InsightXplorer Biweekly Report - 20160301

20160301
ARO / MMX
3 ARO / MMX 2015
IX Survey
19 2014-2015
2016 03 01
I
X
ARO / MMX
2015
2016 03 01
2015
comScore MMX Jan. Dec. 2015 2015
comScore Mobile Metrix 2015
2016 03 01
A
R
O
2015
2015 PC 18.4
10.7
2.4 3.6
2,631 34.3%
2015 PC
Asia Pacific
Europe
North America
43.8%
22.7%
38.3%
Latin America
27.6%
39.4%
Middle East - Africa
13.5%
9.4%
20.1%
30.7%
18.2%
10.6%
8.8% 5.2%
2015 PC
()
1,848,903
()
1,066,234
()
2,407,813
()
3,622,743
()
98,241,417
2015
PC
Worldwide
1,959
Asia Pacific
1,747
Europe
2,631
North America
2,626
Latin America
1,489
7.2%4.5%
Middle East - Africa

0%
20%
2016 03 01
40%
60%
80%
100%
825
* 15
comScore MMXARO 2015 01 2015 12
A
R
O
2015
2015 PC
()
China
//
India
81.6
Japan
()
()
1,205
486.6
1,921
640
874
1,310
69.2
2,260
Indonesia
21.7
1,084
1,408
Vietnam
18.4
1,016
1,345
Thailand
13.0
Taiwan
12.1
Philippines
11.4
Malaysia
11.7
Hong Kong
4.4
Singapore
3.7
2016 03 01
1,170
1,367
1,833
685
2,859
702
1,363
1,507
1,374
2015 PC
4.9
8,163 6,924
2015 1,210
1,833
2,859
1,729
2,260
* 15
1,900
A
R
O
2015
PC 2015 1,332.7
764.6 236 PC 29.5
30.3 38.9 365
2,735 46.9
2015 PC
1,332.7 /
236 /
365 /
764.6 /
29.5 /
2,735 /
30.3 /
46.9 /
38.9 /
icon source: www.iconfinder.com
* 6
2016 03 01
A
R
O
2015
PC 52.1% 47.9% 25-34

35-44 25-34
15-24 25-34 2534 35-44
2015 PC
10.8%
12.3%
11.2%
52.1%
2.8%
4.7%
8.0%
5.1%
12.9%
14.0%
11.4%
54.2%
8.1%
5.0%
2.5%
12.0%
14.9%
12.9%
8.1%
55.6%
5.3%
6-14
15-24
3.1%
4.5%
10.1%
11.4%
11.0%
47.9%
7.5%
3.5%
2016 03 01
2.6%
10.6%
11.5%
11.2%
45.8%
6.7%
2.7%
A
R
O
10.0%
11.9%
11.1%
44.4%
6.1%
2.8%
25-34
35-44
45-54
55+
2015
2015 PC (u)
693.8 40
/
2015 Top 15
1
2
3
4
5
6
7
8
9
10
11
12
13
14
15
(u)
-
/
(U)
-
(U) -
(u) /
-
(u) / -
(u)
2016 03 01
()
98.0
98.0
97.2
93.0
91.2
91.1
88.4
85.2
83.4
82.8
80.7
74.4
70.7
69.8
66.0
6,938
6,238
4,585
3,191
3,916
4,381
4,794
3,618
4,410
2,486
2,030
2,151
1,358
1,334
1,698
347.5
238.1
235.5
194.4
63.8
385.5
178.7
380.3
168.1
113.1
28.9
29.4
20.8
20.4
92.5
379
363
218
141
105
442
175
426
154
225
36
42
23
33
161
40.0
34.3
21.6
14.3
21.7
29.3
25.6
26.7
24.0
13.1
9.4
10.9
6.3
6.5
10.2
A
R
O
2015
2015
(U)
(u) (u)
2015 %
Top 15
1
2
3
4
5
6
7
8
9
10
11
12
13
14
15
(u)
-
/
(U)
-
(U) -
(u) /
-
(u) / -
2016 03 01
*XX%
98.0
97.9
97.3
93.5
91.4
90.9
88.9
85.0
83.9
81.5
80.9
74.2
72.5
70.3
68.1
2015 %
Top 15
(u)
/
(U)
-
(U) -
(u) /
-
(u) / -
(u)
98.2
98.0
97.0
92.6
91.3
91.1
87.8
85.3
84.2
82.8
80.5
74.5
71.1
67.5
66.8
A
R
O
2015
18-24 99.4%

