INTRODUCTION

LOGISTICS, FREIGHT FORWARDING, FREIGHT FORWARDER

Logistics is the management of flow of resources, not only goods, between the point of origin and the point of
consumption in order to meet the requirements of customers or corporations. Logistics involves the
integration of information, transportation, inventory, warehousing, material handling, packaging, and often
security. Today the complexity of production logistics can be modeled, analyzed, visualized and optimized by
plant stimulation software, but is constantly changing. Logistics is commonly seen as branch of engineering
that creates people systems rather than machine systems.
Freight forwarding is the coordination and shipment of goods from one place to another via a single or
multiple carriers via air, marine, rail or highway. The importance of freight forwarding for global trade was
recognized in Canada in 1948 with the establishment of the Canadian international freight forwarders
association(CIFFA).the principle of freight forwarding are premised on the efficient and cost effective transfer
of goods that are maintained in good condition throughout their travels. Having the knowledge and skills to
navigate the regulations of freight forwarding is integral to ensuring the successful shipment and delivery of
goods. This is done by a freight forwarder.
A freight forwarder, forwarder, or a forwarding agent also known as non vessel operating common carrier
(NVOCC) is a person or a company that organizes shipments for individuals or corporations to get goods
from the manufacturer or producer to a market customer or final point of distribution. Forwarders contact a
carrier to move the goods. Forwarders responsibilities included advice on documentation and customs
requirements in the country of destination.
Puyvast maritime India Pvt Ltd is a freight forwarder who acts as an intermediary between shipper and
consignee.

FREIGHT FORWARDING IN CHENNAI

Chennai also known as madras is in the state of Tamilnadu. Chennai is the core shipping area in south India.
Chennai port, Kattupalli port and L&T port, Ennore port contributes major movement of goods.
Freight forwarders play a vital role in shipping market in Chennai. There are large number of freight
forwarders and shipping companies in Chennai. Chennai act as a core area for shipping business. There are
more than 3000 freight forwarders in Chennai.

MAJOR FREIGHT FORWARDERS IN CHENNAI

Shine logistics
Ocean waves freight logistics pvt ltd
Surface shipping & transport system pvt ltd
Trans ocean freight services pvt ltd
Adithya freight forwarders pvt ltd
DHL express
Horizon freight forwarders pvt ltd
Freight systems pvt ltd
Trans link logistics pvt ltd

COMPANY PROFILE
PUYVAST MARITIME INDIA PVT LTD

Puyvast maritime India pvt ltd are associate partners with M/s. Puyvast chartering, BV Holland. Together they
are in the business of sea transportation of cargo from India to worldwide destinations-with a combined
experience of 100 years.
Puyvast maritime India pvt ltd have their own offices and sub agents at all major ports in India and provide
additional activities such as freight forwarding, customs clearance, vessel agency, stockyards, stevedoring,
inland transportation.
Puyvast group has established itself as a major provider of comprehensive logistics solutions such as

Air freight

Ocean freight

Warehousing

Customs clearance

Break bulk

Transportation

Project cargo

Vessel chartering

Their services include packing documentation, insurance, warehousing, customs formalities, collection and
delivery.
Puyvast has a client base, company of international repute who has been regularly availing the vast shipping
expertise available with the team. Puyvast totally provide trade with a high level of reliability combined with
a personalized service.
Puyvast maritime India private limited was registered on 10th April 1997.

MISSION

We aim to cater to all sections of customers according to their requirement.

Deliver superior value to customers, shareholders, employees and society.

We value Integrity, Commitment, Passion and Speed.

Our constant endeavor is to achieve total customer satisfaction.

To provide service excellence and exceptional care to all our customers.

To encourage an open atmosphere, conducive to learning and team work

Performing in an ethical and forthright manner.

VISION

To actively contribute to the social and economic development of the county.

To be a premium global conglomerate with a clear focus on each business.

To offer high quality and cost-effective products & services.

To remain responsive and flexible.

To approach projects with teamwork and collaboration.

To focus on clients needs and create solutions.

To build customer loyalty.

