Professional Documents
Culture Documents
Case Analysis
Mission Statement
Apple designs Macs, the best personal computers in the world, along with OS X, iLife, iWork, and
professional software. Apple leads the digital music revolution with its iPods and iTunes online store. Apple
reinvented the mobile phone with its revolutionary iPhone and App Store, and has recently introduced its
magical iPad which is defining the future of mobile media and computing devices.
It is radically different from Steve Jobs' original ideals, which are encapsulated in his mission statement:
"To make a contribution to the world by making tools for the mind that advance humankind.
Vision Statement
"Man is the creator of change in this world. As such he should be above systems and structures,
and not subordinate to them."
Company Overview
A story to tell
SWOT ANALYSIS
Strengths
Weaknesses
Opportunities
SWOT
Threats
Strategi
es!
Apple Inc
1981-1985
1985
Line extension
( Apple I, Apple II, Apple
III) - Quadrant I
1991-1997
1998
Market Penetration
Horizontal integration
ipod and itunes revolution