2013-03-13 Slides CI - Post MWC 2013 Analysis - 12mar13 - V 6 - FINAL

Note: Internal Document, not to be used for customer presentations !
2013 - Mobile World Congress

Competitive Intelligence
Post-show Highlights
13 March 2013
MWC 2013 Competitive Intelligence (CI) Summary

What competitive information will be available for MWC 2013?
20 Feb: Pre-show Report & Webinar
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13 Mar: Post-show Analysis Report & Webinar
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MWC 2013: CI Post Show Analysis

Topics
11
MWC
MWC 2013:
2013: CI
CI Exec
Exec Summary
Summary Top
Top 55 takeaways
takeaways .. .. .. ..
22
What
What was
was the
the key
key positioning
positioning by
by vendor
vendor and
and how
how did
did their
their announcements
announcements supports
supports their
their vision?
vision?
33
44
1) LTE, 3G, 2G: HW, SW, Ancillary
3) Core: Virtualization, Cloud, SDN
Key
4) OSS/BSS: CEM, iSON
Key Competitor
Competitor 2) HetNet: Small Cell, Wi-Fi, SON
by
by MBB
MBB Topic:
Topic:
Services integrated by MBB topic
MWC
MWC 2013:
2013: CI
CI Resources
Resources (where
(where to
to find,
find, how
how to
to use,
use, contacts)
contacts)
!!
Supplemental
Supplemental Topics:
Topics: Media & Analysts on NSN
Competitor Sites
For internal use

Unique document identifier (ID) / Version number / Life cycle status
3
Nokia Siemens Networks 2013
Fuzeile - Key Account Management Plan
Competitive Announcements
11
MWC
MWC 2013:
2013: CI
CI Exec
Exec Summary
Summary What
What we
we expected
expected and
and what
what we
we saw?
saw?
What we expected?
LTE Centralized Scheduler (Samsung, ZTE & Huawei ?)
Cloud
Software Defined Networks (SDN)
Small Cells: multi-RAT Small Cells, new players (e.g.,
Cisco / IP Access)
SON
CEM & Big Data
!!
LTE Centralized Scheduler: Samsung won awards directly and

with KT, Huawei and ZTE followed suit
Virtualization, Carrier Cloud & SDN: big topics with heavy focus
by ///, Huawei, lots of announcements and the IP players (Cisco,
Juniper, IBM, etc) making a push towards the MBB market
Small Cells: lots of anticipated news, but other than Cisco entry
was overshadowed by Virtualization, Cloud, SDN
CEM: Huawei and Aito followed NSNs lead launching CEM on
demand offerings, Ericsson fired all of their OSS/BSS guns, but
less focus on Carriers specific CEM tools (e.g., LTE, on-demand)
Big Data: everyone talked, but primarily the IT software guys
appear ready (e.g., IBM, Oracle, etc)
See
Seespeaker
speakernotes
notes for
for commentary
commentary and
andsupplemental
supplemental at
at end
end of
of the
thepresentation
presentation for
formore
moredetail
detail
For internal use

4
What we saw at MWC 2013?
22
MWC
MWC 2013
2013 Key
Key Competitor
Competitor Positioning
Positioning
Vendor
Theme
Feedback
Focus Areas
Innovating to
Connect the World
Around Us
Booth not impressive with

big empty spaces
No mention of ALU specifically

in any of the analyst summaries
Bringing Wireless Solutions to Life

Applications Mall Wall Small Cells, Cloud services and Velocix Content Delivery Platform, highlights app impacts, revenue
opportunities
E2E LTE all-IP transformation; backhaul, wireless packet core, LTE, small cells and Wi-Fi offload
Bell Labs Innovations lightRadio, GreenTouch, DSL Phantom Mode, smart antennas and base station routers, optical
network + future
Wireless Network Wall: Bringing wireless solutions to life - end-to-end wireless network architecture along with interactive
touch screens
Driving the mobile network evolution
LTE Now Win the Race with lightRadio RAN renewal through wireless cloud elements for higher scalability, capacity,
reduced cost/bit
A New Era of Mobile Backhaul all-IP backhaul networks for HetNets capacity and end user experience
Alcatel-Lucent Wireless Packet Core- New Engine for Growth highlights LTE performance, scale & intelligence
Redefining the customer experience and enabling network monetization
Bridge Telecom and Web: The Real Value of WebRTC- live demos of IMS as a web-service: 1) Enterprise employees
productivity, 2) New Conversation Experience to accelerate time-to-market, differentiate retail apps, wholesale market entry
Optimizing network deployment and operations
Made a strong impression at

the show
Intucell acquisition new MBB
opportunities and positioning
Good entry point with Small
Cells story
Small Cells, especially Wifi
offloading is key part of the Cisco
messaging
Leader in SDN with new
announcements
Business Innovation with SP Wi-Fi

Cisco's SP Wi-Fi and Small Cells are carrier-grade solutions, spectral efficiencies, cost-effective traffic offload, platform to
monetize indoor location-based services and analytics- especially in high-density environments in Retail, Hospitality,
Sports, Entertainment, and others
Network Virtualization for the Internet of Everything
Cisco's Next Generation Mobile Internet Architecture - elastic performance for today, an unparalleled vision for tomorrow
that incorporates advanced mobile cloud techniques to fundamentally change Operators' cost model and ability to target
new markets
Monetization with Data-in-Motion
Cisco's Next Generation Mobile Internet Architecture monetize with real-time network intelligence and analytics, i.e.,
"Data in Motion", which provides the contextual relevance
Looks like ALU has ran out of

money to complete the booth
No wow factor at the show

compared to previous years
Cisco Mobile NextGeneration Internet
For internal use

5
22
Vendor
MWC
MWC 2013
2013 Key
Key Competitor
Positioning
Theme
Feedback
Focus Areas
Bringing the
Networked Society
to Life
Best free food at the show
Telecom / IT Convergence
Rethink the potential that ICT the convergence of Telecom and IT has to reshape our industry
Success through Network Performance
Rethink how to perfect the delivery of broadband services through existing and new network assets
Capitalizing on your Opportunities
boost revenue growth, focusing on customers evolving needs for services enabled by mobile broadband,
smartphone adoption and machine-to-machine communication
Delivering Superior Customer Experience
satisfy and exceed customer expectations, enhancing business strategies in line with demand for end-to-end
customer satisfaction.
Achieving Operational Excellence
maximize the utilization of IT assets to reduce OPEX and support operator business strategies in the most
efficient, agile and innovative way
Positive feedback by all the visitors,

including media and analysts
The booth is taking you

through time..following the
theme of bringing networked
society to life
Very well done with a solid Swedish
influence
No key innovation
announcements
Closed booth
No appointment, no tour, no smile!
Good feedback from Digital City
event
ITU executives and key analysts as
panel speakers
9 key press releases during MWC
Quantity is not quality!
For internal use

6
Strategies for SDN-based Future Networks

SDN- based network transformation and commercial value as well as architecture and key technologies
Sustainable MBB
Innovative MBB network architecture, continuously evolving UMTS networks and smooth evolution of LTE-A
networks
Operational Excellence by realizing Network Potential by Delivering Network Potential
CEM systems that boasts the best benefit-cost ratio, end-to-end manage services that maximises network value
and network integration and consulting service that features the best performance-price ratio
Value added Networks by Expanding Network Boundaries
The change from resource-centred operation to human-centered operation, internet-based business model that
allows real-time online trading and openness to cooperation that helps carrier to integrate and operate valueadded networks
22
MWC
MWC 2013
2013 Key
Key Competitor
Positioning
Vendor
Theme
Feedback
Focus Areas
A Smarter way
to connect
Greatest untold story of the

industry
Biggest presence at the show
with 4 booths
Samsung clearly has spent the
most amount of money with
GSMA
Samsung won 2 key awards in
the infrastructure space with
SMART LTE
Telefonica Chile PR
Unlocking Revenue Opportunities

Samsungs flexible Smart LTE networks provide twice the network capacity
Winning through Fast Deployment
Need to learn how to run a press

conference (Current Analysis)
Focus around handsets more
than infrastructure
ZTE FDD/TDD Converged
Solution wins (GTI) Innovation
Award
LTE Forum in MWC 2013, including ZTE Cloud Radio solution

ZTE has copied the Samsung SmartCell story, which requires an additional
network element RNC for LTE
Centralized scheduling improves cell edge throughput but does not improve the
average cell throughput
ZTEs green LTE network solution
LTE energy saving features in RA LTE energy efficiency roadmap
ZTE FDD/TDD Converged Solution
For internal use

7
33
MWC
MWC 2013
2013 LTE
LTE
Vendor
Key things to know
2) HetNet: Small Cell, Wi-Fi, SON
CI Commentary
Very quiet on the LTE front Radio PRs related to Small Cells
Sprint to Support Launch of IMA LTE Acceleration Lab for
Startups in Israel Equipment provided by Alu
IMA LTE Lab is significant in relation to their efforts to gain business with Sprint/Clearwire/Softbank but not
elsewhere
Got significant part of CMCC TD-LTE trial phase 2 helped by domestic vendor status with Shanghai Bell.
Has still 2 parallel LTE product lines with ex-Nortel and ex-Alu macro BTS platforms (+ ex-Lucent for CDMA)
Demonstrated CA in both FD and TD spectrum

AIR32, Antenna Integrated Radio
World's first dual mode HD voice over LTE call based on
multi-mode chipsets with China Mobile Showcasing dual
mode HD VoLTE call between TD-LTE and FDD-LTE.
AIR is competing with Flexi RFM/RRH rather than with Flexi MR AS. No beam forming or vertical sectorization.
Ericsson is underperforming in TD-LTE, Huawei #1, ZTE #2, NSN #3, Eri #5 (7,6% MS DellOro 4Q12)
AIR32 is a new 4T4R Product Variant. 2x2 MIMO on two bands or 4x4 MIMO on one band. High RF-integration allows
compact site solutions
4x4 MIMO market need mainly in NAM, Ericsson does not have 4T4R RRUs
SRC is still futuristic, no commitment to an availability date, technical details missing, falls into SON category?
NSN with 1.6Gbps TDD-LTE throughput on Flexi platform with aggregation of spectrum - Still the industry record
SRC promises network access control and coordination scheduling for GSM, UMTS, LTE FDD, LTE TDD and Wi-Fi
4-mode BBU promises higher integration on baseband frame/module level still requires weather protection,
separate power distribution and in some cases separate transmission unit Little technical details and availability
unknown
SRC promises centralized scheduling for LTE, similar to Samsung
TD-LTE Focused
Single Radio Controller (SRC)
Worlds First 4-Carrier Aggregation for LTE TDD
Four-mode BBU (GSM/UMTS/LTE FDD/LTE TDD)
Best Mobile Infrastructure - Award winner with Smart LTE

Networks
Overall Mobile Technology Award winner with Smart LTE
Networks, chosen by 13 CTOs
Demo of CA between two cells for users in cell intersection
Base Station Caching on LTE platform
ZTE Cloud Radio solution

ZTE and CSL Complete HD VoLTE Call with eSRVCC
ZTE FDD/TDD Converged Solution Wins GTI Innovation
For internal use
Award
Unique document
identifier (ID) / Version number / Life cycle status
Magic Series RRUs 58 Percent Smaller than Industry
Standard
Centralized scheduling improves cell edge throughput but does not improve the average cell throughput
NSN Smart Scheduler can Push Cell Edge Data Rates without a Centralized Element, as distributed SW algorithms
provide the best performance for managing inter-BTS interference. Similar simulation gains as for Samsung.
Unlike Huawei and ZTE, Samsung has actually deployed Smart Cell in live networks in Korea and has run trials
elsewhere
BTS Caching on LTE BTS competes directly with NSN Liquid Apps. Commercially available 3Q13?
Seems to get considerable traction with selected customers
Cloud Radio is a blatant copy of the Samsung Smart Cell LTE architecture
NSN has done WB-AMR SRVCC voice call (LTE-3G) in 28th of Dec 2012 but no eSRVCC yet.
FDD/TDD Converged Solution consists of separate FDD and TDD LTE BTSs, every vendor can deploy the same.
Magic RRUs are copies from Huawei Blade RRU and Flexi 3-sector RF Module Availability uncertain
Both Huawei and ZTE have done eSRVCC call earlier than NSN
Cloud Radio promises centralized scheduling for LTE, similar to Samsung
33
MWC
MWC 2013
2013 3G/2G
3G/2G
Vendor
Key things to know

Quiet and still struggling with multiple platforms
CI Commentary
Complete radio silence in regards to GSM, WCDMA and Single RAN topics
Alu wireless focus seems to be small cells
New AIR 32 (Antenna Integrated Radio) announced

3G RNC with Caching capabilities
Passive antenna (3G and LTE) plus transmitter and receiver HW integrated into single enclosure. Product is 4T4R
complementing previous AIR launches.
Solution competes with NSN Flexi RFM/RRH rather than with Flexi MR AS.
Ericsson is offering Intel based server blades in RNC and the software is capable of caching and API
It is no true Active Antenna as it has no beam forming of vertical sectorization
There was no GSM announcements from Ericsson
NSN: impact with Liquid Applications launch
Single Radio Controller (SRC)

Worlds First Scalable UMTS Solution with
Qualcomm
SRC is still futuristic, no commitment to an availability date, technical details missing