25-44 (U) (U) - 45
(u) (u) -
2015 18-24 %
Top 15
1
2
3
4
5
6
7
8
9
10
11
12
13
14
15
(u)
-
/
-
(U)
(u) /
(U) -
-
(u) / -
2016 03 01
*XX%
99.4
98.9
98.8
98.2
95.9
92.7
92.4
91.8
88.3
86.9
86.5
81.9
81.3
76.1
75.2
2015 25-44 %
Top 15
(u)
-
/
(U)
(U) -
-
(u) /
-
(u)
(u) / -
99.3
98.8
98.4
94.8
92.7
92.7
92.1
87.9
86.9
86.8
83.4
77.3
73.9
73.8
73.5
2015 45 %
Top 15
(u)
/
-
(U)
(U) -
-
(u) /
(u)
-
(u) -
98.4
97.8
96.4
90.9
90.4
90.1
89.1
85.4
82.1
81.3
77.1
74.3
70.9
67.3
65.4
A
R
O
2015
2015 PC (u) Yahoo Sites 96.3%

604.6 34.3 Google Sites
FacebookPIXNET Digital Media Corporation(u) Microsoft Sites
Facebook 428.3 469
2015 Top 15
1
2
3
4
5
6
7
8
9
10
11
12
13
14
15
(u) Yahoo Sites

Google Sites
Facebook
PIXNET Digital Media Corporation*
(u) Microsoft Sites
Chunghwa Telecom
(U) Next Media Interactive Ltd.
(U) ETtoday & EMI Group
(u) UDN Group
Wikimedia Foundation Sites
Baidu.com Inc.
(u) YAM.COM
PChome Online
(u) Liberty Times Group
LINE Corporation
2016 03 01
()
96.3
89.6
71.5
57.0
56.4
47.0
39.1
38.9
37.7
35.9
35.6
33.6
29.9
27.5
27.2
6,046
4,353
3,127
1,156
1,717
734
1,035
962
565
531
677
422
384
401
922
298.0
297.9
428.3
17.4
61.0
26.2
27.0
31.1
19.6
11.1
27.7
3.8
42.0
13.7
4.6
302
328
469
26
30
26
32
33
36
15
40
8
147
17
7
34.3
29.7
29.2
6.8
12.6
5.0
9.7
7.9
4.6
4.5
7.6
3.3
4.2
4.5
1.4
* 2015 9 2015 1-8 [P] PIXNET 9-12 [P] PIXNET Digital Media Corporation
A
R
O
2015
2015
(U) Next Media Interactive Ltd.(u)

YAM.COM36.5% Yong Sheng
Technology Mobile01 (u) Liberty Times GroupLINE
Corporation(u) Fubon Multimedia Technology
2015 %
Top 15
1
2
3
4
5
6
7
8
9
10
11
12
13
14
15
(u) Yahoo Sites

Google Sites
Facebook
(u) Microsoft Sites
Chunghwa Telecom
(u) UDN Group
Baidu.com Inc.
(u) YAM.COM
PChome Online
Yong Sheng Technology
2016 03 01
96.0
89.8
71.4
56.3
55.2
46.6
41.5
39.1
38.2
36.8
36.0
31.0
29.6
29.0
28.5
2015 %
Top 15
(u) Yahoo Sites
Google Sites
Facebook
(u) Microsoft Sites
Chunghwa Telecom
(u) UDN Group
(u) YAM.COM
Baidu.com Inc.
PChome Online
LINE Corporation
(u) Fubon Multimedia Technology
96.7
89.5
71.7
59.0
56.5
47.4
38.7
37.2
36.5
36.4
35.8
34.4
30.2
29.0
27.5
A
R
O
2015
18-24
LINE Corporation(u) China Times Group 18-24 25-44
(u) UDN GroupYong Sheng Technology Mobile01
45 (u) Fubon Multimedia Technology
2015 18-24 %
Top 15
1
2
3
4
5
6
7
8
9
10
11
12
13
14
15
(u) Yahoo Sites

