TEST EVALUATION

DUTCH DON'T HAVE TO CHOOSE FORMAT

Margin
Gross PD Rejects % Final Final Net Gross Net Net
Tally Mail Actual Gross PD Total Total Reject Final Net before Prom
Test Description Pull Noes Forecast Bad Bad Pull Cont'n/00 Cont'n/00 Cont'n
Key Qty Orders Pull % Noes Resp Resp % Index Rejects Pull % Prom Costs
Index % to Final Debt % Debt Index 0 Mailed 0 Mailed Index
Costs

Control - Canadian 5F Format

160 10005 569 5.69% 100 3827 38.25% 4396 43.94% 14.50% 100 83 3.90% 22 4.64% 100 £18.88 £1,073.49 £354.50 £718.99 100
(Reverse of SP/PCB)

Dutch Don't Have To Choose

162 10005 452 4.52% 79 3150 31.48% 3602 36.00% 12.85% 89 58 3.90% 18 3.76% 81 £19.37 £875.12 £298.39 £576.73 80
Format test

Dutch Don't Have To Choose

Format - with gross pull index
10005 512 5.12% 90 3150 31.48% 3662 36.60% 12.85% 89 66 3.90% 20 4.26% 92 £19.37 £991.48 £298.39 £693.09 96
of 90 vs Control (assuming same
reject & bad debt rates)

Margin
Gross PD Rejects % Final Final Net Gross Net Net
Tally Mail Actual Gross PD Total Total Reject Final Net before Prom
Test Description Pull Noes Forecast Bad Bad Pull Cont'n/00 Cont'n/00 Cont'n
Key Qty Orders Pull % Noes Resp Resp % Index Rejects Pull % Prom Costs
Index % to Final Debt % Debt Index 0 Mailed 0 Mailed Index
Costs

155 NOA Bridge 10005 419 4.19% 100 3308 33.06% 3727 37.25% 13.76% 100 58 3.90% 16 3.45% 100 £19.10 £799.81 £267.90 £531.91 100

Dutch Don't Have To Choose

162 10005 452 4.52% 108 3150 31.48% 3602 36.00% 12.85% 93 58 3.90% 18 3.76% 109 £19.37 £875.12 £298.39 £576.73 108
Format test

32732090.xls P&L 11/04/2021 12:38:40

MARGINS
Control -
Dutch
Canadian
Don't Have
5F Format
Unit cost To Choose
(Reverse
Format
of
test
SP/PCB)

Price (inc p&d) £29.39 £29.39 £29.39

Rejects % 14.50% 12.85%

Bad Debts % 3.90% 3.90%
Rejects £ £0.00 £4.26 £3.78
Bad Debts £ £0.00 £1.15 £1.15

Net Revenue £29.39 £23.98 £24.47

Re-usable Reject Rate 70%

Manufacturing Cost £1.57

Sets and Seps £0.00
Total product cost £1.57 £1.41 £1.43

Carton £0.17 £0.17 £0.17

Packing/Despatch Handling £0.32 £0.32 £0.32
Speedy Despatch £0.17 £0.17 £0.17
Product Postage £1.73 £1.73 £1.73
Order & Payment Processing £0.56 £0.56 £0.56
Reject Postage £1.36 £0.20 £0.17
Returns Handling £0.40 £0.06 £0.05
Billing £0.49 £0.49 £0.49
Repair Costs £0.00 £0.00 £0.00
Premia £0.00 £0.00 £0.00
Mystery Gift £0.00 £0.00 £0.00
Premia/MG Preparation £0.00 £0.00 £0.00
Royalty £ £0.00 £0.00 £0.00
Royalty % 0% £0.00 £0.00
Total other costs £3.70 £3.67

Total Costs £5.11 £5.10

MARGIN £18.88 £19.37

PROMOTION COSTS

Control -
Dutch Don't
Canadian 5F
Have To
Format NOA Bridge
Choose
(Reverse of
Format test
SP/PCB)

MATERIAL COSTS
Dutch Don't Have To Choose - Format £16.33
Dutch Don't Have To Choose - Perso Seal £3.00
Dutch Don't Have To Choose - Inner Envelope £6.49
Dutch Don't Have To Choose - A5 Non-perso Letter £5.55
Dutch Don't Have To Choose - Yes RE £6.40
Dutch Don't Have To Choose - No RE £6.30
Dutch Don't Have To Choose - OE £18.30

Product Brochure £20.00 £20.00 £20.00

Canadian 5F Format £24.00

Canadian 5F Seal £5.50
5F Yes RE £10.00
5F No RE £10.00
Canadian 5F OE £28.00

NOA Bridge - Format £15.00

NOA Bridge - Seal £3.00
NOA Bridge - Yes RE £6.50
NOA Bridge - No RE £6.40
NOA Bridge - OE £20.00

TOTAL MATERIAL COSTS £97.50 £82.37 £70.90

LETTERSHOP COSTS
First Time Winners Bonus - Lettershop costs £69.02
Control - Lettershop costs £80.00
NOA Bridge - Lettershop costs £50.00
TOTAL LETTERSHOP COSTS £80.00 £69.02 £50.00

POSTAGE
Main £177.00 £147.00 £147.00
TOTAL POSTAGE £177.00 £147.00 £147.00

GRAND TOTAL £354.50 £298.39 £267.90