Fractional UMTS concept proposed by Qualcomm, and supported by Huawei, requires 3GPP standardization because L1
parameters need to be adjusted. If it ever comes to Release 12 specs, which is unlikely, it will be completed 2014 and first
devices come only 2016 => makes no sense. NSN narrowband 3.8-4.2 MHz refarming works with any existing terminals
SRC promises network access control and coordination scheduling for GSM, UMTS, LTE FDD, LTE TDD and Wi-Fi
Scalable UMTS promises UMTS services with a half bandwidth channel But no improvement in spectr eff
More than half of operators doing UMTS for GSM 900MHz re-farming are said to own less than 5 MHz bandwidth of
contiguous spectrum.
BSC6910 RNC Capacity claims are far higher than mcRNC With what kind of traffic mix, and requirements is unclear
Focus on their next gen LTE

UMTS Radio Performance Solution
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9
Complete radio silence in regards to GSM, WCDMA and Single RAN topics
Collection of standard features, functionalities and products (Signaling suppression, SON, Interference Cancellation, C-RAN
120W RRU), no real differentiators and little info on technical details and availability.
Claim of 40% spectral efficiency gain but compared to what?
The En-performance (signaling suppression) and MUD (Interference Cancellation) claimed to have been commercially
deployed
33
MWC
MWC 2013
2013 RAN
RAN Services
Services
Topic
Key things to know
Security
Services
As LTE networks proliferate, so do security risks because LTE is

an all-IP network. That is, a security breach at any Access Point
can compromise the entire network. So, security solutions will be
in increasing demand.
For NSN GS offerings, see LTE Security Reference Case, LTE Security Sales Guide, and Security for MBB in
this Professional Services Portfolio Presentation (28MB)
While not emphasized or highlighted at MWC, our competitors all market solutions. In addition, given the welldeveloped market for enterprises, it is feasible that some supplying mainly that space today along with the wellrecognized consulting firms would target CSPs as part of the Telco/IT convergence we are witnessing.
Huawei announced receipt of a worlds first TMF certification for

implementations, which Huawei extrapolate as a proof point of
their Managed Services expertise
Neither this certification nor when combined with Huaweis entire portfolio compares to NSN GS
Service Operations & Management Solution Framework based on eTOM and ITIL along with the industrys first
Service Management Capability Center (SMCC)
While certifications are a formality, GS are presently exploring where it makes sense to apply for and obtain these.
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CI Commentary
33
MWC
MWC 2013
2013 Small
Small Cell
Cell
Vendor
Key things to know
CI Commentary
No new LightRadio announcements

App was demonstrated where small cells where used in
conjunction with eMBMS to capture live video from multiple
devices, part of the location aware Apps service already launched
in 2011
No announcements around small cells products or solutions

Concerns about the LightRadio, Cube, solution deployment in volumes missing (minor metro cell deployments for
VF Portugal)
No wifi message noticed, reselling Ruckus Aps like NSN
Alu still having one significant role in the 3G femtocell market, although faces a challenging business environment. It
competes with NSN in enterprise/residential femtocell segment mainly.
Adding 3G plug-in module to Aironet wifi Acess Points family

(indoor and outdoor)
Quantum networks solution suite announced
3G plug In solution primarily intended for the enterprise segment (carriers serving enterprises)
Might have Qualcomm support for 3G/LTE small cell, not confirmed
Competing with NSN 3G Femto solution, leveraging Cisco market leadership position in WiFi.
Quantum suite includes network analytics capabilities as well as network optimization (Intucell) tied with policy
functions along with wifi location based services. Competing with our SON solution along with smart wifi.
Announced new additions to MiniLINK portfolio for small cells

Issued one conference paper evaluating the advantages of
adding LTE eFemtos for Hetnets
No new small cells product or solution announced

No new Wifi announcements
Ericsson small cells (LTE, 3G,indoor and outdoor pico/micro and wifi) will be commercially available in 2013,
including wifi integration into pico cell.
Early availability of the Ericsson products could eventually impact our business in priority countries Japan, SK and
US.
LampSite solution for small cells portfolio announced

No Wifi announcements
Lampsite already mentioned in 2012. Solution similar to existing iDBS, pico remote radio units products adding
multistandard and LTE support
Competing with NSN indoor enterprise femto solutions and distributed antenna systems
Huawei has still not compiled one consolidated small cells message, they rather offer different products (Wifi,
femtocells, pico cells, DAS) sometimes done in last minute request.
No new announcements
For internal use
11
No wifi solution
Focus is LTE indoor and outdoor pico and micro cells
Samsung has one very strong position in LTE picos (outddor and indoor) plus femtocells (CDMA)
33
MWC
MWC 2013
2013 Het
Het Net
Net Services
Services
Topic
Key things to know
Network
Quality
As a result of meeting with several European telcos at MWC,

Informa believe investment in the network is in fashion because
the operators aspire to differentiate on network quality like the
Verizon Wirelesses, Swisscoms and Telstras of the world.
For internal use

12
CI Commentary
NSN and GS are positioned well to capitalize on this opportunity with our portfolio of NPO and Service Assurance
solutions: MBB Performance Service Playbook, Services for HetNets, Capacity Optimization, Refarming Services,
Efficiently Evolved Networks, See Customer Experience Optimization & OSS Assurance & Fulfillment in
Professional Services Portfolio (28MB)
While not spot-lighted at MWC, our key competitors all tout SON technology and HetNet capability like NSN with
analysts citing no clear winners or losers presently.
33
MWC
MWC 2013
2013 Network
Network Evolution
Evolution
Virtualization
Carrier Cloud
Software Defined Neworking (SDN)
What? ability for telco network

functions to run as software on the same
COTS hardware
What? integrates wide area networks and carrier

grade network attributes to enable deployment of highly
demanding applications in the cloud.
What? new concept and protocols building on Cloud

concepts, separates control and data planes, which is
aligned with LTE
Why for MBB?
Why for MBB?
Why for MBB?
Is it truly disruptive?
Yes. Carriers understand Cloud benefits within
their own data centers & downside high margin
threat from OTT & Cloud providers.
Potentially. Vendors such as Ericsson, ALU, Cisco,
IBM, Juniper and to lesser extent Huawei have a
stake in a slow roll to protect proprietary HW and
OS/software. Moreover SDN is unproven as is IP
vendor SW in the mobile core.
Reduce CAPEX
Reduce OPEX
Simplify Operations and
Management
Reduce time to market
Yes. Carriers across the globe are
realizing they will need to evolve their
networks to lower costs, meet data
traffic and remain competitive
When for MBB?
EPC Core: now
Transport: now
RAN: 2013 early trials
Differentiation from Data Center cloud providers

(e.g., guaranteed QoS/SLAs)
Efficiency leverage geographic footprint for
transport/in-network edge caching, application
traffic shaping and management
Revenue enterprise ARPU / BYOD upside &
potentially take back end user mindshare from
device OS and app vendors
When for MBB?

EPC Core: 2013 intial trials, gaining traction in2018
Transport: 2013 starting integrated into network
switch OSs (e.g., Cisco IOS, Juniper JUNOS)
RAN: unclear, but in HetNet planning
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Mobility - Adapt to traffic and application patterns

and distributed architectures/content closer to
users
Flexibility - Programable interfaces (APIs) to the
network for management, personalization,
monetization and analytics
Cost - ! Evolution from proprietary telco/routing
HW/SW, truly bending the TCO curve down
When for MBB?

EPC Core: 2013 intial trials, volume in2018
Transport: 2013 starting integrated into network
switch OSs (e.g., Cisco IOS, Juniper JUNOS)
RAN: unclear
MWC
MWC 2013
2013
Virtualization,
Virtualization, Cloud
Cloud &
& SDN
SDN
33
Vendor
Key things to
know
No relevant announcements at MWC
2013
Booth display on Cloud PAAS
CI Commentary
Thought leadership in market research and industry dialogue on Carrier Cloud opportunities, leverage enterprise expertise and promote their
optical and can provider their own Carrier Cloudband Nodes (i.e. out-of-the-box) data center cloud automation platform) via their partnership with
HP. It can also federate with Amazon, OpenStack and other data center centric platforms
HW based scaling: implements proprietary ALU ATCA blade architecture for MME, SGSN, PCRF, Diameter Control Point, ANDSF and SGW,
PGW, GGSN and DPI run on proprietary ALU 7750 Service Router
ATCA platforms offer potential for SDN, Service Router would require Open Flow-like interface
April 2013 will make a SDN announcement via its wholly owned subsidiary Nuage
Introduced Cisco Quantum enable service providers to build a

Cisco Virtual Programmable Network.
Highlighted their ASR 5000 series
mobile core
In two sizes, the ASR 5000 series , while being proprietary, is fully virtualized across its blades allowing it to run all EPC/3G packet core
functions, DPI, Wi-Fi and other applications on their common Star OS scaling up or down based on # of blades. Having all of these functions
integrated on common blades is an opportunity for supporting Carrier Cloud and SDN, although proprietarily.
Promoted World of Many Clouds suite of 50+ applications and services that are compliant with Cisco Cloudverse for Carriers to offer to
differentiate their offerings and compete with OTT players. Examples of Cisco and partner applications offered include; telepresenece, video, UC,
security, Virtualization Experience Infrastructure (VXI), Virtual Desktop (VDI) and hosted collaboration.
Cisco Quantum is being promoted as the fusion of Cloud, Network, Access and Client devices, in reality is the SON capabilities of recently
acquired Intocell
Similar to ALU, Ericsson, Juniper and to a lesser extent Huawei Cisco has a vested interest in protecting their installed base of proprietary
hardware and Cisco OS software
SDN Cisco is very active and clearly intends to define the terms of SDN and has recently been both vocal in their desire to drive a greater
share of their revenue from MBB and SW (@20%) and willing to make acquisitions.
A updated SDN strategy and the introduction of new products (SDN Controllers) is expected in 2013 (NAM Users Conference).
SDN spin-in Insieme Networks could possibly come out of stealth mode sometime in 2H2013.
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MWC
MWC 2013
2013
Virtualization,
Cloud &
& SDN
SDN
33
Vendor
Key things to know CI Commentary

Demonstrated their Service Provider
Software Defined Network (SDN)
vision
Announced its commitment to
deliver the first commercial Service
Provider SDN application (Service
Chaining running in the SSR 8000
family of Smart Service Routers) in
4Q13
Announced partnership with
Rivermeadow for Cloud Migration
SaaS, to be offered as a service to
reduce the cost and complexity of
migrating applications to the cloud
Announced partnership with SAP for
M2M based cloud services
Demonstrated continued SDN thought leadership and stated intent to support - in their MWC ndustry talks and demo, promoting
their role in the development of their SDN vision with Carrier providers. Highlighted three ways to open new revenue
opportunities and costs savings:
Integrated network control, extending SDN control from the data center into the wide area network, all the way to the radio
access network
Orchestrated network and cloud management bringing both legacy network management and new management system
together in a unified control plane
Service exposure opening network interfaces to applications developers
Related areas of strength: OSS/BSS data and cloud centric capabilities and Akami CDN partnership to assist in the network
evolution to Carrier Cloud and SDN capabilities
Built prototype of a combined data center and network management capability based on Telcordia Service Director/OpenStack
with product launch slated for 2013
Deployment architecture includes both their proprietary Ericsson Blade System (MME, SGSN, PCRF, IMS) and Universal Service
Router (SGW, PGW, GGSN)
Given their entire core is on proprietary Ericsson HW and SW, it makes sense for them to embrace open Cloud and SDN
concepts to protect their customer base while making their own transition to COTS HW and fully virtualized SW
Similar to Cisco, Ericsson clearly intends to take an active role in defining SDN as a vehicle for network evolution. Their
strategic selling through development partnerships with Carrier customers will influence future RFX requirements
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MWC
MWC 2013
2013
Virtualization,
Cloud &
& SDN
SDN
33
Vendor
Key things to know

Launched next-generation SingleEPC solution
Frost & Sullivan Presents Huawei with 2013
PRODUCT INNOVATION AWARD IN CLOUD
INFRASTRUCTURE
Huawei, a leading global information and
communications technology (ICT) solutions provider,
today officially launched Distributed Cloud Data
Center (DC),
Launched SoftCOM ICT cloud/SDN architecture
CI Commentary
Claims Single EPC (ATCA based) supports: GPRS, UMTS, LTE-FDD, LTE-TDD, CDMA and WiFi (similar to Cisco
ASR 5000 series), 64x signaling, Multi-Service Engine for web and video acceleration integrated and LTE HD voice
Huawei has officially launched the one-stop cloud infrastructure solution FusionCube in 2012. High-performance
E9000 hardware platform and cloud software platform FusionSphere, FusionCube helps the enterprise users to
simplify as well as optimize the internal IT system.
Built own cloud automation platform (Cloud OS), including virtualization layer and end-to-end data center cloud
automation
DC, is Huaweis next generation data center architecture which is designed to address data centers needs of
enterprises and Carriers consolidating dispersed and indpendent into a single data center architecture.
SoftCOM: built on cloud computing and software-defined networking (SDN). As a core part of Huawei's pipe
strategy, SoftCOM features such core concepts as network-level cloudization, equipment-level cloudization, telecom
IT cloudization, and Internet-oriented operation. efficiency.
Unclear how existing ATCA and Universal Switching Router interact with the new SingleEPC
Huawei has followed Ericssons lead in SDN and has established its Cloud capabilities and
The move to virtualization, Cloud and SDN from enterprise IT environments to Telco networks follows their strategy
to back into the Telco network via enterprise customer base in markets where blocked due to security concerns
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MWC
MWC 2013
2013
Virtualization,
Cloud &
& SDN
SDN
33
Vendor
Key things to know CI Commentary

