in November.
There are many ways that one can stay healthy this year. The number one way that health officials
recommend to prevent the flu is by getting the flu shot as early as possible.
The best chance you have of avoiding the flu this season is getting the shot as soon as it becomes
available, said medical director of Charlotte Community Health Center, Ophelia Garmon-Brown, We
are already seeing patients with flu symptoms, the earlier the better.
The Mecklenburg County website has a full list of clinics and pharmacies offering flu vaccines.
Those worried about paying for flu shots can check out free or low cost clinics such as the Charlotte
Community Health Center.
Other ways to stay healthy include washing your hands with soap and water, eating healthy and
cleaning commonly shared items like phones and keyboards.

About the Charlotte Community Health Clinic: Charlotte Community Health Center (CCHC) was founded in 2000
to provide primary care, behavioral health services, and health and wellness education for pediatric and adult patients.
Through the support from community partners, health care providers, donors, and volunteers, the Charlotte Community
Health Center is able to provide affordable and accessible care for low-income, uninsured patients in Mecklenburg
Country. To learn more or donate visit the website or call 704-316-6561

A11

Thank You Letter

Charlotte Community Health Clinic

CHARLOTTE
COMMUNITY
H E A LT H
C L I N I C
A BRIDGE TO COMMUNITY HEALTH

8401 Medical Plaza Drive, Suite 300

Charlotte, North Carolina 28262
Phone: 704.316.6561
charlottecommunityhealthclinic.org

DONOR NAME
STREET ADDRESS
CITY, STATE ZIP

Dear Dedicated Donor,

Thank you for your exceptional donation to Charlotte Community Health Clinic. We are striving every
day to provide access to quality health services for those in need. Because of your support and
generosity, struggling Charlotte residents have a place to see a doctor, order medications, connect to
specialty health services, and much more. By helping your local health center, our beautiful Charlotte
community is becoming stronger and healthier.
I know community donations are the reason I am getting the excellent healthcare that Charlotte
Community Health Clinic provides. My familys health and security through all these years would not
be what it is without you.
Thank you.
-CCHC Patient S.A.
You are making a difference in the lives of Charlotte individuals. From primary care to radiology
services, together we are ever closer to bridging the healthcare gap for our Charlotte friends and
neighbors.
Thank you again for your generous support!
Sincerely,

Caroline Chambre Hammock

Executive Director, Charlotte Community Health Clinic
704.316.6561 | charlottecommunityhealthclinic.org

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Promo Video Script

EXT. HEALTH CLINIC - DAY

IN THE HEART OF CHARLOTTE, A WELL-DRESSED WOMAN SPEAKS TO
COMMUNITY MEMBERS OUTSIDE THE CHARLOTTE COMMUNITY HEALTH
CLINIC. IT IS A BEAUTIFUL SUNNY DAY.
CAROLINE CHAMBRE HAMMOCK, EXECUTIVE DIRECTOR OF CCHC, TURNS
TOWARDS CAMERA AND SMILES.
CAROLINE
Hello! My name is Caroline Chambre
Hammock and I am the Executive
Director at Charlotte Community
Health Clinic. We are here today at
the clinic to share a little about
what we do, and how you can help!
CAROLINE OPENS THE CLINIC DOOR AND WALKS IN.
INT. HEALTH CLINIC - DAY
CAROLINE STANDS BY THE CLINIC FRONT DESK AND TURNS TO THE
CAMERA.
CAROLINE
The Charlotte Community Health
Clinic strives to improve the daily
lives of local residents by
providing quality, accessible
health care to low-income and
uninsured children and adults.
CAROLINE WALKS DOWN THE HALLWAY WHERE A NURSE IS STANDING.
JANE IS DRESSED IN HER SCRUBS.
CAROLINE
Jane here is a nurse at the clinic.
She is going to tell you about the
services we offer.
CAMERA PANS FROM CAROLINE TO JANE.
JANE
Thanks Caroline! The staff here are
extremely thankful for the support
from volunteers and donors who keep
this place running day after day.
We are able to provide local
residents with primary care,
radiology and laboratory services,
specialist referrals, and much
more.
CONTINUED:

2.

(CONTINUED)
SHOW B-ROLL OF CLINIC ROOMS AND NURSES CHECKING IN PATIENTS.
CAROLINE IS SEEN WALKING DOWN THE HALLWAYS TOWARDS THE
CAMERA.
CAROLINE
In 2015, CCHC became a Federally
Qualified Health Clinic. This
support from the federal government
has been significant and has helped
continue our service to our
Medicaid patients. However, our
work is not done. A large percent
of our patients are outside
Medicaids reach and our clinic
relies heavily on community
contributions.
CAROLINE HOLDS THE DOOR FOR A PATIENT ENTERING THE CLINIC.
CAROLINE
So whether you want to volunteer or
are able to give back to the
community, we are incredibly
grateful that you have chosen
Charlotte Community Health Clinic.
Together we can bridge the gap!

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Logo

CHARLOTTE
COMMUNITY
H E A LT H
C L I N I C
A BRIDGE TO COMMUNITY HEALTH

A14