AMITY UNIVERSITY

LUCKNOW

ASSIGNMENT OF MANAGEMENT IN ACTIONSOCIAL,ECONOMIC AND ETHICAL ISSUES.

MAKE IN INDIA

SUBMITTED TO:

SUBMITTED BY:

DR. ALKA SINGH BHATT

KHALID HUSSAIN

MBA(G)-4th SEM
A7001914032

MAKE IN INDIA

Under Make in India initiative the government in the last one year had
announced several steps to improve ease of doing business and attract
foreign direct investment into the country.
Make in India initiative launched by Prime Minister Narendra Modi on 25th September last
year was an initiative aimed at making India a global manufacturing hub.
It was also rolled out with the aim of creating millions of jobs in the country.
Under the 'Make in India' initiative, the government has, in the last one year, announced
several steps to improve the business environment by easing processes to do business in the
country, and attract foreign investments.

As PM Modi's flagship program completes a year, let's go through the basics of the 'Make in
India' initiative, and what it stands to cover.

What is 'Make in India' program?

The 'Make in India' program is an initiative launched to encourage companies to increase
manufacturing in India. This not only includes attracting overseas companies to set up shop
in India, but also encouraging domestic companies to increase production within the country.

'Make in India' aims at increasing the GDP and tax revenues in the country, by producing
products that meet high quality standards, and minimising the impact on the environment.
Fostering innovation, protecting intellectual property, and enhancing skill development are
the other aims of the program according to the 'Make in India' website.

Policies under 'Make in India' initiative:

There are 4 major policies under the 'Make in India' program:
1. New Initiatives: This initiative is to improve the ease of doing business in India, which
includes increasing the speed with which protocols are met with, and increasing transparency.
Here's what the government has already rolled out
-- Environment clearances can be sought online.
-- All income tax returns can be filed online.
-- Validity of industrial licence is extended to three years.
-- Paper registers are replaced by electronic registers by businessmen.
-- Approval of the head of the department is necessary to undertake an inspection.

2. Foreign Direct Investment (FDI):

The government has allowed 100% FDI in all the sectors except Space(74%), Defence (49%)
and News Media (26%).
FDI restrictions in tea plantation has been removed, while the FDI limit in defence sector has
been raised from the earlier 26% to 49% currently.

3. Intellectual Property Facts:

The government has decided to improve and protect the intellectual property rights of
innovators and creators by upgrading infrastructure, and using state-of-the-art technology.
The main aim of intellectual property rights (IPR) is to establish a vibrant intellectual
property regime in the country, according to the website.
These are the various types of IPR:
-- Patent: A patent is granted to a new product in the industry.
-- Design: It refers to the shape, configuration, pattern, colour of the article.
-- Trade mark: A design, label, heading, sign, word, letter, number, emblem, picture, which is
a representation of the goods or service.
-- Geographical Indications: According to the website, it is the indication that identifies the
region or the country where the goods are manufactured.
-- Copyright: A right given to creators of literary, dramatic, musical and artistic works.
--Plant variety Protection: Protection granted for plant varieties, the rights of farmers and
plant breeders and to encourage the development of new varieties of plants.
--Semiconductor Integrated Circuits Layout-Design: The aim of the Semiconductor
Integrated Circuits Layout-Design Act 2000 is to provide protection of Intellectual Property
Right (IPR) in the area of Semiconductor.

4. National manufacturing:
Here the vision is,
- to increase manufacturing sector growth to 12-14% per annum over the medium term.
- to increase the share of manufacturing in the countrys Gross Domestic Product from 16%
to 25% by 2022.

- to create 100 million additional jobs by 2022 in manufacturing sector.

- to create appropriate skill sets among rural migrants and the urban poor for inclusive
growth.
- to increase the domestic value addition and technological depth in manufacturing.
- to enhance the global competitiveness of the Indian manufacturing sector.
- to ensure sustainability of growth, particularly with regard to environment.

Response to the 'Make in India' initiative:

The government has said that it has, so far, received Rs 1,10 lakh crore worth of proposals
from various companies that are interested in manufacturing electronics in India.
Companies like Xiaomi, Huawei have already set up manufacturing units in India, while
iPhone, iPad manufacturer Foxconn is expected to open a manufacturing unit soon.
Recently, Lenovo also announced that it has started manufacturing Motorola smartphones in
a plant near Chennai.
In a report released by the World Bank, about a state-wise bifurcation based on ease of doing
business, Gujarat was ranked as the top state, followed by Andhra Pradesh and Jharkhand.