Google Sites
Facebook
(u) Microsoft Sites
Chunghwa Telecom
Baidu.com Inc.
(u) UDN Group
(u) YAM.COM
LINE Corporation
(u) China Times Group
2016 03 01
97.1
92.3
80.7
65.0
62.2
52.3
51.3
50.8
47.2
44.4
40.8
37.0
35.9
34.5
34.1
2015 25-44 %
Top 15
(u) Yahoo Sites
Google Sites
Facebook
(u) Microsoft Sites
Chunghwa Telecom
(u) UDN Group
(u) YAM.COM
Baidu.com Inc.
PChome Online
Yong Sheng Technology
98.4
91.0
72.3
61.4
59.6
49.8
42.4
41.2
40.7
36.8
36.5
35.2
35.0
31.5
30.8
2015 45 %
Top 15
(u) Yahoo Sites
Google Sites
Facebook
(u) Microsoft Sites
Chunghwa Telecom
(u) UDN Group
(u) YAM.COM
Baidu.com Inc.
PChome Online
(u) Fubon Multimedia Technology
96.9
89.2
67.3
56.3
52.0
47.6
39.5
32.5
31.8
31.1
30.6
30.3
30.1
25.2
24.0
A
R
O
2015
comScore Mobile Metrix Mobile 2015 1,075.2

166.5
25 3.8
Mobile 51.0% 49.0% 25-34
35-44
2015
2015 Mobile
Mobile
A
R
O
7.7%
1,075.2 /
25 /
17.2%
14.3%
51.0%
3.8 /
9.8%
2.0%
18-24
icon source: www.iconfinder.com
166.5 /
8.4%
16.9%
14.2%
49.0%
8.8%
0.7%
25-34
35-44
45-54
55+
*Mobile 18 App
Total Mobile 2015 4 Mobile 2015 4 2015 12
2016 03 01
comScore Mobile MetrixARO 2015 01 2015 12
2015
2015 PC 18.4 2.4
3.6
34.3%
A
R
O
PC
1,833 2,859
2015 PC 1,332.7 29.5

2,735 30.3 46.9
PC 52.1% 47.9% 25-34 35-44
2016 03 01
2015
2015 PC Top 3 (u) Top 15
(U)
(u)
A
R
O
18-24
25-44 (U) (U) - 45
(u) (u) -
2015 PC Top 3 (u) Yahoo Sites Google SitesFacebook

Top 15 Facebook
(U) Next Media Interactive Ltd.Yong Sheng Technology(u)

