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Mohammed Alnemer
C. Douglas
English 112-58
4 February, 2016
Will Alcohol Advertising Reduce Alcohol Abuse?
With the pervious lecture of Kilbourne, Jean. "Regulating Alcohol Advertising Will
Reduce Alcohol Abuse." And Advertising Association. "Regulating Alcohol Advertising Will Not
Reduce Alcohol Abuse.", and considering their main statements, which are both about Alcohol
advertising. In the first article, the author thinks that the advertising will reduce alcohol abuse
because alcohol is the most used drug in the United states. It is also one of the heaviest products
that get advertised in the US. In the second article, the author thinks that the advertising will not
reduce alcohol abuse. Despite the proven achievement of promoting regulation and the mindful
mentality of the publicizing business, there is feedback about liquor promoting, particularly in
connection to its assumed effect on utilization and oppressive utilization. Overall, advertisement
might effect in peoples opinion. They might consume more alcohol and they might not.
In the first article, the study is well-defined that parents and teenagers, liquor promoting
and advertising significantly affect youth choices about drinking. The alcohol business promises
that they will not try to make consumers drink alcohol more then they do now. They only want
the customers who drink to change to another brand and that they need them to drink the new
brand with some restraint. Several commercials meant to be for consumers of the same brand to
make them more loyal. In addition, advertising helps the increasing of the usage. Clearly, large
customers of any item are the best clients. Since the product is considered as drug, the consumers
are mostly addicted to it. Since young people are also a big amount of alcohol consumers, in

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some ads they bring influencers who are famous to the people from this group of age. In the
article Regulating Alcohol Advertising Will Reduce Alcohol Abuse, Jean Kilbourne said
Youthful drinking is frequently characterized by high-risk heavy drinking, making youngsters a
lucrative market for alcohol producers. Underage drinkers account for 12% of all alcohol sales.
The most widely used illegal drug in America by far is beer. Junior and senior high school
students alone drink over a billion cans of beer a year, spending almost $500 million.
(Kilbourne)
In the second article, the author believes the advertisements do not effect on alcohol
consuming. Moreover, the author said advertisements are used to make their customers more
loyal to their brand. In order to stop switching brands by consumers, they do commercial. In
some cases, the effect of advertisement is to influence people to change from a brand to a brand.
Brand promoting, of the sort found in the mixed beverages market division, is an apparatus of
rivalry between brands, not a way to guarantee general increments completely utilization of an
item sort. in the article Regulating Alcohol Advertising Will Not Reduce Alcohol Abuse,
Advertising Association said There is no relationship between responsible brand advertising in
the alcoholic drinks sector and the misuse of the product itself.
. In the article Regulating Alcohol Advertising Will Reduce Alcohol Abuse, Jean
Kilbourne said There is no conclusive proof that advertising increases alcohol consumption.
(kilbourne). Therefore, as the reader thinks alcohol is a product just like any other product that
have the right to have advertisements. It will not create more heavy drinkers. In the article
Regulating Alcohol Advertising Will Not Reduce Alcohol Abuse, Advertising Association said
Restrictions on advertising will not reduce or eliminate misuse as the experience of countries in
which bans have been imposed shows. Accordingly, advertisements will not reduce alcohol

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abuse. In addition, it is either to make customers change from a brand to brand or to not make
them change the brand that they are using.

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Works Cited
Advertising Association. "Regulating Alcohol Advertising Will Not Reduce Alcohol Abuse."
Addiction. Ed. Louise I. Gerdes. San Diego: Greenhaven Press, 2004. Opposing
Viewpoints. Rpt. from "Alcohol Advertising." 2000. Opposing Viewpoints in Context.
Web. 3 Feb. 2016.
Kilbourne, Jean. "Regulating Alcohol Advertising Will Reduce Alcohol Abuse." Addiction. Ed.
Louise I. Gerdes. San Diego: Greenhaven Press, 2004. Opposing Viewpoints. Rpt. from
"Targets of Alcohol Advertising." Health 20-20. 2000. Opposing Viewpoints in Context.
Web. 3 Feb. 2016.