Demonstrated IBM SmartCloud
Aggregator
Demonstrated IBM PureSystems
Announced IBM To Make Its Cloud
Services and Software Open Sourcedbased
IBM Launches Cloud-Based Analytics
and Mobile Initiatives for Global
Ecosystem to Capture New Markets
IBM and Nokia Siemens Networks
Announce Worlds First Mobile Edge
Computing Platform
SmartCloud Aggregator allows a service provider to become a broker of cloud-based services that are provided from both inside
and outside the service provider's network. The combination of IBM's SmartCloud Aggregator with the Parallels Automation
storefront provides an end-to-end solution that simplifies selling cloud-based services and expands a portfolio with selected services
from the Parallels and IBM ecosystems
IBM PureSystems can be utilized by Carriers to:
design, build, and launch new network services using standard IT servers , storage and virtualization te
as a CSP/MSP cloud aggregation platform to combine locally hosted and 3rd party syndicated application services
Virtual Core for Mobile (VCM) is a software solution from Connectem, an IBM Business Partner, which has the potential to deliver higher
network performance during peak usage periods, where millions of customers could be accessing a mobile network via smartphones or
tablets
Cloud-Based Analytics and Mobile Initiatives for Global Ecosystem to Capture New Markets - businesses can mine data on
interactions via web, mobile, and other digital channels, including interactions referred from all major social networks
Liquid Applications - delivery of media-rich services by delivering content directly from the base station, ensuring enhanced quality
of experience and a new generation of low-latency services with device presence to be delivered to consumers, creating new
possibilities for mobile gaming, augmented reality, smarter traffic and public safety offerings, and more.
Unveiled a new private cloud offering based on the open sourced OpenStack software that significantly speeds and simplifies
managing an enterprise-grade cloud. Now, for the first time, businesses have a core set of open source-based technologies to build
enterprise-class cloud services that can be ported across hybrid cloud environments.
IBM has been seeking to expand its penetration into Carriers, but to date has had limited success in Core services
Similar to Cisco, IBM sees the move towards virtualization, Cloud and SDN as a disruptive opportunity to challenge incumbent
network providers
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MWC 2013
2013
Virtualization,
Cloud &
& SDN
SDN
33
Vendor
Key things to know
CI Commentary
Juniper Networks Showcases Secure,

Fast & Scalable SDN and LTE-Enabled
Mobile Infrastructure
Launched SDN vision and two commercial offerings of their 4 step vision for Carriers:
Step 1: Centralize network management, analytics and configuration functionality to provide a single master that configures all networking
devices:. Junos Space Services Activation Director application enables service providers to provision thousands of seamless services,
including multiprotocol label switching (MPLS) and Carrier Ethernet for mobile backhaul. The Services Activation Director, along with
other Junos Space applications, is scheduled to be available for purchase in the first half of 2013, which allows the software to transfer to
any network element with which it operates.
Step 2: Extract networking and security services from the underlying hardware by creating service virtual machines (VMs):
Juniper Networks Mobile Control Gateway (virtual MCG) is now running as a virtualized function on the JunosV App Engine, providing
signaling and control (SGSN/MME) functions to LTE, 3G and 2G radio access networks. As a virtualized network function, mobile operators
can rapidly scale up and down capacity to meet variable demand requirements. Part of Juniper Networks Mobile Packet Core solution, the
virtual MCG is co-developed with Hitachi, the first third-party to virtualize a network service on the JunosV App Engine.
Now shipping, Juniper Networks JunosV App Engine centralizes the development, provisioning and management of both Juniper Networks
and third-party applications on a common platform. This platform also enables customers to grow the compute, memory and processing
resource needed for cloud-based applications and services attached specifically to the MX Series 3D Universal Edge Router.
Step 3: Introduce a centralized controller that enables multiple network and security services to connect in series across devices within
the network. This is called "SDN Service Chaining . Availability 2014 as an enhancement via SDN controller technology acquired from
Contrail Systems
Step 4: Optimize the usage of network and security hardware to deliver high performance. Availability some time in future as
enhancements to the MX and SRX series routers.
No proven ability to deliver MBB core software, SDN is still in its infancy for MBB
Similar to ALU, Cisco, Ericsson and to a lesser extent Huawei, Juniper has a vested interest in protecting their embedded base of Hardware
and Junos OS Software
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MWC
MWC 2013
2013 CEM
CEM
Vendor
Key things to know
CI Commentary
Theme Redefining the customer experience under which

several demonstrations ranging from IMS as a web service, NFC
and carrier cloud PaaS to CDN and Motive CX tools
Launch of Smart Plan built on policy management and coming
with a smart phone app + link to CEM
Wireless Network Guardian product (flagship in CEM & traffic steering) was heavily promoted
No CEM/OSS announcements during the show
Delivering superior customer experience was one of the five

topic areas
Launch of two CEM-related services
CEO Vestberg emphasized the overall importance of OSS/BSS for Ericsson

No CEM-related product launches (but two OSS-related)
Theme Redefine CEM. Reinvent Business.

Announced first commercial reference for SmartCare Service
Quality Improvement, built on GENEX Nastar product
Launched Value Growth Solution 2.0 (DPI, policy, charging,
bandwidth management, content delivery optimization, subscriber
device application), and SmartCare IDEAL (Inter-Departmental
Experience Associated Life-Cycle) library of modular functions /
KPIs / KQIs
CEM quite visible in Huawei messaging; emphasis also on services (TMF Frameworx implementation certification
for Huawei managed services)
Value Growth Solution new features remain vague (the first version launced in May 2012)
GENEX Nastar is a mature product, why does Huawei get the first commercial SQI case only now?
Both IDEAL and VGS compete with CEM on Demand, although the latter is less flexible and does not cater all the
CEMoD Content Packs
Just prior to MWC, Huawei announced CEM partnership with Actix
Launch of Aito Customer Experience Analytics (CEA) version 6

with cloud-based analytics & ~100 pre-defined commercial and
technical indicators
Partnership with Nexus Telecom for radio insight data
Aito CEA is known for its easy-to-use GUI; the new version adds features and functionalities treading more into
competition with NSN CEMoD
Partnership with Nexus improves drill down capabilities for radio networks
Difficulties in getting tier 1 references (credibility small company)
Demonstrations of Customer Experience Systems (CES) 9,

launched prior to MWC
Launch of cloud offering, including fully virtualized CES
CES 9 is touted as the only suite to deliver real-time integration across network control, business and operational
support systems to give end customers a new level of control over their experiences.
Cloud-based Unified Communications comes with a smart phone app; competes with Alcatel-Lucent Smart Plan
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MWC
MWC 2013
2013 iSON
iSON
Vendor
Key things to know
CI Commentary
Ericsson launched SON Policy Manager for setting rules and

policies steering automatic / adaptive network behavior
Complements the SON Optimization Manager launched in MWC 2012

NSN SON algorithms in e.g. automatic neighbor relation are better in fine-tuning compared to Ericsson SON
(based on acquired Optimi)
Nevertheless, SON Optimization Manager + SON Policy Manager compete closely with NSN SON Operations
Manager
Announced the completion of the acquisition of Intucell

Intucell solutions are now part of Ciscos newly launched
Quantum mobility software suite (as Cisco Quantum RAN
Optimization Suite)
Cisco is coming strong to OSS/SON area; their Quantum suite combines SDN, policy, analytics, WAN
Orchestration and now the Intucell SON solutions
So far, the Intucell solutions do not seem to be integrated with any of the other Quantum solutions they are part
of the suite in messaging and name only
Launch of I-VIEW SON centralized SON software

Aircom also announced 158th LTE customer; they now have
130+ LTE product deployments, 75 consulting engagements and
10 handset testing cases
Similar in functionality with NSN and Ericsson centralized SON software

Closed-loop (automatic) SON is likely to be a challenge (as it is for any non-equipment vendor)
Aircom has a large customer base for potential upsell
Launch of new version of COPS SON with added automation and

COPS AIC (Automatic Intelligent Correlation) module
Celcite is another small SON player much like Intucell (and to lesser extent, Aircom)
COPS SON competes with centralized SON software from Aircom, Ericsson and NSN
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MWC
MWC 2013
2013 OSS
OSS
Vendor
Key things to know

Launch of two OSS products, mobile order management solution
& Plan to Provision for Mobile
CI Commentary
Mobile order management builds on ConceptWave with key use case in enterprise self service
Plan to Provision is not fully automated but has manual steps
Plan to Provision uses Granite Inventory & Network Engineer, and competes with NSN Operations on Demand
Insert
JDSU announced Small Cell Assurance Solution, which includes

their CEM tool PacketPortal with various new probes
Shortly after the show, JDSU also announced the acquisition of
Arieso, a geo-location / optimization / SON vendor
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21
JDSU estimates that RAN optimization / SON market is growing to $1 billion by 2015; it wants a piece of SON pie,
as well as part in the small cell deployment and monitoring markets
JDSU has more difficult time in SON as it cannot link it to any RAN / Wi-Fi equipment however, this way it may
better retain Ariesos vendor neutrality
JDSU has been a Traffica competitor since it acquired the probe business from Agilent in 2010; now it competes
also in iSON
Arieso is one of NSNs key tool suppliers for NPO services. While Arieso have stated that the acquisition will have
no impact on NSN, this question is being studied presently. In one scenario, JDSU may possess the capabilities to
compete with NSN.
MWC 2013 Competitive Intelligence (CI) Summary

What competitive information will be available for MWC 2013?
20 Feb: Pre-show Report & Webinar
25-28 Feb: Live Responses: MWC 2013 Competitive Blog
13 Mar: Post-show Analysis Report & Webinar
MCA Portfolio
CI contacts
You had a role - Thank you!!

In-depth analysis on our competitors at:
We appreciated your help sending in feedback to the MWC 2013 CI live blog.
And, we welcome your ongoing support passing along insights when you come across Content Store
them.
Competitive Portal
For internal use

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Questions and Answers
For internal use

23
!!
MWC
MWC 2013
2013
Supplemental
Supplemental
Media & Analysts on NSN
Demos
CI & Competitor Site Guides
MWC 2013
Supplemental
For internal use

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!!
MWC
MWC 2013
2013
Supplemental
Supplemental
Direct contact with over 100 influencers
Demos
651
@Press & Analyst Update

55 journalists
68 financial & industry analysts
1866
Breaking News: Liquid Applications & Eva

Elmstedt
80 hours w/ analysts
52 industry analysts
48 analyst briefings
39 expert media interviews
33 analyst booth tours
17 CEO & EB media interviews
12 media booth tours
For internal use
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122,151
657
!!
MWC
MWC 2013
2013
Supplemental
Supplemental
Competitor Sites
Notable media coverage

News flow and press engagement result in strong media coverage
European
Communications
SK to test NSNs Liquid Apps

NSN revolutionizes the mobile base station
Nokia Siemens aims for No. 2 slot in the U.S. market
NSN IBM push intelligence to the edge
NSN announces new E-Plus and Orange 4G LTE wins
NSN sees few survivors in network industry shakeup
Bharti to launch voice services to LTE customers via GSM
Siemens accelerates Nokia joint venture exit
Note: Huawei & ZTE coverage includes extensive reporting on devices, NSN likely
strongly outperformed on infra-related coverage
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!!
MWC
MWC 2013
2013
Supplemental
Supplemental
Competitor Sites
Notable analyst coverage

NSNs story was better articulated than most.
-Sylvain Fabre, Gartner
NSN is the first of the large Tier 1 vendors to have embraced the edge computing propositionThe collaboration of
NSN and IBM is a perfect example of Telco IT convergence.
This announcement, in my own view, stands out amongst all the other network vendor announcements at MWC 2013.
That's because it combines the radical concept of edge networking with Big Data analytics and application enablement three areas which are bound to be on the lips of every network vendor and mobile service provider going forward.
Aditya Kaul, ABI Research, NSN and IBM Bring Together Intelligent Edge Networks, App Enablement, and Big
Data Analytics, 2/28/2013
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!!
MWC
MWC 2013
2013
Supplemental
Supplemental
Competitor Sites
Alcatel-Lucent
Alcatel-Lucent grand theme in MWC is "Connecting the world around us", and to this end, ALU will be
showing how incremental network improvements can better connect subscribers driving increased revenue.
Alcatel-Lucents end-to-end wireless portfolio represents an opportunity for service providers to costeffectively and incrementally expand coverage and capacity where and when they need it, opening up new
revenue opportunities as well as improving the efficiency of their macro network
Discover:
Bringing Wireless Solutions to Life, Driving the Mobile Network Evolution, Optimizing Network Deployment
and Operations, Redefining the Customer Experience and Enabling Network Monetization
Ericsson
Ericssons theme in MWC is an evolution around Bringing the networked society to life, building on its
messaging from previous years. Bringing to life Ericsson's technologies and services, which allow unlocking
of new business opportunities.
Ericssons key topic:
Telecom/IT convergence , Success Through Network Performance , Capitalizing on your opportunities,
Delivering superior customer experience & Achieving operational excellence
Huawei
Make it possible -- Embracing the Connected World
Huawei key areas:
Huawei SoftCOM: Reshaping the Future of Network Architecture
Huawei Eyes the Future of Mobile Network Innovation
Huawei SmartCare: Redefine CEM, Reinvent Business
LTEHaul, Bridging the Backhaul Gap
Huawei Digital Open Cloud, The Path to Telco IT Transformation Success
For internal use
Huawei
Unique document identifier (ID) / Version number / Life
cycle status E-band Introduction
28
!!
MWC
MWC 2013
2013
Supplemental
Supplemental
Competitor Sites
Cisco
Ciscos theme Cisco Mobile Next-Generation Internet demonstrated how service providers can monetize
their mobile networks, while delivering an enhanced subscriber experience to meet the challenges of rapid
growth in mobile data while profiting from new services and business models.
Key focus areas:
Business Innovation with SP Wi-Fi, Network Virtualization for the Internet of Everything (IoE), Monetization
with Data-in-Motion
Demonstrations:
SP Converged Mobility Services for Enterprises, Cisco's Broadhop NextGen Policy Control, Cisco Videoscape
Unity, Cisco Unified Radio Access Network (RAN) Backhaul, Cisco's Evolved Packet Core (EPC), Cisco's
Service Provider Wi-Fi Solution
Samsung
There are no new press releases since October 2012 and very limited MWC 2013
information on their website
Clearly do not need to do any marketing!!!
The overall theme is A Smarter way to connect, with key focus on Samsungs flexible
Smart LTE networks provide twice the network capacity
Offerings:
LTE, Multi-standard, WCDMA, GSM, CDMA, WiMAX, Core Network
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MWC
MWC 2013
2013
Supplemental
Supplemental
!!
Press Release
CI Commentary
Alcatel-Lucent and China Mobile accelerate deployment of 4G TDLTE across China with the introduction of lightRadio Metro Radio
Impact Med - What ALu is installing is their LightRadio Metro Radio. It is an RRU
18 Feb
ZyXEL joins Alcatel-Lucents small cell software licensing program to extend

availability of high-quality mobile broadband connections in homes
Impact: Low - but a proof point for their Wi-Fi partner program and Femto/lightRadio small
cell program consumer value proposition for Operators
14 Feb
Alcatel-Lucent lets service providers change the way their

customers discover, purchase and manage mobile broadband data
Impact :Med - combinational offer tying CEM, BSS with application similar to the NSN
Facebook app
30 Jan
Sprint to Support Launch of IMA LTE Acceleration Lab for Startups in Israel
Impact : Low - significant in relation to their efforts to gain business with