BOARD OF DIRECTORS OF PUYVAST

VIVEK KARAN

VARSHA KARAN
4

SHANMUGAM RAVISHANKAR

RAO YEPADY SUBRAMANYA

RAGHAVENDRA PAI

REGULAR SAILINGS
They have regular sailings in various part of the world.
This includes:

ANTWERP

LIVERPOOL

ROTTERDAM

THAILAND

JAPAN

TAIWAN

KOREA

CHINA

INDONESIA

HONG KONG

SINGAPORE

VIETNAM

PASAJES

VIGO

ALICANTE

MARINA DI CARARA

THEY ACT AS (MAJOR OPERATIONS):

SHIP OPERATORS

INDIAN GRANITE EXPRESS

SHIP MANAGERS

INDIAN PROJECT EXPRESS

SHIP BROKERS

CHARTERERS

LINER AGENTS

INLAND LOGISTICS

INDIAN STEEL EXPRESS

TIMBERLINE

DRY BULK CARRIERS

STEVEDORES

MAJOR COMPETITORS

DHL SUPPLYCHAIN &GLOBAL FORWARDING

UPS SUPPLYCHAIN SOLUTIONS
DAMCO
C H ROBINSON WORLDWIDE
LOGWIN
TRANSWORLD LOGISTICS
KERRY LOGISTICS
UTI WORLDWIDE
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MAJOR OPERATIONS:
INDIAN GRANITE EXPRESS
Cut to specification for industry, the Indian granite express has been a name synonymous with the trade for
almost three decades. With an emphasis on minimum transit time and flexibility, the Indian granite express
has been a backbone of granite movements, shipping over a million tons of granite spread over a hundred
sailings annually.
Puyvast is the largest granite carrier from India to most destinations all over the world.
With a minimum of six monthly sailings from Kandla, Goa, Karwar, Mangalore, and Tuticorn on the west
coast, and Vizag, Kakinada, Krishnapatanam and Chennai on the east coast, to several destinations in South
East Asia and Far East, this express service delivers cargo with a maximum time of 25 days.
Puyvast also offers monthly sailings to north European, Mediterranean, Scandinavian and UK ports and
largely servicing the port of Antwerp, which is the gateway for all granite shipments to Europe.
Partial lists of destinations serviced include:

Towards far east: Hualien / Hong Kong / Xiamen / Shihu

Towards Europe: Marina di Carrara / Porto Marghera / Alicante / Leixoes / Vigo / Bilbao / Pasajes /
Rotterdam / Antwerp / Gdansk.

INLAND LOGISTICS
Established to cater to the Indian exporter and importer, puyvasts logistics division has several decades of
experience in providing a host of value added services.
Puyvast has its own Customs House Agents license (CHA) at Chennai, vizag, Kakinada, Bangalore,
Mangalore and karwar. Puyvast regularly clears containers from these ports and ICDs. Puyvast is also
registered with the Director General of Shipping (DGS) as a Multimodal Transport Operator (MTO). To
augment the services Puyvast own and operate a fleet of heavy equipments, including trailers, cranes and
forklifts.
With the competence to undertake carriage of cargo by sea in containers as well as break bulk, Puyvast has the
capacity to offer comprehensive end to end solutions for outward and inward transits through their freight
forwarding divisions and a network of overseas associates.
Puyvast through their own and associate concerns, also operate their own stock yards at all major ports, are
registered stevedores and have long term tie ups with reputed warehousing companies
A partial list of equipments includes:

Cranes (crawler and truck mounted) : 23 nos , capacity: 10Mtns to 125Mtns

Forklift trucks

Tractor trailers

: 11 nos , capacity: 0.5Mtns to 32Mtns

: 15 nos, 20 & 40

INDIAN STEEL EXPRESS

India has emerged to be amongst the largest steel producing nations in the world, and has also seen a
corresponding growth in export of these products to various global markets worldwide.
Puyvast has been associated with these exports since its inception, and over the past few decades has catered
to the requirements of almost all major steel manufacturers and traders, to destinations in South East Asia,
Europe, Scandinavia, and UK.
Puyvast vessels are ideally structured and suitably geared to load steel products, which together with
Puyvasts range of specialized equipments to handle plates, coils, billets, blooms and slabs, provides a safe
and reliable transport to the steel industry.
A PARTIAL LIST OF CLIENTELE INCLUDES