25 major 'Make in India' focus areas:

Automobiles
Automobile Components
Aviation
Biotechnology

Chemicals
Construction
Defence manufacturing
Electrical Machinery
Electronic systems
Food Processing
IT and BPM
Leather
Media and Entertainment
Mining
Oil and Gas
Pharmaceuticals
Ports and Shipping
Railways
Renewable Energy
Roads and Highways
Space
Textiles and Garments
Thermal Power

Tourism and Hospitality

Wellness
Government has allowed 100% FDI in all sectors except Space(74%), Defence (49%) and
News Media (26%)

Putting the Indian Economy on a Fast-Track

India becomes the fastest growing large economy in the world under the NDA Government
It has been a historic year for the Indian Economy. From a period of low growth, high
inflation and shrinking production, the NDA Government has not only strengthened our
macro-economic fundamentals, but has also propelled the economy to a higher growth
trajectory. Indias GDP Growth rocketed to 7.4%, which is the fastest among all the large
economies of the world. Various rating agencies and think tanks have predicted that Indias
growth would accelerate sharply in the next few years under the NDA Government. Banking
on the strong fundamentals & reforms being undertaken by the NDA Government, Moodys
upgraded Indias rating from stable to positive recently.
When BRICS was launched, a lot of people felt that the I (India) does not belong to the
league and India was seen with skepticism. Now, it is India which is perceived to be
powering the BRICS as its growth engine.
With the Governments thrust on manufacturing, Index of Industrial Production grew at 2.1%
this year after the negative growth last year. Inflation (WPI) has seen a steady decline, from
5.55% in April 2014 to -2.65% in April 2015. FDI Inflows are increasing at a historic pace.
The FDI Equity Inflows shot up by 40% to reach Rs 1,75,886 crore from Rs 1,25,960 last
year. The Fiscal Deficit is in a state of steady decline. Indias current account deficit reduced
from 4.7% of GDP last year to 1.7% of GDP this year. Indias Foreign Exchange Reserves
have increased significantly, from $ 311.8 Billion to $ 352.1 Billion. This will provide
insulation to India in the event of any global shocks.

From Jan Dhan to Jan Suraksha

India creates world records: For opening maximum number of bank accounts and for the
largest cash transfer scheme
67 years after Independence, India still had a large part of the population who had no access
to banking services. This meant, they had no avenues for Savings, nor any opportunity to get
institutional credit. PM Modi launched the Pradhan Mantri Jan Dhan Yojana on 28th August
to address this fundamental issue. Within a matter of months, this scheme has radically
transformed lives and futures of millions of Indians. In a matter of months, 15 crore bank
accounts were opened. 13.5 crore Rupay cards have been issued so far. There have been
deposits worth Rs 15,798 crores. A record 1,25,697 Bank Mitras (Bank Correspondents) have
also been deployed. It also set the Guinness World Record for most bank accounts opened in
one week -1,80,96,130.
All this was possible because of PM Modis thrust and his power of galvanizing masses and
the government machinery. This enormous task was taken up in mission mode and achieved
with an exemplary partnership and participation of the government and public.
While the bank accounts have given millions of Indians access to banking services, they have
also played a major role in stopping corruption. Now, subsidies get deposited directly in the
bank accounts eliminating leakages and scope for any discretionary action. Under PAHAL
Yojana, LPG subsidies are directly deposited into the bank accounts. Under this scheme,
more than 10 crore people will receive direct cash subsidies, saving around Rs 4000 crores of
subsidy.
Once the basic banking facilities for people were in place, the NDA Government embarked
on a historic move of providing an insurance & pension cover to the citizens. Pradhan Mantri
Suraksha Bima Yojana provides accident insurance worth Rs 2 Lakh at just Rs 12 per year.
Pradhan Mantri Jivan Jyoti Bima Yojana provides life insurance at just Rs 330 per year. Atal
Pension Yojana provides a pension of uptoRs 5000 a month depending on the contribution.
Within a couple of days of the launch, around 7.22 (as on 16/5/2015) crore people had
enrolled in these schemes. In addition, the Govt also launched Sukanya Samridhi Yojana to
give a boost to saving for & educating the girl child.

