Informao

1 Vendas-razor (un.)
2 Vendas-razor ($)
3 Vendas-cartridge (un.)
4 Vendas-cartridge ($)

Anexo 7
(1) * preo Fabricante (An.7)
Anexo 7
(3) * preo Fabricante (An.7)

Nicho
Ano 1
1,000,000
$9,090,000
4,000,000
$29,400,000.00

5 Total Receitas ($)

2+4

$38,490,000.00

$87,135,000.00

$87,417,000.00

6 Custos Produo-Razor
7 Custos Produo-Cartridge
8 Custos de capacidade
9 Comunicao

1* Custos Produo (Anexo7)

3* Custos Produo (Anexo7)
Anexo 7
Anexo 7

$5,000,000.00
$9,720,000.00
$610,000.00
$15,000,000.00

$7,500,000.00
$24,300,000.00
$870,000.00
$16,000,000.00

$15,642,000.00
$22,176,000.00
$1,710,000.00
$42,000,000.00

$30,330,000

$48,670,000

$81,528,000

$8,160,000
21%

$38,465,000
44%

$5,889,000
7%

$616,000
$3,920,000

$924,000
$9,800,000

$3,484,800
$16,632,000

$3,624,000

$27,741,000

-$14,227,800

10 Custos Totais
11 Resultado Operacional
12 % das vendas

(5)-(10)
(11)/(5)

13 Canibalizao razors
14 Canibalizao cartridges

35% Nicho - 60% Mainstream

35% Nicho - 60% Mainstream

15 Resultado c/ Canibalizao

Ano2
1,500,000
$13,635,000
10,000,000
$73,500,000.00

Mainstrea
Ano 1
3,300,000
$25,839,000
9,900,000
$61,578,000.00

Mainstream
Ano2
4,000,000
$31,320,000
21,900,000
$136,218,000.00
$167,538,000.00
$18,960,000.00
$49,056,000.00
$2,450,000.00
$39,000,000.00
$109,466,000
$58,072,000
35%
$4,224,000
$36,792,000
$17,056,000

Informao
1 Vendas-razor (un.)
2 Vendas-razor ($)
3 Vendas-cartridge (un.)
4 Vendas-cartridge ($)

Anexo 7
(1) * preo Fabricante (An.7)
Anexo 7
(3) * preo Fabricante (An.7)

Nicho
Ano 1
1,000,000
$9,090,000
4,000,000
$29,400,000.00

5 Total Receitas ($)

2+4

$38,490,000.00

$87,135,000.00

$87,417,000.00

6 Custos Produo-Razor
7 Custos Produo-Cartridge
8 Custos de capacidade
9 Comunicao

1* Custos Produo (Anexo7)

3* Custos Produo (Anexo7)
Anexo 7
Anexo 7

$5,000,000.00
$9,720,000.00
$610,000.00
$7,000,000.00

$7,500,000.00
$24,300,000.00
$870,000.00
$7,000,000.00

$15,642,000.00
$22,176,000.00
$1,710,000.00
$19,000,000.00

$22,330,000

$39,670,000

$58,528,000

$16,160,000
42%

$47,465,000
54%

$28,889,000
33%

$616,000
$3,920,000

$924,000
$9,800,000

$3,484,800
$16,632,000

$11,624,000

$36,741,000

$8,772,200

10 Custos Totais
11 Resultado Operacional
12 % das vendas

(5)-(10)
(11)/(5)

13 Canibalizao razors
14 Canibalizao cartridges

35% Nicho - 60% Mainstream

35% Nicho - 60% Mainstream

15 Resultado c/ Canibalizao

Ano2
1,500,000
$13,635,000
10,000,000
$73,500,000.00

Mainstrea
Ano 1
3,300,000
$25,839,000
9,900,000
$61,578,000.00

Mainstream
Ano2
4,000,000
$31,320,000
21,900,000
$136,218,000.00
$167,538,000.00
$18,960,000.00
$49,056,000.00
$2,450,000.00
$17,000,000.00
$87,466,000
$80,072,000
48%
$4,224,000
$36,792,000
$39,056,000