Evidencia 11: Resumen Five Steps to Create a Marketing plan

1 identify your business goals Before you can define what to do you have to define your
objectives, or where want to go. Once that point has been defined, it is much easier and
more effective, "map" needed to travel. After all, a marketing plan is a roadmap that shows
us the way. Use this stage to assess your goals in the face of the latest realities of the
market. Are you try to stay on the same wavelength as the market or your intentions true
innovations produce? There is nothing wrong with a position or the other, but choose one
clearly drives you in another direction. Nor forget that beyond purely business objectives
set (sales, referrals, rate of conversion, etc.), it is necessary to take into account the
people that work with you, for example: skills required today the market and how I can help
my people to acquire them quickly
2, without anesthesia, evaluates what worked for you and what does not If last year you
did a marketing plan, now is the time to identify which points were successful and which
not. It is also convenient to analyze on which guesses worked at that time. Did these
assumptions change this year? It ups the ante in the tactics that worked and put aside the
tactics, methods and processes that were losers. And you reencauza people to the areas
that are most needed. One of the most common mistakes of marketing is to determine
what you have to stop doing since we tend to concentrate on what we have to do.
3 develops the marketing mix appropriate for your business To get a greater return on
marketing investment (money, working hours, effort) you have to take the objectives you
defined in the first step, tactics or procedures that ran and that they did not run the second
step and, based on this analysis, propose your marketing mix to achieve the objectives of
the next year. Many people fear to get into that subject, because it considers that they do
not adequately reflect the reality of the future market reaction. However, are a great
starting point to try to define, with some scientific basis, the following question: how much
should you invest in each marketing tactic? Then you can go by making adjustments
based on the findings and observations of some data that you had not taken into account.
Recalls that the objective of a marketing plan is a map that we guide you on the best way
to achieve the results proposed, when we depart from the road, map us can get back on
track again on the right track.
4 define your content strategy Defines a content strategy based on the needs of your
customers at every stage of the buying cycle. (Check out the frequently asked questions,
observations or comments that leave in other sites or blogs, forums, etc. on the subject.) It
distributes that content in the channels that your customers visit frequently. From an own
blog, blogs of third parties interested in publishing your content, Facebook pages, Twitter,
etc. Once you identify the needs of your customers you'll find that try to sell the traditional
way consumes more time and money than trying to engage your target through stories
about your brand, the people who make it, usage tips, news of interest, and everything that
can make life easier for your customers. It is not to be altruistic, it's confidence-building
and provide value, what finally will please you and make your business grow. You should
structure your articles to gain visibility and traffic to your website. In other words, you have
to learn how to write for the Web

5 defines an approach to marketing that works constantly The needs of the people never
stop or holiday are taken. If not continuously produces content that will help your clients,
other will make it... The benefits of this strategy is to reach customers around the clock
without, necessarily be available round-the-clock. Another benefit is a continuous source of
referred qualified at a very low cost of acquisition.