Professional Documents
Culture Documents
harga
yang
terjangkau
tetapi
lebih
mementingkan
mindset
konsumen,
dengan
berbagai
upaya
dalam
S
A
L
E
Mature
Introduction
Preintro
duct
ion
publ
icity
;
sma
ll
amo
unts
of
adv
ertis
ing
nea
r
intro
duct
ion
Hea
vy
adve
rtisin
g
and
publi
c
relati
ons
to
build
awar
enes
s;
sale
s
prom
otion
to
indu
ce
trial;
pers
onal
sellin
g to
obtai
n
distri
butio
n
Decline
Growth
T
HeaI
vy M
adveE
rtisin
g
and
publi
c
relati
ons
to
build
bran
d
loyal
ty;
decr
easi
ng
use
of
sale
s
prom
otion
;
pers
onal
sellin
g to
main
tain
distri
butio
n
Advert
ising
slightly
decrea
sed
more
persua
sive
and
remind
er in
nature
;
increa
sed
use of
sales
promo
tion to
build
market
share;
person
al
selling
to
mainta
in
distrib
ution
Advert
ising
and
public
relatio
n
drastic
ally
decrea
sed;
sales
promo
tion
and
person
al
selling
mainta
ined at
low
level