TATA steel international

JSW steel Ltd

Essar steel Ltd

Jindal power & steel Ltd

Steel Authority of India ltd

Salzgitter AG

Dufferco Asia Pvt Ltd

Thyssenkrupp AG

Interfer Steels and Commodities GMBH

Bhushan Power and steel Ltd

CMC steel

Uttam Galva steels Ltd

Unisteel Technologies Ltd

TIMBERLINE

Established to cater to the Indian timber importers, timberline, in a period of a few years, has shipped several
million cft of timber logs to India. With vessel capacities varying from 4500MT DWCC to 22000MT DWCC,
the line has established itself as a major service provider to the Indian timber industry
.
Timberlines regular sailing routes are from Myanmar, Malaysia, Indonesia and the remote Solomon islands to
Calcutta, Vizag, Chennai, Tuticorin, Mangalore and Kandla.
Puyvast is in the process of introducing regular services also from Africa, Australia and New Zealand to the
sub continent, to further serve the timber industry.

VESSELS HAVING PERFORMED UNDER TIMBERLINE INDUSTRY

MV ALTIS

: DWT-26,472

MV ARAMISA

: DWT-23,601

MV KENGTUNG

: DWT-11,654

MV COCOGYUN

: DWT-10,290

MV KYAUKPYU

: DWT-8,242

MV GLEB K

: DWT-7,428

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DRY BULK CARRIERS

India is a country rich in mineral resources and abundance of agricultural produce, substantial quantities of
which are exported.
Puyvast has been associated with the carriage of dry bulk from east and west coast ports of India to
destinations in Europe as well as Far East, servicing both domestic and international trading houses.
Puyvast operated vessels are certified to load dry bulk commodities such as SBM, RSM, maize, wheat, sugar,
rice, limonite, garment, chrome, feldspar, manganese and pig iron.
With a team of competent super cargoes and suitable stevedoring equipments to handle varied dry bulk
commodities, Puyvast is in a position to offer dependable ocean carriage to the dry bulk trade.

VESSELS HAVING PERFORMED DRY BULK CARRIAGE INCLUDE:

MV EGS CREST

:DWT : 35,914

MV SIBI

:DWT : 28,442

MV BULK FLOWER

MV GABION

:DWT : 22,882

MV SEA CORAL

:DWT : 14,384

MV BOHAI CHALLENGE

:DWT : 12,371

MV FRIENDLY SEA

:DWT : 12,034

MV GENIUS STAR X

:DWT : 12,000

MV ALAW

:DWT : 8,244

:DWT : 24,968

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INDIAN PROJECT EXPRESS

Puyvast is one of the few companies who can offer a total package of specialized project transport, which can
be adapted to the specific requirements of the client.
A diversified fleet of suitably generated vessels available with the group and in-house experience of the
technical department represents the backbone of Puyvasts integrated project transport expertise.
The Puyvast team offers a great variety of value added services in the field of project and heavy lift transport,
ensuring a reliable alternative to this trade, and those requiring a total turnkey transport.
A PARTIAL LIST OF PROJECT SHIPMENTS EXECUTED INCLUDES:

Relocation of a Chennai plant from Karwar to Egypt on a turnkey basis for BILT.

Offshore oil rig from Vizag to Oman for ONGC.

Locomotives and coaches from Chennai to Sri Lanka & Africa for RITES & IRCON.

Dumpers/ Dozers/ Excavators from Chennai to Syria & Tunisia as well as to South East Asian
ports for BEML.

Transformers from Chennai to Syria for BHEL.

Transmission towers from Mumbai to Tripoli for KEC.

Chemical plant from Chennai to Aqaba for SPIC.

Wind mill blades from Chennai to Kellysburg for GE Energy.

Construction and mining equipment from Chennai & Kolkata to Africa and South East Asia for
Caterpillar, Komatsu, and Hitachi Telcon.

Dismantled cement plant from Chennai to Lobito, West Africa.