Sprint/Clearwire/Softbank, but not indicative of direct traction with their future RAN business
Date
25 Feb
the LTE lab will add significant momentum to the Israeli-based ecosystem of startups and
developers. The equipment will be provided by Alcatel-Lucent,
with integrated antenna based on their LightRadio Cube technology. They have
announced TD LTE support for the Cube almost 2 years ago. Relevant tentative to
make the Cube based products materialize.
16 Jan
Reliance Communications and Alcatel-Lucent enter long term billion dollar

contract to further improve network performance and customer experience
to offer Next Generation telecom solutions across multiple devices and
platforms
Impact : Low - while the Reliance deal is contains MBB elements (RAN, Core, OSS),
overall it is not in one of our focus markets, likely low margin and in light of their current
financial condition potentially detrimental.
13 Nov
lightRadio off and running as horse race stops the nation Telstra has looked at
Impact: Med - Another carrier trial which signals carrier mindshare, but as yet no meaningful
commercial launch. HSPA & Wi-Fi only.
new ways to add capacity for major events and this year worked with Alcatel-Lucent to trial 3G
lightRadio W-CDMA Metro Cell small cells
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Competitor Sites
!!
MWC
MWC 2013
2013
Supplemental
Supplemental
Date
Press Release
CI Commentary
Cisco Opens Up New Business Opportunities for Service

Providers with Major Mobile Internet Innovations
Impact: High
19 Feb
Cisco Quantum Network Solution Software

Abstraction Suite: real-time network abstraction layer for network data
collection, aggregation and orchestration to augment available information in all
network decision processes.
Policy Suite: next-generation policy management solution that enables service
providers to scale, control, monetize and personalize any service on any type of
network through a flexible, interactive architecture that supports applicationcentric policy capabilities.
Analytics Suite: business and network analytics capabilities that enable both
historical and real-time predictive policy decisions. It includes dashboards for
data visualization and programmable interfaces to create system alerts in
conjunction with policy.
Cisco Quantum Wide Area Network (WAN) Orchestration Suite: provides
network management tools to simplify capacity and traffic management,
increase network efficiency, and reduce operational costs for service providers,
particularly in IP/MPLS (Internet Protocol/Multiprotocol Label Switching)
environments.
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Competitor Sites
Cisco is seeking to aggressively pursue expanding their business with

wireless operators
As a leader in SDN, their new architecture they will be promoting will no

doubt advance SDN concepts
From a policy standpoint, they have a strong packet core base via their
Starent acquisition, but have not been known for having comparable
robustness in DPI and Policy as traditional network vendors or focused
start-ups
Their approach is from an IP & Enterprise perspective so their ability to

immediately address MBB carriers is suspect, in particular in terms or their
analytics.
With the acquisition of Intucell, they will make a push to integrated and
extend into the SON arena with wireless operators
Analyst Comments
!!
Date
Press Release
CI Commentary
19 Feb
Intelligent Access
Impact: High - directly competitive to our small offering, but still primarily indoor
focused but positioning for Operator small cell plans. Endorsements by Softbank,
Vodafone Netherlands, Telcom South Africa, WiLine Networks. Also, the following
analyst quotes:
Cisco is transforming small cells into a platform for business and

service innovation, with new small-cell licensed radio technology.
Ciscos market leadership in the small-cell market sets the stage for
success in the licensed radio market. Innovations include:
Cisco 3G Small Cell Module for Cisco Aironet Access Points is WiFi compatible and integrates licensed and unlicensed small cells with a
plug-in 3G radio for ease of deployment.
Cisco 3G Small Cell expands Ciscos proven solution for enterprises with
an unsurpassed channel to market for premises-based deployments.
Cisco ASR 901S is designed to enable wide-scale deployment of outdoor
small cells by extending carrier-class small-cell routing to the outdoor
installation pole to break the backhaul bottleneck.
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Demos
MWC
MWC 2013
2013
Supplemental
Supplemental
Peter Jarich, vice president of consumer and infrastructure, Current Analysis

Weve moved past the stage where small cells can be either licensed or
unlicensed; operators need both sets of technologies. At the same time,
weve moved past the stage where architecture (small cell versus macro cell)
trumps the need for service intelligence backed by a solid focus on software.
Cisco has proved that it understands these dynamics.
Gabriel Brown, senior analyst, Heavy Reading
Software tools that automate the process of abstracting and analyzing
performance and service quality information are critical to operators that
want to make real-time, and near real-time, decisions on network
optimization and service delivery. The software layer is emerging as decisive
to the operators ability to both scale and monetize the network.
!!
MWC
MWC 2013
2013
Supplemental
Supplemental
Announcement:
Key Points:
Intelligence view:
Feb 13th: Ericsson mobile order management solution slashes

service launch time
http://www.ericsson.com/news/1677747?idx=20
Ericsson has announced the launch of mobile order management solution based on
the acquired ConceptWave portfolio The key use case is for operators to offer a selfservice portal for enterprises for ordering and delivering employee smartphones and
tablets, as well as applications and services that run on them. The new solution is preintegrated with Ericsson Multi Activation, which coordinates infrastructure activation
requests.
A second product launch is SON Policy Manager, designed for setting rules and
policies that steer automatic network behavior. In particular, SON Policy Manager
helps to harmonize and coordinate the behavior of SON features across the full
network scope, adds dynamic policies adapting the network to real world changes,
simplifies configuration, and allows tracing of changes. Ericsson particularly
emphasizes the adaptivity of SON Policy Manager; SON functions can dynamically
adapt to e.g. severe weather events, scheduled events such as sports competitions,
and also unexpected events like power failures or traffic congestion.
The third new product is Plan to Provision for Mobile for automating service
provisioning process; it provides an operational environment that harmonizes the
design and configuration of cell sites, radio parameters, and backhaul transmission.
However, according to Ericsson, these tasks are complex and require direct
intervention of specialists - therefore, full automation is not suitable. Plan-to-Provision
thus provides a set of tools for coordinating and balancing manual and mechanized
processes. For example, inventory assignment when adding new capacity or
rearranging network facilities is automatized. Ericsson emphasizes here the
importance of centralized inventory repository (like they have with Granite).
- NSN does not have an in-house order management

solution; we partner with Comptel to fill the gaps in
service fulfillment.
- Combined with the Ericsson SON Optimization
Manager (launched in MWC a year ago), the SON
centralized software offered by Ericsson sounds eerily
similar to what NSN is also proposing in SON
Operations Manager. The SON Policy Manager will be
available "later this year".
- A key component for Plan-to-Provision is the former
Telcordia Network Engineer product with its GIS view
of network resources.
- Plan to Provision seems a clear competitor for NSN's
Operations on Demand.
Feb 13th: Ericsson adds SON Policy Manager to address

increasing network complexity
http://www.ericsson.com/news/1679097
Feb 13th: Ericsson launches Plan-to-Provision for Mobile
within OSS
http://www.ericsson.com/news/1679084
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MWC
MWC 2013
2013
Supplemental
Supplemental
Announcement:
Key Points:
Intelligence view:
Feb. 27th
Ericsson demonstrates Service P
rovider SDN vision at Mobile Wo
rld Congress
This is not really new, as they already mentioned SDN

architecture as a vision at BBWF in 2012.
SDN is the virtualization of network infrastructure via
an abstracted control plane allowing management of
the entire network and even adjacent networks together
with the exposure of telco network APIs
As part of the announcement Ericsson also mentioned
its commitment to deliver the first commercial Service
Provider SDN application in the fourth quarter of 2013.
That initial application will be Service Chaining, which
means that not every packet has to go through every
node all the time, running in the SSR 8000 family of
Smart Service Routers.
This is future story, more one vision following one industry trend called SDN.
SDN is still in the process of development within the ONF (Open Networking Foundation) with plans to
be recognized as an open standard in networking. As such, it is still approximately 5 years away from
commercialization in carrier networks.
Although Ericsson mentions that they are demoing SDN, the demo aspect should be more around some
cloud application running over the SSR 8000 platform.
SSR 8000 is still a proprietary platform from Ericsson and most probably the announced support of
Openstack will also be a proprietary one.
The PR deals with the announcement of Ericsson

supporting CMCC in one demo showcasing one dual
mode HD VoLTE call between TD-LTE and FDD-LTE.
TD-LTE is lagging behind FD-LTE on VOLTE support.

All the current handsets have CSFB. Theres no commercial chipset yet available.
SK Telecom and LG U+ have launched HD-voice in early-2012 ; and NSN is supplier to both operators
on radio.
We can say we have commercial operators running HD VoLTE over NSN infrastructure for at least for 6
months.
ZTE seem to have the earliest availability with their WiseFone 7510 terminal chipset which is quoted as
Q1 2013. However, they obviously havent got a lead customer for terminals yet as all their 2013 terminal
launches are CSFB.
Qualcomm say coming soon for TD-LTE but I haven't seen any timelines.
From NSN core point of view we have done HD VoLTE call with Renesas test terminals and NSN TAS
connected to E/// IMS and NSN LTE radio in TMN Portugal commercial LTE network a couple of months
ago.
Also our internal lab demo for SRVCC in December used HD voice over LTE and HD voice over 3G.
Nobody exactly knows, when CMCC launches TD-LTE commercially even less whether they would
launch VoLTE over TD-LTE.
However it is MWC-time, so everybody looks for his firsts
Feb. 26th
Ericsson and China Mobile make
the world's first dual mode HD
voice over LTE call based on mu
lti-mode chipsets
The demo is executed using ST-Ericsson Thor LTE

modem and Renesas Mobile' quad-mode chipsets
along with converged network from Ericsson for LTE
FDD/TDD
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Competitor Sites
All in all it's a pure HW and SW Ericsson play.

Nokia Siemens Networks has led the industry in delivering a new approach to networking with Liquid
Net. Given the developmental state of SDN, we have not taken an official position on adoption of the
technology. However, it is important to note that across Liquid Radio, Liquid Core and Liquid Transport
we are already developing our solutions in line with the direction and potential of SDN, should it become
viable.
!!
MWC
MWC 2013
2013
Supplemental
Supplemental
Announcement:
Key Points:
Intelligence view:
Feb. 21st
Orange, Ericsson and Qualcomm hav
e successfully completed the worl
d's first live demonstration of s
upplemental downlink technology o
n L-band frequencies
The trial system combines L-band frequencies Lband (1452-1492 MHz), in the downlink mode with
traditional 2.1 GHz frequencies owned by Orange to
boost downlink capacity. The trial network uses radio
base stations supplied by Ericsson and devices
equipped with Qualcomm chipsets.
The trial will be shown at the Ericsson Experience
stand 2D140, Hall 2 multipurpose room NO.111
This e/// DB-DC-HSDPA just like in our demo, but there is one important difference.
Our DB-DC-HSDPA is using a band combination standardized in Rel-9 and based on bands
standardized and taken in use years ago for 3G. So this feature can be deployed on top of existing
networks as is, or while refarming 900 MHz spectrum from GSM to 3G. This is the focus of this demo.
QC/Ericsson are using one standard band and another band not standardized (yet) for HSDPA use. So
focus of the demo is more in showing that the unpaired band (downlink only) can be used in a DB-DCHSDPA configuration. But as of today it is a proprietary (non-standard) solution.
Feb. 20th
Software-defined networking: the s
ervice provider perspective
An architecture based on software-defined

networking (SDN) techniques gives operators greater
freedom to balance operational and business
parameters, such as network resilience, service
performance and QoE against opex and capex.
With its beginnings in data-center technology,
software-defined networking (SDN) technology has
developed to the point where it can offer significant
opportunities to service providers.
SDN is the industry buzzword.