Liberty Times Group(u) YAM.COMLINE Corporation(u) Fubon
Multimedia Technology
2016 03 01
2015
comScore Mobile Metrix 2015 Mobile 1,075.2 166.5
3.8
Mobile 51.0% 49.0% 25-34 35-44
A
R
O
2016 03 01
IX
2014-2015
2016 03 01
2014-2015
2014 1 2015 12 10
RDD 300 24
7,200
2016 03 01
I
X
2014-2015
Key Findings
2014-2015
2015
(75.7%)
Android Apple iOS
2015
76.5%
2015
(67.1%) /(58.7%)
28.9%
2016 03 01
I
X
2014-2015
72.4%
60.9%
51.9%
64.9%
54.1%
56.0%
55.2%
2014H1
75.7%
2014H2
2015H1
2015H2
BASE2014H1 N=1,800
2014H2 N=1,800
2015H1 N=1,800
2015H2 N=1,800
2015 (75.7%)
15 (+3.3%) 2014H2 - 2015H1 (+7.6%)
2015 56.0%
2016 03 01
I
X
2014-2015
2014H1
74.9%
2014H2
75.2%
2015H1
76.7%
15.5%
Android
Apple iOS
18.1%
Windowsphone
I
X
Blackberry
18.4%
2015H2
76.2%
0%
20%
40%
18.0%
60%
80%
100%
BASE2014H1 N=1,094
2014H2 N=1,166
2015H1 N=1,304
2015H2 N=1,362
Android
Apple iOS 2014 15.5% 18.1% 18%
2016 03 01
2014-2015
71.0%
71.7%
75.3%
-
76.5%
Total
2014H1
2014H2
2015H1
2015H2
BASE2014H1 N=1,800
2014H2 N=1,800
2015H1 N=1,800
2015H2 N=1,800
10~19 20~29 30~39 40~49 50
2014H1
71.0%
73.7% 68.3%
92.3%
96.0%
91.4%
77.4%
39.9%
2014H2
71.7%
72.8% 70.6%
88.9%
95.2%
92.8%
81.9%
40.4%
2015H1
75.3%
76.3% 74.3%
91.4%
96.5%
94.6%
87.0%
46.1%
2015H2
76.5%
76.5% 76.4%
5%
92.5%
96.0%
91.5%
83.6%
52.2%
BASE2014H1 N=1,800
2014H2 N=1,800
2015H1 N=1,800
2015H2 N=1,800
2015 76.5%
49
2016 03 01
I
X
2014-2015
63.7%
55.1%
27.1%
2014H1
62.6%
64.8%
59.0%
63.4%
29.4%
29.3%
2014H2
2015H1
67.1%
58.7%
28.9%
2015H2
BASE2014H1 N=1,800
2014H2 N=1,800
2015H1 N=1,800
2015H2 N=1,800
/
//
2015 /
(64.8%)/
(63.4%) 2015 /
(67.1%) 8
20-39 /
30-39
10~19
20~29
30~39
40~49
50
Total
2014H1
2016 03 01
2014H2
2015H1
2015H2
I
X
2014-2015
2014H1
2014H2
2015H1
2015H2
24.9%
22.0%
19.9%
23.9%
44.5%
45.2%
43.1%
42.7%
(3+)
30.5%
32.7%
37.1%
33.4%
BASE2014H1 N=1,278
2014H2 N=1,290
2015H1 N=1,354
2015H2 N=1,376
2016 03 01
10-19 50
(3+) 30-39
I
X
2014-2015
3.8%
38.3% 38.3%
36.5% 34.9%
30.5%
16.9%
37.1%
32.7% 33.4%
2014H1
4.8%
2014H2
14.8%
2015H1
12.4%
8.3% 10.1%
9.0%
7.8% 6.5%
1.5%
1.4% 0.8%
1.3%
2.3%
3.0%
5.8%
3.9%3.3%
3.9%
3.2%
2.0%
I
X
2015H2
BASE2014H1 N=1,278
2014H2 N=1,290
2015H1 N=1,354
2015H2 N=1,376
/
2014H1 //
/ 2015H2 14.8%
/ (7.8%)
2016 03 01
2014-2015
()
119.2
124.6
()
2015H1
105.5 105.2
145.0 139.8
2015H1
117.2 109.6
2015H2
2015H2
72.9 78.8
64.367.7
61.2 61.9
40.5 41.5
BASE2015H1 N=1,354
2015H2 N=1,376
BASE2015H1 N=1,354
2015H2 N=1,376
/
100
140
2016 03 01
I
X
2014-2015
2014-2015 2015
(76.5%) (56%)
/
I
X
2016 03 01
2014-2015
20141300
10
2014/012015/12
N=1,800
N=7200
2016 03 01
3579
49.7%
3622
50.3%
10~19
930
12.9%
20~29
1076
14.9%
30~39
1327
18.4%
40~49
1222
17.0%
50
2645
36.7%
3254
45.2%
1900
26.4%
2046
28.4%
I
X
marcom@insightxplorer.com

InsightXplorer Biweekly Report - 20160301

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20160301

comScore Mobile Metrix 2015

Middle East - Africa

Middle East - Africa

comScore MMXARO 2015 01 2015 12

comScore MMXARO 2015 01 2015 12

PC 52.1% 47.9% 25-34

comScore MMXARO 2015 01 2015 12

comScore MMXARO 2015 01 2015 12

comScore MMXARO 2015 01 2015 12

comScore MMXARO 2015 01 2015 12

2015 PC (u) Yahoo Sites 96.3%

(u) Yahoo Sites

comScore MMXARO 2015 01 2015 12

(U) Next Media Interactive Ltd.(u)

(u) Yahoo Sites

comScore MMXARO 2015 01 2015 12

(u) Yahoo Sites

comScore MMXARO 2015 01 2015 12

comScore Mobile Metrix Mobile 2015 1,075.2

icon source: www.iconfinder.com

comScore Mobile MetrixARO 2015 01 2015 12

2015 PC 1,332.7 29.5

PC 52.1% 47.9% 25-34 35-44

2015 PC Top 3 (u) Yahoo Sites Google SitesFacebook

(U) Next Media Interactive Ltd.Yong Sheng Technology(u)

Mobile 51.0% 49.0% 25-34 35-44

10~19 20~29 30~39 40~49 50

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