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LOCATIONS IN INDIA
HEAD OFFICE

Bangalore

BRANCH OFFICES

Chennai

Vizag

Kakinada

Krishnapatanam

Mangalore

Karwar

ASSOCIATES

Kandla

Tuticorin

Mumbai

Paradip

Goa

Kolkata/ Haldiya

Mangalore

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ORGANIZATIONAL STRUCTURE

TOP LEVEL MANAGER

(Head office)

GENERAL MANAGER
(Branch office)

DEPARTMENTAL MANAGER
(Branch office)

FIELD STAFF

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ORGANIZATIONAL CHART OF PUYVAST MARITIME INDIA PVT LTD

GENERAL MANAGER

SENIOR MANAGER
(BREAK BULK)

SALES COORDINATOR

EXECUTIVE

SENIOR MANAGER
(ODC)

SALES COORDINATOR

EXECUTIVE

SENIOR MANAGER
(MARKETING)

SALES COORDINATOR

EXECUTIVE

CUSTOMERS

CUSTOMER RELATION MANAGER

(CRM)

GENERAL MANAGER
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OBJECTIVE OF STUDY

To study the organization to understand the application of management concepts in the organization
and to suggest feasible measures to improve the organizational perfomance

To understand the overall activities in Puyvast Maritime India Pvt Ltd.

To understand the strength and weakness of Puyvast maritime.

To list out the opportunity and threats for the company.

To understand the competitors for the company.

To study the marketing techniques and procedures adopted by the company.

To learn about documentation, sales coordination, and CRM.

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FUNCTIONAL AREAS

FREIGHT FORWARDER

A freight forwarder, forwarder also known as non vessel operating common carrier is a person or company
that organizes shipments for individuals or corporations to get goods from the manufacturer or producer to a
market customer or final point of distribution. They contact with carriers to move the goods but acts as an
expert in the logistics network. Freight can be booked on a variety of shipping providers, including ships,
airplanes, trucks, and railroads. International freight forwarders typically handle international shipments.
Information typically reviewed by a freight forwarder includes the commercial invoice, shippers export
declaration, bill of lading and other documents required by the carrier or country of export, import and/or
transshipment.
The original function of the forwarder was to arrange for carriage by contracting with various carriers,
Forwarder responsibilities included advice on documentation and customs requirements in the country of
destination. His correspondent agent overseas looked after his customer`s goods and kept him informed about
matters that would affect movement of goods.

CUSTOMS HOUSE AGENTS (CHA)

In India a customs house agent for (CHA) is licensed to act as an agent for transaction of any business relating
to the entry or departure of conveyances or the import or export of goods at a customs station. CHAs maintain
detailed, itemized and up to date accounts. A CHA license may be temporary or permanent.

QUALIFICATIONS
An applicant should:

Be a graduate of a recognized university.

Hold a pass in formG as an employee of the firm or company.

Should have three years of experience in customs clearance work.

Should have bank certified assets of Rs 5 lakh.

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DUTIES

AUTHORIZED CLEARANCE ONLY AGAINST AUTHORIZATION: a CHA is required to clear

goods for import or export with specific authorization from the principal which must be produced
whenever required by the deputy or assistant commissioner.

PERSONAL CLEARANCE: the CHA must personally clear the goods or clear them through an
employee designated by the commissioner. All documents should list the CHAs name at the top.

CONFLICTS OF INTEREST: If the CHA is a former officer of a department, he cannot represent

any matter before a customs officer which he had considered as an officer. He cannot use facts which
came to his knowledge as an officer.

CORRECT ADVICE: The CHA must advise the client to comply with the provisions of the Act and
the regulations, diligently ensuring the imparting of correct, relevant information to the client for
clearance of cargo or baggage. If there is non-compliance by a client, the CHA must bring it to the
attention of the deputy or assistant commissioner. This regulation requires the CHA to provide
information to the department.

FISCAL ACCOUNTABILITY: The CHA must promptly pay the government all monies received
from the client for duties and taxes. Any money received from the client or from the government
should be promptly and fully accounted to the client.

RECORD-KEEPING: A CHA should not attempt to gather information from government records if
they are not provided by the appropriate officer. Access to records should not be denied, removed or
concealed when sought by the Commissioner. Records and accounts must be maintained as directed by
the Deputy or Assistant Commissioner, and available for inspection. All documents must be prepared
in accordance with rules and orders.

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CUSTOMS HOUSE
Custom is a controlling body. It is an authority or agency in a country responsible for collecting and safe
guarding customs duties and for controlling the flow of goods including animals personal effects and
hazardous items in and out of a country, Depending on legal legislation and regulation, the import or export of
some goods may be restricted or forbidden, and the customs agency enforces these rules.
The customs agency may be different from the immigration authority, which monitors persons who leave or
enter the country, checking for appropriate documentation, apprehending people wanted by international
search warrants and impeding the entry of others deemed dangerous to the county. A country .A custom duty
is a tariff on the import or export of goods.
Commercial goods not yet cleared through customs are held in a customs are, often called a bonded store,
until processed , all authorized ports are recognized customs area , PUYVAST has CHA which handles ODC
and BREAKBULK cargo in and out of INDIA.