Ericsson already announced plans for SDN last years, however they see it more like a technology vision
for the future development of IP based mobile networks
SDN decouples the system that makes decisions about where traffic is sent (the control plane) from the
underlying system that forwards traffic to the selected destination (the data plane). The claim is that this
technology simplifies networking and enables new applications, such as network virtualization in which
the control plane is separated from the data plane and implemented in a software application.
This architecture allows network administrators to have programmable central control of network traffic
without requiring physical access to the network's hardware devices.
Feb. 18th
New MINI-LINK products launched f
or small cells
New additions to MINI-LINK portfolio include several

IP-based backhaul products catering for mobilebroadband growth
MINI-LINK performance proven for non-line-of-sight
usage
Ericsson is launching MINI-LINK products for small
cells, including the MINI-LINK 3060 that was shown
as a concept at the 2012 Mobile World Congress.
Moderate to Low impact to NSN

Another variant of the Micro Wave products for small cells already announced in 2012 MWC for data off
load in urban areas mainly.
Feb.18th :
New applications out on Ericsson Sma
rt Services Routers
Ericsson Service-Aware Support Node (SASN) and

Ericsson Wi-Fi Gateway to be added to Ericsson's
multi-application SSR 8000 family platform as
additional applications and services
Moderate impact to NSN

The focus on IP transport is strengthened with the addition of new services, including traffic steering for
Wifi into the SSR8000 family.
Carrier Wifi message is focused with the announcement of one industrys first traffic steering offer.
Traffic steering is part fo the NSN Smart Wifi package being completely competitive to Ericsson offer.
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MWC 2013
2013
Supplemental
Supplemental
!!
Competitor Sites
Announcement:
Key Points:
Intelligence view:
Feb.14th
The Gain of Targeted Introduction of Femtocells
into a LTE Macro Network
Conference paper evaluating the advantages of

adding LTE eFemtos for Hetnets
A card change in Ericssons messages, as they address femtocell positively

targeting LTE coverage.
Feb. 13th
AIR 32 launched to boost mobile broadband coverage and c
apacity
AIR (Antenna Integrated Radio) enables the smooth

and cost-efficient introduction of LTE and HSPA
without the need to add additional antennas or
remote radio units to sites.
According to Ericsson the AIR 32 enables up to 70
percent higher throughput and up to 25 percent
increased indoor coverage in comparison to existing
AIRs
AIR 32 allows multiple active frequencies in a single
unit, enabling a 50-percent reduction of radio
equipment
AIR is a passive antenna plus Rx and Tx hardware units integrated into single
enclosure
AIR is built and shipped by Kathrein but sold exclusively by Eri.
Previous models of AIR has been 2T2R (AIR-11) and 2T4R (AIR-21).
AIR32 is 4T4R and has an xx-pol (dual cross-polarized) passive antenna plus 4
transceivers cards with one transmitter and one receiver each
AIR32 can be configured in many different ways, most advanced ones are
-2x2 MIMO on two independent bands. Each band can have either
WCDMA or LTE
-4x4 MIMO on a single band. WCDMA or LTE can be applied
Market need for 4x4 MIMO is currently primarily in NAM where NSN already ships
4T4R RRU.
Market need for dual-band in single unit is currently uncertain.
Feb. 13th
Ericsson Cloud System: a comprehensive solution

for the distribution and orchestration of cloud
capabilities horizontally across the network, enabling
new vertical exposure opportunities. Builds on
industry-leading concepts of Network-enabled Cloud
and Service Provider SDN
With this approach Ericsson promotes their proprietary HW platforms (EBS, SSR)
as part of their overall cloud platform.
It is a pure Ericsson play including proprietary HW and probably Ericsson
OpenStack variant..
Ericsson defines the cloud evolution
For internal use

36
!!
MWC
MWC 2013
2013
Supplemental
Supplemental
Competitor Sites
Announcement:
Key Points:
Intelligence view:
Feb 27th: Huawei Releases the SDN-based Mobile

Backhaul Solution- LTEHaul
http://www.huawei.com/en/about-huawei/newsroom/pr
ess-release/hw-204862-mwc.htm
Huawei today released the LTEHaul solution. This SDN-based mobile backhaul solution provides end-toend support for the planning, construction, maintenance, and optimization of mobile backhaul networks.
- SDN is industry buzzword but it is still very much a future concept.

- ATN 9xx router family (ATN 905, ATN 905B, ATN 910 and ATN 950)
were announced already in MWC last year
- What they call mini routers are 1 or 2 U size units installed inside
outdoor cabinet.
-In point to point MW links alignment it is necessary to have line of
sight, doing the alignment remotely is very difficult.
- Flexi Zone Micro (planned in RL50Z) NSN will have a Integrated
GPON/EPON ONT SFP. In WCDMA, also it is planned to be
included in Flexi Multiradio 10 after RU50 and Flexi Lite in RU40
The LTEHaul solution stretches the traditional backhaul network upwards to achieve end-to-end fast
service provisioning, protection switching, and fault locating from eNodeBs to evolved packet cores
(EPCs).
By addressing the large bandwidth and seamless quality service requirements of new LTE/LTE-Aoriented technologies such as eMBMS, COMP, and eICIC, the Huawei LTEHaul solution provides users
with site-free and virtual service access. Meanwhile, the fronthaul, backhaul, and core are unified in the
network structure, thereby overcoming the bottleneck of traditional GSM/UMTS network structure and
bandwidth. By leveraging the SDN technology, the network service bearing and control are separated,
and far-end massive cell site gateways (CSGs) and small cell site gateways (SCSGs) can be managed
on aggregation site gateways (ASGs).
Huawei demonstrated several new LTE products of the LTEHaul solution, including the zero footprint
small-cell mini router ATN 905 (available in both indoor and outdoor ), antenna alignment mini microwave
devices, mini PON, and an aggregation router.
For internal use

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!!
MWC
MWC 2013
2013
Supplemental
Supplemental
Competitor Sites
Announcement:
Key Points:
Intelligence view:
Feb 27th: Huawei Unveils Innovative LampSite Solution for Deep Indoor
Coverage at MWC2013
http://www.huawei.com/en/about-huawei/newsroom/press-release/hw-20486
3-mwc.htm
Huawei today unveiled its new LampSite indoor coverage solution at the 2013
Mobile World Congress. Using TD-LTE technology, the solution is easy to deploy,
provides high capacity, and supports O&M visibility as well as multiple bands and
modes to realize ubiquitous mobile connectivity.
- Old concept introduced by Huawei already in MWC 2007 as

iDBS for HSPA
http://market.huawei.com/hwgg/3gsm2007/ip/3g8.html
-Even the names of the network elements in the new concept are
the same as in 2007.
-This time branded as LampSite but the title is slightly misleading
as this is primarily an indoor concept.
-Mainly competes with DAS, eFemtos connected to FGW , Picos
connected to PGW and eFAP connected to FZController
LampSite includes a comprehensive set of BBU, RemoteHUB(rHUB) and

PicoRRU(pRRU) products along with accompanying transmission solutions. The
compact pRRU supports multiple bands and modes and can simultaneously
support LTE TDD, LTE FDD, UMTS and GSM.
Feb 27th: Huawei Releases Next Generation SingleDAS Indoor Coverage

Solution at 2013 Mobile World Congress
0-mwc.htm
Huawei today released the next generation of its SingleDAS (Distributed Antenna
System) indoor coverage solution. SingleDAS is suitable for multiple operator and
multiple vendor deployments to help rapidly deploy indoor networks.
SingleDAS providies one set of equipment that supports full bandwidth and high
output power for multi-operator and multi-vendor access. Solution provides site
sharing and can receive signals from existing outdoor sites, eliminating the need to
build additional equipment rooms while making network deployment faster.
Site repeater reliability is effectively doubled to ensure long-term network stability,
and signal noise is reduced by 50% to enhance cell edge throughput. 2T2R MIMO
support enhances network capacity and capacity expansion is made possible with
software upgrades alone. SingleDAS also supports multiple network modes,
helping realize LTE refarming, utilizing existing operator assets.
For internal use

38
-PR offers little technical details but it seems to be a repeater

system, which have been around for ages.
- Based on the PR no evidence of next generation technology is
being introduced here.
!!
MWC
MWC 2013
2013
Supplemental
Supplemental
Competitor Sites
Announcement:
Key Points:
Intelligence view:
Feb 26th: Huawei AAU Solution Enhances Network Capacity by 85 percent

5-mwc.htm
Huawei's AAU solution supports two different frequency bands using only one radio
unit with an integrated antenna; two times more integration than industry-standard
AAU solutions.
-Huawei is seen as a technology follower rather than a leader in

Active Antennas.
-Huawei has several development projects in parallel :
-Integrated Antenna System (IAS) - Antenna and Radios in a single
physical unit, follows Eri AIR
-Target is to reduce cabling and number of boxes in the mast.
-Active Antenna System (AAS) - PAs directly behind radiating
elements, follows NSN Active Antenna.
With Huawei AAU, operators can evolve their networks to HSPA, LTE and LTE-A
without adding new radio units or antennas; the number of required modules for
site construction is decreased by 75%.
Huawei's AAU RF module product is the only AAU product in the industry to
support 44 MIMO and beam forming to effectively enhance capacity by 85%. A
single AAU module supports 1 Gb/s throughput
Feb 26th: Innovative SRC Solution Helps Operators Achieve Multi-Network

Synergy, Enhance Network Efficiency by 40%
8-mwc.htm
Huawei's SRC solution realizes the centralized coordination of network resources

for multi-band, multi-RAT. Huawei's high-capacity, multi-RAT controller platform
unifies network access control and coordination scheduling for GSM, UMTS, LTE
FDD, LTE TDD and Wi-Fi .
SRC currently supports a maximum data traffic capacity of 120 Gb/s, which is
three times the industry average, and supports evolution to TeraSite levels of data
traffic when effective smart device penetration reaches 100%.
64 million busy hour call attempts (BHCA), more than five times the industry
average, claimed industry's most integrated controller.
SRC multi-band, multi-cell and multi-layer networks claimed enhancing overall
network efficiency by 40%.
SRC enables centralized LTE network cell management, reducing interference and
enhancing cell-edge user throughput by 200% via scheduling of resources between
cells.
For internal use

39
- Biggest news is the inclusion of centralized LTE scheduling in the

controller. Like ZTE Hua copies Samsung . Huaweis ICIC has not
been competitive against NSN Smart Scheduler
-Centralized scheduling improves cell edge throughput but does not
improve the average cell throughput
-NSN Smart Scheduler can Push Cell Edge Data Rates without
Centralized Element,as distributed SW algorithms provide the best
performance for managing inter-BTS interference
- NSN mcRNC has been delivered since mid 2012 and is fieldproven by many customers. It is a revolutionary product with many
innovative functionalities such as flexible resource management,
high RRC connected mode subs and good control plane capacity for
smartphone rich networks and it has the best in class capacity per
volume
!!
MWC
MWC 2013
2013
Supplemental
Supplemental
Competitor Sites
Announcement:
Key Points:
Intelligence view:
Feb 26th: Huawei EasyRET: the Industry's First Plug and Play RET Antenna
Solution
6-mwc.htm
Huawei's EasyRET antenna solution integrates multiple band antennas and

traditional RET components, reducing connectors. Electrical tilt components and
the antenna are strictly matched and all related configuration data is preloaded and
calibrated before any EasyRET antenna.
-Kathrein is introducing a similar solution in MWC called FlexRET,

replaceable RET unit designed for multiband antennas. Only one
RET motor unit controlling all downtilts of the antenna. Antennas are
pre-installed just as Huaweis.
After an EasyRET antenna is powered on, use of electronic tags allow the antenna
to automatically report the RCU bar code to the O&M Center where it is
automatically saved and matched to the EasyRET antenna port and freq band. If a
freq band needs to be adjusted, an RCU bar code can now be queried directly from
the OMC, reducing manual recording of RCU bar codes and preventing adjustment
errors caused by incorrect RCU bar codes.
Rigorous testing has shown Huawei's EasyRET RCU self-lock torque and gearbox
ensures vibration will not change antenna downtilt, reducing chances of change
due to antenna signal handoff.
For internal use

40
!!
MWC
MWC 2013
2013
Supplemental
Supplemental
Competitor Sites
Announcement:
Key Points:
Intelligence view:
Feb 25th: Ubiquitous Mobile Broadband- Huawei Makes It Possible

6-mwc2013.htm
Huawei is the first to launch a four-mode BBU (GSM/UMTS/LTE FDD/LTE TDD)

that enables flexible software-defined configuration.
-Huaweis BBU has been able to support only 2 RATs at the same
time. Third RAT has required a second BBU frame .The baseband
cards have been RAT specific and not SW defined. Huaweis BBU
requires separate power distribution unit, in many cases additional
transmission unit and weather protection (Cabinet) in OD sites.
Brand new Blade Remote Radio Unit (RRU): Huawei's Blade RRU supports
different modes, frequency bands, and channels. Many leading operators in
Europe, Asia, China, and other countries and regions have successfully used the
Blade RRUs for commercial purposes.
High-performance AAU: The AAU is being tested by Vodafone UK, Deutsche
Telekom, and other leading operators, and its ability to enhance performance by
50% is highly recognized by the operators. At this MWC, Huawei will demonstrate
AAU beamforming together with Vodafone UK.
-Huawei is seen as a technology follower rather than a leader in

Active Antennas. IAS-track follows Eri AIR solution and AAS-track
follows NSN MR AS solution
AtomCell solution: This solution has been put into successful commercial use in
more than 50 countries. Supports power over Ethernet (POE) multiple frequency
bands and modes to offer Wi-Fi. It has been commercialized by Softbank.
-AtomCell announcement is confusing. Huawei has before stated

availability in end 2013. Refers to 50 commercial use countries and
then Softbank. Come again, what is the truth?
LTEHaul solution: This solution introduces a new bearer network architecture that
allows evolutions towards LTE.
-More information on SofMobile concept revealed. Unified

scheduling resembles ZTE Cloud Radio /Samsung SmartCell (See
comments on ZTE CloudRadio) and a promise of transforming MBB
Networks to SDN, which is still very much a future vision.
E-Band: This microwave transmission product has an ultra-slim appearance of