WAREHOUSING
A warehouse is

a commercial

building for

storage

of goods.

Warehouses

are

used

by manufacturers, importers, exporters,wholesalers, transport businesses, customs, etc. They are usually large
plain buildings in industrial areas of cities, towns and villages. They usually have loading docks to load and
unload goods from trucks. Sometimes warehouses are designed for the loading and unloading of goods
directly from railways, airports, or seaports. They often have cranes and forklifts for moving goods, which are
usually placed on ISO standard pallets loaded into pallet racks. Stored goods can include any raw materials,
packing materials, spare parts, components, or finished goods associated with agriculture, manufacturing and
production. Warehouse allow transport optimization along the supply chain, and allow companies to work
with an optimal inventory (economic order quantity) regarding service quality.
The company has its own bonded warehouse to store goods at different places around the world.

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Duty officer in warehouse in charge can be check job card and pass after verification process complete next
the forklift experts and manual efforts destuffing the cargo in to the vehicle.
Another important process of import warehouse is to examine the import cargo with the presence of customs
duty officers.
Export warehouse mainly focused on the stuffing and prestage examination of export cargo. Under the duty
officers and warehouse in charges can verify the job card and pass .And to entered daily report of warehouse
activities.In special case of an export activities warehouse duty officer can inform the take in the tally process
for the purpose of customers satisfaction and to avoid reduce of number of products.

TRANSPORTATION

Owned Vehicle
The company owns about 30 trucks which are based at various important Branches. Some of these vehicles
are being operated on a fixed schedule touching enroots stations. These vehicles are called scheduled vehicles.
The overall control of all company vehicles resets with the Transport Section. For Administrative convenience
a sub section of the Transport Section is based at Head Office to check the documents and to monitor the
performance of Company vehicles held at various Branches
Hired Vehicle
Some cases the company will hire the vehicles from outside or brokers. Hire Payment Advice is an important
document issued to the owner/driver of the vehicle hired for the purpose of transporting goods.
The company has its own hired vessels for the export and import of goods.
Puyvasts fleet of trailers, cranes, and forklifts, enable it to provide a total and comprehensive logistical
solution to the trade.

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 INLAND LOGISTICS
Concurrent with their services, Puyvast offers inland logistics solutions as a value added service to
complement their ocean transport service.
It covers:

Timely pickup and delivery.

Cost efficient and one point of contract.

Safe handling of cargo.

Constant monitoring of quality assurance.

Customs clearance at port/CFS.

Cargo survey.

Extensive facilities at ICDs, stockyards and CFS.

CHARTERING

Chartering is an activity within the shipping industry. In some cases a charterer may own cargo and employ a
shipbroker to find a ship to deliver the cargo for a certain price called freight rate. Freight rates may be on a
per ton basis over a certain route in world scale points or alternatively may be expressed in terms of a total
sum.
A charter may also be a party without a cargo who takes a vessel on charter for a specified period from the
owner and then trades the ship to carry cargoes at a profit above the hire rate or even makes a profit in a rising
market by re letting the ship out to other charterers.

21

A charterer may also be a party without a cargo who takes a vessel and charter for a specified period from the
owner and then trades the ship to carry cargoes at a profit in a rising market by re letting the ship out to other
charters.

DEPARTMENTS OF PUYVAST MARITIME

ACCOUNTS AND FINANCE DEPARTMENT

Puyvasts Head office at Bangalore is having a separate Accounts department. Centralized accounting system
is adopted in the organization. The accounting is done in head office and branches are fully computerized.
Important functions of accounting department are; arranging bank guarantee; issue of cheques to branches,
reconciliation of bank account, and maintenance of creditors account etc .Finance is the lifeblood of a
business. It is the pivot around which all business activities move.
In fact all-important managerial decisions are subject to availability, cost profitability, safety and liquidity of
financing the finance manager is the responsible authority for this department.

THE MAIN OBJECTIVES AND FUNCTIONS OF THIS DEPARTMENT ARE AS FOLLOWS:

To ensure enough funds for the various requirements of business

To provide sufficient flexibility in financial planning so that there is perfect matching between
business needs and finance raised or which is proposed to be raised
To raise funds and maintain funds at the lowest cost possible
To ensure adequate liquidity of funds so that the business is not in short of liquid
Cash to pay of current liabilities
To achieve safety of investment as also to secure maximum profitability of the
Money invested
To secure to owners (shareholders) on the capital invested by them
To maintain credit worthiness and a good image of the business among creditors,
Bankers, shareholders and members of the public

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To achieve maximum efficiency in the enterprise through proper planning, organization and control of
financial resources

ACTIVITIES OF FINANCE DEPARTMENT:

Purchase bill accounting: - When various purchases are made the bill is received at the department.

Cheques and demand drafts are issued to the concerning parties and is accounted into system.
Sales accounting: - Various customers consume the coir products. These customers pay for the

products they buy. The payment is accounted into the system in finance department.
Corporate bank accounting: - This department would do some of the major transactions of the
company. After the transaction the details about it would be sent to the company. It would be

accounted in the finance department.

Audits: - various external auditors do periodical audits in the organization. For example, internal
audits, statutory audits, income tax audits, sales tax audits etc. the matters and figures necessary for

auditing are provided from the finance department.

Cash and bank: - The payment to employees like medical reimbursement and various expenses to be
made for employees are done and accounted here. These all can be called cash operations.
Donation to various institutions, payment of excise duties etc. and all payments done through cheques
comes under bank operations. The head of the department is the finance manager.

HUMAN RESOURCES DEPARTMENT

All matters associated to recruitment, posting, promotion; transfers etc are done in Personnel department.
Attending matters connected salary/loan ESI/PF, Gratuity; Disbursement of pay lists to branches is done here.
The human resources of an organization are its most important resources they make available to the
organization their work, talent, skills, and drive. Competent and dedicated performance on their part goes a
long way in successful accomplishment of the organizational objectives. Personnel management is therefore
among the most critical task of a manager. Selection, placement, training and development of right kinds of
personnel constitute the basis of personnel department. The personal manager is the head of the department.
The personnel manager is required to possess certain human relation skills but essentially an advisor and
without much authority. Growing competition has forced business organization to improve personnel
management methods as a means to improve organizational performance.
The Personal department is responsible for allowing leave to the workers. The workers are permitted with sick
leave, casual leave and ESI leave.
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ADMINISTRATION &MARKETING DEPARTMENT

Administration is the range of activities connected with organizing and supervising the way that an
organization functions.
Marketing can be looked at as an organizational function and a set of processes for creating, delivering and
communicating value to customers, and customer relationship management that also benefits the organization.
Marketing department carries the functions like business promotion, Special rates, Delay complaints,
Demurrage concession, short and excess interchange etc

Main functions of administration section

All matters relating to board of trustees

Transport services to employees port users and guests.
Reimbursement of telephone/ fax expenses.
Conservancy of administration building, training centre, and Ministry court.
Management of guest houses
Coordination with central and state government
Visits by VIPs
Coordination with CISF
Compilation of administration report
Coordination with other departments and other sections of administration department.
Celebration of official function.

MARKETING DEPARTMENT

Marketing department carries the functions like business promotion, Special rates, Delay complaints,
Demurrage concession, short and excess interchange, penalty check post mordant etc. The leading surface
24

team spirit having branches all over the world is amazing. The salient features that influence PUYWAST
marketing programs include the following. PUYVAST in Chennai

having a national presence in over

locations all over India. From all over the world PUYVAST handles over dimensional machinery and granite
blocks are imported to different countries. Owns and controls over more than 100 trucks with the most
advanced and professional fleet management system, A convey of 300 and more trailers, factors, beavers and
most modern luxury coaches. There are 1000 staffs and more than 50 branches, in the state of art workshop,
with over 600 professional staffs. All the service package of service for private and public under takings
customized according to individual tastes and needs. Provision of quality service for corporate as well as for
small under takings through appropriate blend of all most modern techniques of freight forwarding and
advanced office automation.

MARKETING DEPARTMENT IN PUYVAST

Head of marketing department is Mr . KARTHIK V.J in Chennai. His designations are sales manager, business
developer and customer supporter. He is the one who controls the marketing department. All decisions
concerned with marketing are undertaken by him. In Chennai there are two offices namely, POONAMALLE
EGMORE and MYLAPORE. These employees interact frequently among themselves on wide scale and with
their numerous customers.