1.5cm that is attributed to compact design integrating the antenna, indoor unit
(IDU), and outdoor unit (ODU).
SoftMobile makes full use of cloud computing technologies. Additionally,
SoftMobile incorporates the core concepts of "unified scheduling and virtualization
of resource pools" and "on-demand service" into MBB network architectures,
network topology architectures, and business architectures. In this way, SoftMobile
can transform MBB networks into open software-defined networks. The SoftMobileenabled transformations will help operators build profitable MBB pipes with
enhanced elasticity, intelligence, scalability, and automation capabilities that
address the ICT convergence.
For internal use

41
-Huawei continues to ship much bigger conventional RRHs in

parallell to Blade RRU - Overheating issues?
!!
MWC
MWC 2013
2013
Supplemental
Supplemental
Competitor Sites
Announcement:
Key Points:
Intelligence view:
Feb 25th: Huawei Unveils SoftMobile Solution for On-Demand and

Orchestrated Mobile Broadband Networks
6-mwc2013.htm
Huawei unveiled its SoftMobile solution at the 2013 MWC to build on-demand,
orchestrated and ocean-like MBB networks.
-On-demand, orchestrated and ocean lilke MBB networks sounds

very much like the NSN Liquid Net from a year ago.
-From the other mentioned showcases the Huawei 5-band,
multimode antenna was published on Feb 19th and commented
earlier.
-Huawei PR about 4-carrier TDD-LTE aggregation mentioned an
80MHz Ultraband RRU , but provided little details.
-No separate PR about EPC has yet been released.
Common open Application Program Interface (API) is an integral part of

SoftMobile.
Through SoftMobile, 2013 is the year SingleRAN takes the step into a wider
"single" structure via a common hardware platform supporting different standards.
With SingleRAN as the common platform and through SoftMobile open APIs,
applications are given on-demand access to network resources to enable the
implementation of new business models.
During the 2013 MWC, Huawei also demonstrated active antenna units, high
capacity radio units for indoor and outdoor, and radio network orchestration for
higher network resource utilization.
In addition, Huawei showcased a key evolution of EPC to become a Multi-Service
Engine alongside solutions and products that help operators improve network
profitability and user experience
Feb 25th: Huawei SQI solution first commerical deployment

2-mwc2013.htm
For internal use

42
Huawei announced the first commercial deployment of their SmartCare SQI

(Service Quality Improvement) CEM solution, using the GENEX Nastar platform (at
least partially competing against NSN Traffica). The operator in question was not
disclosed. SQI generates a key quality indicator system for operators, allowing for
root cause analysis in trouble situations.
For this first deployment, Huawei cites various improvements, including page
download throughput in web browsing improved by 5.34%, streaming stall
frequency decrease by 9.2%, and data service throughput increased by 2 percent.
-Although Huawei is not very clear as to how the SQI KQIs differ
from their Customer Experience Index (also part of SmartCare
CEM), the focus in SQI seems to be the link to network optimization
in tandem with customer experience improvements.
- However, Huawei does not explicitly call this as combination of
SON and CEM (otherwise they would have made big noise out of it).
- Despite the smallish improvement figures, Huawei says their
solution has "dramatically improved users' satisfaction with web
browsing and streaming services".
- Interestingly, GENEX Nastar is a fairly old product, and Huawei
says operators have been trialing SmartCare SQI. It is then rather
surprising that Huawei can claim the first commercial deployment
only now - but this just shows how late Huawei is in the CEM game
compared to e.g. NSN.
!!
MWC
MWC 2013
2013
Supplemental
Supplemental
Competitor Sites
Announcement:
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Intelligence view:
Feb 25th: Huawei Showcases Worlds First 4-Carrier Aggregation for LTE TDD
http://www.huawei.com/en/about-huawei/newsroom/press-release/hw-204671-mwc2013.htm
Huawei today showcased the worlds first 4-Carrier Aggregation (CA)

solution for LTE TDD Utilizing 44 MIMO technologies, the solution
provides 1 Gb/s data speeds with a single RRU.
-NSN has earlier demonstrated 1.6Gbps TDD-LTE

throughput on Flexi platform with aggregation of spectrum,
which is the industry record.
-At MWC2013 NSN will also demonstrate Worlds First
TDD-FDD offloading and TDD-FDD load balancing
demonstration using our commercial Flexi Multiradio 10
Base station and commercial dual mode device.
Huaweis 4-CA solution for LTE TDD is a part of the companys GigaSite
solution . It employs a series of Ultraband RRUs which support 80 MHz
and can expand to four carriers with only software upgrades to achieve a 1
Gb/s data speed.
Huawei has also launched a similar series of Wideband RRUs for China
Mobiles TD-SCDMA network.
Feb 21st: Huawei to Demonstrate Worlds First Scalable UMTS Solution with Qualcomm at
Mobile World Congress 2013
http://www.huawei.com/en/about-huawei/newsroom/press-release/hw-204430-umts.htm
- A live over-the-air demonstration will be featured at Qualcomms booth

(Fira Gran Villa; Exhibit Hall 3, #3B64) demonstrating a solution providing
UMTS services with a half bandwidth channel.
Huawei has re-titled this PR to ""Most Innovative Mobile Broadband Deployment" Award
Recognizes Huawei's Global Potential to Bridge Rural Digital Divides" and re-published it on
Monday 25th.
Operators worldwide have incorporated UMTS for GSM 900MHz refarming. More than half of these operators, are said to own less than 5
MHz bandwidth of contiguous spectrum.
Scalable UMTS with half bandwidth is said to enable easier and more
flexible GSM/UMTS 900 re-farming. Scalable UMTS can also be jointly
deployed with Huaweis UMTS Flexible Carrier Bandwidth solution .
For internal use

43
- NSN has earlier announced a configurable WCDMA

carrier solution down to 3.8 Mhz BW
-Huawei is hinting a 2.5 Mhz BW in their PR but does not
say anything about the achieved performance, which
cannot be the same as with 5 4.2 MHz
-The attractiveness of this solution appears quite limited
as MBB performance can be better improved with LTE
-Huawei has re-titled this PR to ""Most Innovative Mobile
Broadband Deployment" Award Recognizes Huawei's
Global Potential to Bridge Rural Digital Divides" and republished it on Monday 25th. There is also a comment
about the performance of the system: The testing showed
that Scalable UMTS in a half-bandwidth channel provides
the same spectral efficiency as normal UMTS. In practice
the Huawei Scalable UMTS system would need to have
100% better spectral efficiency compared to normal
UMTS in order to have similar performance.
!!
MWC
MWC 2013
2013
Supplemental
Supplemental
Competitor Sites
Announcement:
Key Points:
Intelligence view:
Feb 19th: Five-band, multi-mode network antenna

http://www.huawei.com/en/about-huawei/newsroom/press-release/index.htm
Huaweis five-band, multi-mode network antenna is compact, highly

efficient and supports ultra-broadband frequencies. The antenna adopts an
innovative side-by-side stacked transmitter design to achieve better
performance gains and flexible MIMO configurations. The antenna also
shares the same physical dimensions as standard triple-band network
antennas.
- At this stage the Huawei antenna seems to be a

passive antenna with transmitters installed inside the
antenna radome.
- It is assumed that the baseband processing is not
included in the antenna but done in a separate
baseband unit, this will present additional challenges
for delay sensitive functionalities
- The assumption is that the antenna can be made
active once supporting baseband HW/SW is available.
- Availability is unknown.
The antenna supports a full range of spectrums from low frequencies (698
to 960 MHz) to high frequencies (1710 to 2690 MHz) with flexible MIMO
configurations (2T2R/2T4R/4T4R/4T8R/8T8R). It is also the first antenna to
support EasyRET, a solution for plug and play Remote-Electrical Tilt (RET).
With EasyRET, all RET components are embedded inside the network
antenna and connect via one cable to number of reduce connection nodes
and improve reliability. EasyRET also realizes automated configurations
and identifications to cut down on antenna operation workloads and manmade errors.
Feb 14th: Huawei SoftCOM is a cloud-based systematic future network architecture that
leverages the power of SDN and enhances telecom operators competitiveness by
transforming network, operations and business.
http://www.huawei.com/minisite/mwc2013/en/articles/Reshaping-the-Future-of-Network-Architec
ture.html
The SoftCOM evolution is underpinned by four key elements:

Equipment-Level Cloud-Lization the decoupling of hardware and
software;
Network-Level Cloud-Lization the decoupling of forwarding and
controlling;
Telecom IT Cloud-Lization transforming traditional IT infrastructure to a
cloud-based infrastructure; and
Internet-Oriented operation transforming telecom-oriented systems to
Internet-oriented systems
-SDN is the industry buzzword. Huaweis

announcement is a high level framework for SDN
-SDN decouples the system that makes decisions
about where traffic is sent (the control plane) from the
underlying system that forwards traffic to the selected
destination (the data plane). The claim is that this
technology simplifies networking and enables new
applications, such as network virtualization in which
the control plane is separated from the data plane and
implemented in a software application.
-This architecture allows network administrators to
have programmable central control of network traffic
without requiring physical access to the network's
hardware devices.
For internal use

44
!!
MWC
MWC 2013
2013
Supplemental
Supplemental
Competitor Sites
Announcement:
Key Points:
Intelligence view:
Feb 20th: Huawei to debut Value Growth Solution 2.0 at Mobile World Congress
http://www.huawei.com/en/about-huawei/newsroom/press-release/hw-204426-debut.htm
Huawei has launched version 2.0 of Huawei Value Growth Solution (VGS),
which combines deep packet inspection (DPI), policy control, charging,
bandwidth management and content delivery optimization. The initial
version was officially announced in May 2012, with already 30 references
at that time (100+ currently). The solution provides network, customer and
market insight, network insight, as well as content insight, but Huawei
release was very vague on the new features added to the solution in this
new release.
-Huawei clearly associates VGS to CEM (particularly,

the on-device customer service portal), but strangely
handles VGS as a totally separate offering from their
overall CEM family, SmartCare. VGS does offer similar
insights to some of the CEM on Demand content
packs (and has been in competition against CEMoD in
customer cases), but VGS is more BSS focused and
so far does not offer SaaS, nor cannot match the full
complement of the NSN CEMoD content packs (and
due to the rigid components underlying VGS, has not
the flexibility of CEMoD).
- Given the CEM focus on customer self care and
BSS-related aspects, the solution more directly
competes with Alcatel-Lucent's Smart Plan solution
(which also comes with a self care application for
subscriber mobile devices).
- The traffic management aspect is also in competition
with NSN's traffic steering solution
Feb 21st: Huawei SmartCare Use Cases, bridges inter-departmental customer experience
management
http://www.huawei.com/en/about-huawei/newsroom/press-release/hw-204432-management.ht
m
Huawei has launched the SmartCare IDEAL Use Cases (IDEAL standing
for Inter-Departmental Experience Associated Life-Cycle). IDEAL forms a
library of modular functions aimed at assisting operators in improving
customer experience throughout the different stages in the subscriber life
cycle, while making links to the different departments in the carrier
organization.
-This inter-departmental angle, attempting to bridge the silo gaps, is,
according to Huawei, the differentiator allowing it to outperform its
competitors in CEM.
-- IDEAL library uses data from various organizational areas to generate
customer experience indicators. An example use case is poor quality in
video streaming, which results in operations, customer care and marketing
being notified.
-Despite Huawei's claim, CEMoD provides similar

cross-organizational view into CEM via easy-to-use
portal, CEI (Customer Experience Index) and much
more (and also via SaaS model) - NSN merely doesn't
emphasize the silo-gapping aspect like Huawei does.
For internal use

45
!!
MWC
MWC 2013
2013
Supplemental
Supplemental
Competitor Sites
Announcement: Key Points:
Intelligence view:
Feb 27th: ZTE Launches Full-Outdoor

Microwave System with Patented
Technology
http://wwwen.zte.com.cn/en/press_ce
nter/news/201302/t20130227_388039.h
tml
-Since September 2012 DragonWave has been able to achieve up to

2 Gbps using a more efficient modulation modes, i.e. 2048 QAM
instead of 1024 QAM , highlighted by ZTE.
- With 2048 QAM, customers can achieve greater than 500 Mbps of
transport in a Horizon Compact+ all-outdoor system and up to 1 Gbps
when DragonWave's Bandwidth Accelerator compression technology
is included.
- Horizon Quantum can deliver two carriers per radio, each capable of
higher order modulation and compression, delivering up to 2 Gbps in
a single radio.
ZTE launched a new full-outdoor microwave transmission system based on patented technology.
The 1024QAM modulation mode on the ZXMW NR8950 system uses high modulation and multi-level data
compression technology to increase throughput substantially, with a theoretical speed of 1.6 Gigabits per second.
The ZXMW NR8950 system is equipped with a patented storage solution that is remotely configurable. A built-in
MicroSD card can store data on configuration set-up, license, and log information, enabling transfer settings from
existing equipment to new equipment.
The ZXMW NR8950 can interchange with the indoor units of the ZXMW NR8250 for hosting operation mode,
reducing the difficulty of commissioning and maintenance.
Feb 27th:ZTE FDD/TDD Converged

Solution Wins GTI Innovation Award
nter/news/201302/t20130227_388050.h
tml
ZTE today announced its FDD/TDD Converged Solution has won the Global TD-LTE Initiative (GTI) Innovation Award
at GTI Night at the Mobile World Congress in Barcelona.
In 2011, ZTE worked with H3G to build the worlds first and largest FDD LTE/TD-LTE dual-mode commercial network
in Sweden. This H3G network was constructed exclusively by ZTE using an integrated FDD LTE/TD-LTE solution.
Claimed to use same antenna feeder and transmission frequency.
For internal use

46
-ZTEs FDD/TDD Converged Solution is nothing special. It consists

of separate FDD and TDD LTE base stations., something that every
single vendor can deploy.
-Hi3G in Sweden is one of the very few ZTE LTE references, obtained
with rock-bottom prices. In the absence of real news the Hi3G and
CSL are again being reshuffled in ZTE MWC PRs, just as in last years
MWC.
!!
MWC
MWC 2013
2013
Supplemental
Supplemental
Competitor Sites
Announcement: Key Points:
Intelligence view:
Feb 26th: ZTEs UMTS Radio

Performance Solution Improves
Spectrum Efficiency by 40%
nter/news/201302/t20130226_387959.h
tml
-ZTE Solution is a collection of standard features, functionalities and

products.
-NSN CellPCH and Network Controlled Fast Dormancy: 30% less
signaling & battery life nearly doubled, even in multivendor networks
-NSN iSON is the most complete and innovative SON solution. Its
holistic approach with radio and core, including Services for SON
consultation and customization, maximize the benefits of SON.
- NSN Interference Cancellation & Frequency Domain Equalizer
improves uplink coverage and capacity. Up to 2 times higher 16QAM
data rate compared to RAKE receiver
- ZTE has a history of launching radios that never materialize. For
example ZTE had a 3-sector RRH for WCDMA roadmaps already in
2009-2010, but it never saw the day of light.
Four sub-solutions: En-Performance Solution, Capacity SON Solution, MUD(Multi User Detection) Solution and
CRAN RRU Solution.
En-Performance solution offers capabilities for signaling storm suppression, CP/UP resource sharing, bearer preconfiguration, and concurrent handover function, improving RNC performance by 30% to 100%, enhancing the
control plane processing performance of BTSs by 60%. Deployed by China Unicom and Hong Kong CSL.
Capacity SON Solution utilizes ZTEs patented power control technology in the uplink, increasing uplink capacity by
35% to 50%, independent of the end-user terminal. For the downlink, the power optimization feature for common
control channels will increase the downlink capacity by 10%. In addition, use of load-based radio parameter selfoptimization
MUD Solution, based on IC (Interference Cancelation) technology reducess the interference between users. Result
from laboratory testing: 30% to 60% gain. Deployed commercial use in multiple countries, performance gains of
more than 10% at the entire network level in each deployment. Combined with the upcoming 768CE baseband
board,
The CRAN RRU is an upgrade of existing Multi-RRU technology, improving network coverage in indoor, and street
corners in urban areas. The transmission power increased from 80W to 120W. With Multi-Antenna Joint Detection
and Scheduling, downlink capacity gain is increased by 50%.
Feb 26th: Telecoms Operator Telenor

Launches Hungary's Nationwide LTE
Network with ZTE
nter/news/201302/t20130226_387862.h
tml
ZTE today announced that it has successfully deployed an LTE network for Telenor in Hungary.
The first phase of the network covers 76 towns in Hungary
ZTE provided Uni-RAN total network solutions based on SDR technology for the project. 2T2R RRU mentioned for
spectrum reforming to provide LTE services in 1800MHz
For internal use

47
-This appears to be again a case of warming up old ZTE soup. In this

case very old.
- ZTE won the MBB modernization deal already in August 2010, more
than 2 years ago. LTE was part of this deal:
http://www.reuters.com/article/2010/08/23/us-zte-idUSTRE67M0BV2
0100823
- ZTE has had very little success in winning new LTE deals and has
had to tout the same old success stories again and again. (CSL,
Hi3G)
!!
MWC
MWC 2013
2013
Supplemental
Supplemental
Competitor Sites
Announcement:
Key Points:
Intelligence view:
Feb 25th: ZTE and CSL Successfully

Complete HD VoLTE Call with
eSRVCC.
http://wwwen.zte.com.cn/en/press_cen
ter/news/201302/t20130225_387797.htm
l
ZTE announced it conducted a High Definition (HD) voice over LTE (VoLTE) call using enhanced Single Radio Voice
Call Continuity (eSRVCC) for Hong Kongs CSL.
-In Nov last year ZTE claimed the Industry first eSRVCC call but
Huawei and T-Mobile claimed doing the same already earlier in
October.
-The difference with this ZTE PR is the HD voice codec and
mentioned customer(CSL) .
-In the absence of new LTE customers ZTE is touting the same ones
as in last year s MWC (CSL).
-NSN has done WB-AMR SRVCC voice call (LTE-3G) in 28th of Dec
2012 but no eSRVCC yet.
-This PR shows again how desperately ZTE wants to get to the LTE /
VoLTE game.
With ZTEs technology solutions in 4G, CSL successfully conducted a HD VoLTE call hand-off to 3G with eSRVCC
based pre-commercial network. HD voice will keep service continuity before and after hand-off. All network
equipment used in this demonstration was provided by ZTE. This HD VoLTE call was said to have end-to-end QoS
assurance .
The Adaptive Multi Rate Wideband(AMR-WB) speech codec was supported in the HD VoLTE call demonstration.
This HD voice speech codec provides improved speech quality due to a wider speech bandwidth from 50 to
7,000Hz.
For internal use

48
!!
MWC
MWC 2013
2013
Supplemental
Supplemental
Competitor Sites
Announcement:
Key Points:
Intelligence view:
Feb 25th: ZTE Launches Magic Series RRUs 58 Percent Smaller than
Industry Standard
http://wwwen.zte.com.cn/en/press_center/news/201302/t20130225_387
794.html
ZTE has launched the Magic range of RRUs based on ZTEs SDR base stations,
offering smaller size, lower power consumption, multi-mode and multi-sector
performance. The small but high-performance Magic RRUs can be installed in just
five minutes.
-ZTE has a history of launching radios that never materialize. For

example ZTE had a 3-sector RRH for WCDMA roadmaps already
in 2009-2010, but it never saw the day of light.
-As such the 3-sector RRH is a direct competitor for Flexi 3-sector
RF module, however the size, volume and availability of this
product is left out from the PR. Probably for a good reason. Power
consumption claims are meaningless without reference.
-The size of the 2x60W RRH is questionable without fan cooling as
ZTE uses the very same electrical components as all vendors. For
example the corresponding volume of NSNs convectional cooled
2x60W RRH is about 22L, while most of the volume being taken
by cooling fins.
-Huawei has introduced similar size , but lower output power radios
under the Blade RRU label, however those radios are also
believed to have challenges with sufficient cooling.
-The five minute installation story is copied from Huawei
The Magic series includes 3 RRU modules for reduced power consumption, fast site
construction, small space occupation, and multi-mode coexistence.
The smallest RRU in the Magic series, the 80W module, has a size/weight of
9.9L/12kg, a new record in the industry. This is 58 percent smaller than the average
RRU.
At the top of the Magic range, the 260W module is just 12L . Suited to scenarios
requiring large capacity, wide coverage, and the coexistence of multiple radio
modes. Single RRU can provide enough bandwidth coverage for multi-mode
application, providing sufficient resources for a GSM/UMTS/LTE system.
Another module is equipped with 3T RF modules, suitable for deployment on threesector sites, providing coverage over three sectors and reducing equipment
purchase costs. The 3T module also has low power consumption - as much as 14
percent less than traditional solutions.
Feb 21st: E-Plus planning LTE deployment of network with ZTE

592.html
For internal use

49
-ZTE and E-Plus are to extend their partnership, with ZTE taking a role in the
operators forthcoming LTE network expansion in Germany.
- E-Plus Group has been working together with ZTE in the expansion of its UMTS
network, the modernisation of its core network and the current LTE field trials. This
cooperation will now continue with the deployment of the first phase of E-Pluss LTE
network.
-In addition to the delivery of LTE base stations (eNodeB) and supporting E-Plus with
the LTE network upgrade, ZTE will now implement its Evolved Packet Core (EPC)
-ZTE will deploy the LTE network for E-Plus by using the existing HSPA+ grid for LTE
on 1800 MHz.
- NSN will stay sole supplier in 2G and modernize the old Talk
family Base Stations (~3.000).
- NSN is also selected as partner for 3G radio network expansion
and for LTE rollout!.
- NSN will share 3G and LTE with ZTE. E/// 3G Radio will be
swapped!.
- This deal covers the years 2013-2017. Press Release:
http://www.nokiasiemensnetworks.com/news-events/press-room/pres
s-releases/e-plus-group-selects-nokia-siemens-networks-for-lterollout-mwc13
!!
MWC
MWC 2013
2013
Supplemental
Supplemental
Competitor Sites
Announcement:
Key Points:
Intelligence view:
Jan 17th: LTE Forum in MWC 2013, ZTE Cloud Radio solution.
http://wwwen.zte.com.cn/endata/magazine/ztetechnologies/2013/no1/articles/201301/t20130117_383564.
html
http://www.mobileworldcongress.com/lte-forum/
-Cloud radio is a set of network optimization techniques

that eliminate inter-cell interference in time, space, and
frequency.
-Cloud radio is also a next-generation wireless solution
based on ZTEs SDR multimode radio platform and C-RAN
solution. Cloud radio involves cloud scheduler and cloud
coordination. The cloud scheduler schedules network
resources in a unified manner. This enables real-time
resource scheduling and allocation according to user
distribution, service type, traffic flow, and cell interference.
Cloud coordination is used for seamless network
coordination. Multilayer coordination enhances
transmission gain and improves user experience.
- Topic of a panel discussion in LTE forum on Monday 25th
at 11:45 in Hall 8, Theatre district, Theatre E
-ZTE has copied the Samsung SmartCell story, which

requires an additional network element RNC for LTE
-Centralized scheduling improves cell edge throughput but
does not improve the average cell throughput
-NSN Smart Scheduler can Push Cell Edge Data Rates
without Centralized Element ,as distributed SW algorithms
provide the best performance for managing inter-BTS
interference
UniCareTM is an end-to-end integrated solution covering

the whole network by offering operation assurance aimed
at network performance management, service quality
management and customer experience assurance, as well
as operation consulting aimed at network, service and
market development.
- Released to convey the message we are a services

player too.
- All established players have been offering comparable
solutions covering more than just a specific area of an
operators business for quite some time.
ZTE has issued a PR about this on Monday 25th.

http://wwwen.zte.com.cn/en/press_center/news/201302/t20130225_387767.html
Feb 18th ZTE Launches UniCare Service Solution

http://wwwen.zte.com.cn/en/press_center/news/201302/t20130218_387171.html
Traditionally, technical services have focused on a

specific area of an operators business, rather than the
whole operation. As a result, they have failed to bring about
improvements in operational efficiencies or user
experience and have not delivered increased revenues or
profits, said Mr. Yang Jiaxiao, the Vice President of ZTE.
The UniCareTM service solution overcomes these failures
by providing mobile operators with an overall service
assurance for their entire business.
For internal use

50
ZTE has issued a PR about this on Monday 25th. The PR

offers little information compared to the article published in
January linked above.
!!
MWC
MWC 2013
2013
Supplemental
Supplemental
Announcement:
Key Points:
Intelligence view:
Feb 8th: ZTE predicts FDD LTE will die in favour of TDD LTE:
http://www.theregister.co.uk/2013/02/08/zte_fdd_tdd_lte_wars/
- ZTE VP of Wireless Sean Cai was quoted in a news article, selected parts:
- The Frequency Division Duplex (FDD) flavour of LTE will be shunned eventually in
favour of Time Division Duplexing (TDD), its just a case of when, according to
Chinese telecoms infrastructure giant ZTE.
-Cai was less willing to predict the end of the 3G TD-SCDMA which, despite
technically being an international standard, is virtually unheard of outside of China.
- Cai was speaking ahead of Mobile World Congress, which opens later this month,
when he said ZTE would be making some announcements on Radio Access Network
technology. The firm has apparently worked hard in this area, with the goal of making
the network more efficient by ensuring it can adapt dynamically to user behaviour.
- Spectrum sharing, carrier aggregation, small cells and white space technology will
also become vital in the coming years to coping with the flood of data and diminishing
bandwidth, argued Cai.
- ZTE has had a lackluster success in the FDD LTE Networks that
represent the vast majority of LTE networks being live, under
implementation and being planned.
- In 3Q12 DellOro estimated the total 2012 FDD LTE revenues to add up
to $5,46 B compared to TDD LTEs $726 M. More than 7 times higher.
- ZTE was ranked to #2 in TDD LTE MS by DellOro in 3Q12 but with only
$56,3 M revenues for 3Q12. In comparison NSNs FDD LTE revenue for
the same period were estimated at $352,5 M by DellOro
- ZTE will find little understanding for this vision and it will not resonate well
with FDD LTE Operators. We should also actively spread the word that
ZTE does not believe in FDD LTE.
Feb 4th: ZTE Unveils New LTE Small-Cell Backhaul Solutions:

http://wwwen.zte.com.cn/en/press_center/news/201302/t2013
0204_386289.html
- ZTE announced a new series of backhaul solutions for LTE Small Cell technology
- ZTEs new series of backhaul solutions for LTE Small was said to support for a wide
range of data transmission methods, including packet bearer network backhaul
solution, fixed broadband backhaul solution (through PON, xDSL and Cable),
Microwave Wireless backhaul solution, WiFi Non-line-of-sight (NLOS) Wireless
backhaul solution and TD-LTE backhaul solution.
- ZTE also touted its multi-module support saying that the LTE Small Cell backhaul
solutions can be fitted with transmission modules for DSL, PON, Cable, Wifi and TDLTE.
- As usual the ZTE announcement is very vague offering almost no details

and concrete solutions.
- Current Analysis titled their response for this announcement as follows:
ZTE Makes Proactive, but Hazy, Small-Cell Backhaul Pitch; Operators
Need Clarity, Not a Laundry List:
- No explanation of how various approaches should be employed relative
to one another
- Emphasis on microwave rather than millimeter wave solutions ignores
the most common approaches to small-cell backhaul
- Heavy wireline emphasis, coupled with omission of deployment scenario
challenges, weakens credibility
- Differentiating value unclear despite unconventional emphasis on
wireline, microwave
- Multi-module support concept lacks specifics
- Weakened by the fact that ZTE has not been highly vocal on small cells
-Lack of branding misses an opportunity to capture mindshare, reinforce
messaging
For internal use