CUSTOMER RELATION

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CRM is an approach to managing a company`s interaction`s with current and future customers. If often
involves using technology to organise, automate, and synchronize sales. Marketing, customer services, and
technical support.
Characteristics
CRM is a customer-oriented feature with services response based on customer input , one- to one solutions
to customers requirements, direct online communications with customer and customer services center that are
intented to help customers solve their issues. It includes the following functions.
Sales force automation
Data warehouse
Opportunity management

DOCUMENTATION

This department deals with preparation of necessary documents to perform business efficiently and
effectively.

THE DOCUMENTS REQUIRED FOR EXPORT PROCEDURE

Shipping bill
Commercial invoice
Packing list
Mates receipt
Bill of Lading
Bill of exchange
Certificate of insurance
Certificate of origin
Certificate of inspection
Shipping order
AR 4 FORM
GR FORM
TRANSPORT documents
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a)
b)
c)
d)
e)

Ocean freight
Air freights: railway receipts
Rail/road receipts
Post: post parcel receipts
Courier: courier receipt

THE DOCUMENTS REQUIRED FOR IMPORT PROCEDURE

Import procedure
Order acceptance
Bill of exchange
Certificate of origin
Packing list
Certificate of inspection
Commercial invoice
Bill of entry
Delivery order

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SWOT ANALYSIS
STRENGTH

In Puyvast, employees are skilled and properly trained.

Well constructed office buildings with all amenities.

Provide excellent working environment and well equipped office for employees.

Effective information flow in various levels that enables continuous function.

Quick and easy procedures for all the customers.

WEAKNESS

Employees are not treated equally.

Heavy workload, mental pressure for the employees.

Inadequate performance appraisal.

Lack of motivational techniques.

OPPORTUNITIES

We get more opportunities if things get done according to the proper order.

Proper treatment of employees will help to increase the efficiency of work done.

Use of advanced technology and service can improve their operations efficiently and
effectively.

THREATS

Competition: the company is facing tough competition from the competitors.

Competitors use advanced and modern technology that is available in market.

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FINDINGS

The company has its own infrastructure facilities and equipments to carry out their business.

The company has a brand name in Chennai.

The company has installed computerized system in all its operation to reduce manual efforts.

The company has offices and agencies all over the world to perform its operation.

Lack of promotional activities.

The weakness in the marketing and sales department will affect the entire business.

Lack of proper interaction or flow of information can lead to a business loss.

Employees lack proper knowledge in the area they work.

Companys goodwill and uniqueness in the service has kept company as fast growing business firm.

Lack of proper training to employees.

The company has close tie up with major exporters and importers including shipping companies.

The company has its own vessels leased to move cargo to different parts of the world.

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RECOMMENDATIONS

All the employees should be treated equally.

Employees should get proper training in the area they work.

Maintain advanced or latest technology in doing their business.

The company should adopt computerization in all departments to increase efficiency.

Company should aim on new marketing strategies.

The company can take competitive advantage by providing better service to customers.

Employ more educated people to perform its operations.

Top level management should maintain good interaction towards the middle and lower level
management.

Efficient and effective information system should be adopted for the proper and safe exchange of
information.

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CONCLUSION
The organization study at Puyvast maritime India pvt ltd really helped to study the basics of freight
forwarding. This also helped to study the present shipping market.
The functions and operations taken place or carried out in Puyvast maritime India pvt ltd is doing good to
achieve its objectives.
The organizational study carried out in Puyvast maritime India pvt ltd has paved a way to understand the
various departments and their functions and to get general overview of operating process of the organization.
It is one of the active and successful freight forwarding company in the Chennai shipping market.
Companys goodwill and uniqueness in this service has kept company as fast growing business firm. Proper
promotional and marketing activities increase the business for the company to increase the profit and growth
of the firm in world market.
The company has diversified in to CHA, warehousing, transportation, stevedores, and charterers in the
shipping market to facilitate better and smooth operations in the shipping industry.

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BIBLIOGRAPHY

company directory of Puyvast maritime India pvt ltd, 2013

Puyvast maritime manual (2000 version)

WEBILIOGRAPHY

www.eclpuyvast.co.in

www.puyvast.co.in

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