51
Competitor Sites
!!
MWC
MWC 2013
2013
Supplemental
Supplemental
Competitor Sites
Announcement:
Key Points:
Intelligence view:
Jan 31st: ZTE, China Mobile Conduct Worlds First Commercial CA

Technology Test
.html
- On Jan 31st ZTE announced it had completed the worlds first download
test using carrier aggregation (CA) technology in a commercial
environment.
- Acc to ZTE the test was conducted in collaboration with Guangdong arm
of China Mobile and took place in an outdoor TD-LTE network
environment. It achieved a peak single-user download rate of 223Mbps at
an uplink and downlink sub-frame ratio of 1:3. The special time slot ratio
during the test was 10:2:2.
- In accordance with China Mobile specifications, a continuous networking
environment was used for the test.
- The test also utilized carrier aggregation (20M+20M) technology to verify
key technical points like cell peak rate and mobility.
- Huawei made similar Carrier Aggregation PR already in October 24th

(Link) This was also titled as worlds first
- ZTE provided surprisingly many details of the test compared to Huawei,
who was very vague in its press release, leaving many questions open.
- NSN has demonstrated Carrier Aggregation in a live TDD-LTE Customer
network November 16th 2012 With Optus Australia. More than two
months before ZTE.
- NSN demonstrated the maximum possible dowlink throughput (128Mbps)
in Optus network environment (due to a core network limitation).
- NSN also demonstrated the maximum theoretical DL throughput with the
used configuration, achieving 223Mbps over the air interface
ZTEs green LTE network solution

http://wwwen.zte.com.cn/endata/magazine/ztetechnologies/2013/no1/artic
les/201301/t20130117_383619.html
- Combination of dynamic PA voltage adjustment and intelligent turning off

of OFDM symbols is claimed unique in the industry and said to save
about 32% of power consumption.
-NSN Has a wealth of LTE energy saving features in RA LTE Energy

Efficiency Roadmap,
-For example the UL Channel Aware Scheduler alone offers up to 25%
capacity gain over channel unaware.
For internal use

52
!!
MWC
MWC 2013
2013
Supplemental
Supplemental
Competitor Sites
Announcement:
Key Points:
Intelligence view:
Feb 13th: NEC and Ubidyne Verify the Benefits of 3D Beamforming

for Small Cells
http://www.marketwatch.com/story/nec-and-ubidyne-verify-the-benefi
ts-of-3d-beamforming-for-small-cells-2013-02-13
NEC and Ubidyne have joined forces to investigate the benefits of 3D

beamforming small cells with the use of the latest active antenna
technology.
The study, entitled 'Enhanced Network Capacity and Coverage with 3D
Beamforming Small Cells', benchmarks passive small cells with active
beamforming small cells that look set to be an integral part of future LTE /
4G heterogeneous networks (HetNets) to meet the dramatically
increasing demand for capacity.
Adding some arrays of active elements to create Small Cell

BTSs with beamforming.
Major problem for them is that both Hua with ATOM and
ALu with LigthRadio have shown this concept before.
Even Eri brought it up in some AIR evolution paper.
NEC role here appear minor, probably just happy to be able
to show something advanced in their both.
For internal use

53
!!
MWC
MWC 2013
2013
Supplemental
Supplemental
CIE
OSS
Competitor Sites
Announcement:
Key Points:
Intelligence view:
Feb 5th: Amdocs launches CES 9

http://www.amdocs.com/ces9press
Amdocs has launched version 9 of its CES (Customer Experience

Systems) suite, with several new applications having a strong self-care
emphasis, including Amdocs Multichannel Self Service (any device /
operating system) and Amdocs Proactive Care (proactive real-time
notifications and recommendations to subscribers based on big data
analytics). In addition, CES 9 includes Amdocs Omni Convergent Charging
(integrates real-time charging, policy control, product catalog and service
platform), Amdocs Business Building Blocks (pre-integrated BSS-related
software packs for specific use cases), Amdocs Network Navigator
(inventory management overlay displaying complex network hierarchies),
Amdocs OTT Monetization (partner price plans enhanced with QoS
capabilities & predictive analytics.
-The launch press release does not save dramatic adjectives; it describes
CES 9 as "revolutionizing customer experience", and as being "the only
suite to deliver real-time integration across network control, BSS and
OSS", and as being "the only integrated suite that enables service
providers to unleash the power of experience by rapidly launching and
monetizing innovative offers, personalizing every interaction with real-time
insight, and empowering customers to take control of their experiences
across any channel, network, service or device - while delivering
operational efficiencies.
- The focus is heavily on self-care and proactive care, contacting
subscribers via self-service applications in their smart devices.
- To give further proof, Amdocs also revealed results of a survey showing
that vast majority of customers would recommend their service provider if
they received relevant proactive notifications and had simple self-service
apps on their devices.
- A majority of subscribers would prefer using mobile apps than calling
operator contact center.
- Amdocs' claim of being the only CEM suite integrating OSS, BSS and
network control is also interesting, and one can't but wonder whether this
is more or less directed against NSN, which no longer has BSS in its
portfolio.
- In any case, Amdocs' new release is a good reminder that vendors define
CEM very differently, and there are many approach angles. Amdocs
targets CRM and care (particularly self-care in this case), whereas NSN
approach is more OSS-led, and requires much deeper telecom know-how,
which Amdocs lacks.
Feb 13th: Amdocs launches Cloud-based Unified Communications

Solution
http://www.amdocs.com/News/Pages/amdocs-launches-cloud-based-unified
-communications-solution.aspx
Amdocs has also launched cloud-based Unified Communications Solution,

bringing together messaging services, video and voice over IP calling, all
inside a service provider branded application targeted to compete OTT
offering.
Feb 13th: Zhilabs to launch Big Data applications server

http://www.zhilabs.com/cms/?p=1476
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- Zhilabs has announced that they will introduce BigData Application

Server at MWC.
- Telefonica is already announced as a reference customer, but not many

details of the solution are given at this point.
!!
MWC
MWC 2013
2013
Supplemental
Supplemental
CIE
OSS
Competitor Sites
Announcement:
Key Points:
Intelligence view:
Jan 21st: Actix to unveil breakthrough RAN analytics and optimization at

MWC 2013
http://www.actix.com/sites/www.actix.com/files/Actix_to_unveil-breakthrou
gh_in_RAN_analytics.pdf
UK-based network engineering / CEM player Actix has revealed that they
will launch a substantial new upgrade to its Actix Customer Experience
Analytics (CEA) solution during MWC 2013.
- No details have been disclosed of the new version yet.

- Huawei has also recently chosen to use Actix CEA as part of their
SmartCare CEM offering.
- Huawei and Actix have had a partnership since 2004.
Feb 21st: Aito Technologies unveils new version of Customer Experience

Analytics
http://www.aitotechnologies.com/media-centre/article/aito-redefines-the-ne
xt-generation-customer-experience-analytics-solutions
The Finnish CEM vendor Aito Technologies has unveiled Aito Customer
Experience Analytics (CEA) 6, which now includes a cloud-based analytics
engine offering an API to both a mobile oeprators in-house and third party
OSS/BSS systems.
- The new API allows Aito CEA to correlate e.g. customer and network
profiling indicators and scores; the system comes with about 100
predefined commercial and technical indicators, which, according to Aito,
provide a 360 degree view into individual subscribers behavior,
experience, and business aspects over the life cycle.
-- Aito also mentioned that OSS vendor Nexus has committed to
integrating Aito CEA 6 into their portfolio.
-- Aito is already recognized as a CEMoD competitor; the new
announcements tread even further into CEMoD content pack territory, and
also add the SaaS component.
For internal use

55
!!
MWC
MWC 2013
2013
Supplemental
Supplemental
CIE
OSS
Competitor Sites
Announcement:
Key Points:
Intelligence view:
Feb 18th: Celcite showcases next generation network management at

Mobile World Congress
http://www.celcite.com/sites/default/files/CC0028_MWC13_Final-3.pdf
Celcite has announced a new version of COPS SON, which it boldly

claims will "revolutionise the way operators manage their networks". The
focus in the new release is added automation and the in-built autonomous
closed-loop actions for self-configuration, self-optimization and selfhealing. The SON policies include automatic neighbor relation (ANR), load
balancing, self healing, automatic parameter optimization, and plug-andplay module for self-configuration when a new site is deployed.
- Celcite is not very clear as to what is really new in COPS SON (apart
from AIC module), but there seems to be more focus in automation,
making COPS a more direct competitor for SON Operations Manager
Celcite also added COPS - AIC (Automatic Intelligence Correlation) to its

portfolio. Celcite describes AIC as an automated network management
platform that support multi-vendor multi-technology wireless networks. AIC
engine collects automatically various data such as performance counters,
configuration data, faults, alarms, trouble tickets, mobile measurements
and geo-location data, correlating these to provide "triage" between RF
and operational issues, root cause analysis, audits, recommendations, and
triggered actions via mml or xml script.
Feb 25th: Aircom launches I-VIEW SON
http://www.aircominternational.com/news/News/Archive/AIRCOMlaunche
sIVIEWSON.aspx
For internal use

56
Aircom has announced the launch of I-VIEW SON, delivering a multivendor, multi-technology centralized SON solution built on Aircom's IVIEW framework. I-VIEW SON combines network data, root cause
analysis algorithms and automatic configuration algorithms to validate and
implement network parameter changes either in open loop mode (with
engineer intervention) or automatically in closed loop mode. Aircom cites
several improvements achieved in live network trials, including 10-20
percent improvements in network coverage, 20 percent improvements in
call establishment, and 30% reduction in dropped call rates
- Analysts recognize Aircom as the market leader in planning &

engineering segment, and Aircom has a comprehensive portfolio in this
area, including process management. I-VIEW SON has similar capabilities
as with the SON offering from Ericsson and NSN, including multitechnology / multi-vendor support, open/closed loop, and similar process
support with automated detection followed by analysis and action.
However, closed loop SON is certainly challenging for non-telecom
equipment vendors, and possibly a weakness for Aircom, too. Aircom does
not disclose much details of their solution, so it is uncertain whether they
put more focus on LTE 3GPP SON features or on some other, more novel
area such as traffic steering, capacity management and QoE-based
optimization. Aircom's strategy related to SON coordination is also unclear
at this point. Aircom has not announced any commercial reference
customers, but given their large customer base, they can potentially
become a substantial SON player in the future, and we should keep a
close eye on them.
For internal use

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2013 - Mobile World Congress

MWC 2013 Competitive Intelligence (CI) Summary

20 Feb: Pre-show Report & Webinar

25-28 Feb: Live Responses: MWC 2013 Competitive Blog

13 Mar: Post-show Analysis Report & Webinar

You had a role - Thank you!

In-depth analysis on our competitors at:

MWC 2013: CI Post Show Analysis

1) LTE, 3G, 2G: HW, SW, Ancillary

3) Core: Virtualization, Cloud, SDN

For internal use

Nokia Siemens Networks 2013

Fuzeile - Key Account Management Plan

LTE Centralized Scheduler: Samsung won awards directly and

For internal use

What we saw at MWC 2013?

Nokia Siemens Networks 2013

Booth not impressive with

No mention of ALU specifically

Bringing Wireless Solutions to Life

Made a strong impression at

Business Innovation with SP Wi-Fi

Looks like ALU has ran out of

No wow factor at the show

Cisco Mobile NextGeneration Internet

For internal use

Nokia Siemens Networks 2013

Best free food at the show

Positive feedback by all the visitors,

The booth is taking you

For internal use

Nokia Siemens Networks 2013

Strategies for SDN-based Future Networks

Greatest untold story of the

Unlocking Revenue Opportunities

Need to learn how to run a press

LTE Forum in MWC 2013, including ZTE Cloud Radio solution

For internal use

Nokia Siemens Networks 2013

Key things to know

3) Core: Virtualization, Cloud, SDN

2) HetNet: Small Cell, Wi-Fi, SON

4) OSS/BSS: CEM, iSON

Demonstrated CA in both FD and TD spectrum

Best Mobile Infrastructure - Award winner with Smart LTE

1) LTE, 3G, 2G: HW, SW, Ancillary

ZTE Cloud Radio solution

Key things to know

3) Core: Virtualization, Cloud, SDN

2) HetNet: Small Cell, Wi-Fi, SON

4) OSS/BSS: CEM, iSON

New AIR 32 (Antenna Integrated Radio) announced

Single Radio Controller (SRC)

SRC is still futuristic, no commitment to an availability date, technical details missing

Focus on their next gen LTE

For internal use

1) LTE, 3G, 2G: HW, SW, Ancillary

Nokia Siemens Networks 2013

1) LTE, 3G, 2G: HW, SW, Ancillary

3) Core: Virtualization, Cloud, SDN

2) HetNet: Small Cell, Wi-Fi, SON