Make in India

India is on its way to become a Manufacturing Giant

The Make in India initiative is based on four pillars to boost entrepreneurship in India, not
only in manufacturing but also in other sectors.

New Processes: Make in India recognizes ease of doing business as the single most
important factor to promote entrepreneurship. A number of initiatives have already been
undertaken to ease business environment. The aim is to de-license and de-regulate the
industry during the entire life cycle of a business.
New Infrastructure: Availability of modern and facilitating infrastructure is a very important
requirement for the growth of industry. Government intends to develop industrial corridors
and smart cities to provide infrastructure based on state-of-the-art technology with modern
high-speed communication and integrated logistic arrangements. Existing infrastructure to be
strengthened through upgradation of infrastructure in industrial clusters.
New Sectors: Make in India has identified 25 sectors in manufacturing, infrastructure and
service activities and detailed information is being shared through interactive web-portal and
professionally developed brochures.
New Mindset: Industry is accustomed to see Government as a regulator. Make in India
intends to change this by bringing a paradigm shift in how Government interacts with
industry. The Government will partner with industry in the economic development of the
country. Our approach will be that of a facilitator and not that of a regulator.

Make in India has created fans and admirers domestically, among business leaders as well
as foreign leaders. The world is eager to partner India in this landmark
We have created a roadmap for the single largest manufacturing initiative undertaken by any
nation in recent history. This demonstrates the transformational power of public-private
partnership. This collaborative model has also been successfully extended to include Indias
global partners as well.

In a short space of time, the obsolete and obstructive frameworks of the past have been
dismantled and replaced with a transparent and user-friendly system that is helping drive
investment, foster innovation, develop skills, protect IP and build best-in-class manufacturing
infrastructure.
With the easing of investment caps and controls, Indias high-value industrial sectors
defence, construction and railways are now open to global participation. Policy in Defence
sector liberalised and FDI cap raised from 26% to 49%. Portfolio investment in Defence
sector permitted upto 24% under the automatic route. 100% FDI allowed in Defence sector
for modern and state- of- the- art technology on case to case labels.100% FDI under
automatic route permitted in construction, operation and maintenance in specified Rail
Infrastructure projects.
Simplified Tax system has been formulated for Ease of doing Business. Basic customs duty
on 22 inputs/raw materials has reduced manufacturing cost in various sectors. GAAR to be
deferred by two years. Rate of Income Tax on royalty and fees from technical services
reduced from 25% to 10% to facilitate technology inflow.
Number of documents required for export and import of goods have been reduced to three. 14
Government of India Services through online single window portal of eBiz. Investor
Facilitation Cell created to guide, assist and handhold investors. Process of applying for
Industrial Licence & Industrial Entrepreneur Memorandum made online on 24x7 basis
through eBiz portal. Validity of Industrial license extended to three years. Major components
of Defence products list excluded from industrial licensing. Requirement of NOC/Consent to
establish for new electricity connection eliminated.
GOI is also building a pentagon of corridors across the country to boost manufacturing and to
project India as a Global Manufacturing destination of the world.

Empowering Farmers for a Prosperous India

Multiple steps taken to give a major boost to Agriculture
Farmers have always been the back-bone of our country & the NDA Government is striving
to strengthen this back-bone of the country through innovative and solid measures.
Pradhan Mantri Krishi Sinchai Yojana will give a boost to productivity by ensuring irrigation
facilities. The Vision is to ensure access to some means of protective Irrigation to all
agricultural farms. Farmers are being educated about modern irrigation methods to give Per
Drop More Crop.
Paramparagat Krishi Vikas Yojana has been launched to motivate groups of farmers to take
up organic farming. A special scheme has also been launched in North-Eastern Region for
promotion of organic farming and export of organic produce.
Soil Health cards have been introduced to enhance productivity of specific crops in a
sustainable manner &shall be issued to all 14 crore holdings in the country. About 248 lakh
samples are to be analyzed in 3 years cycle.
A new urea policy has been announced to enhance domestic production and energy efficiency
& Revival of fertilizer plants in Gorakhpur, Baroni and Talcher done to enhance self
sufficiency.
In the wake of the recent unseasonal rains, the NDA Govt pro-actively announced that the
farmers will be eligible for input subsidy if 33 percent or more of their crop is damaged.
Earlier, farmer would be eligible for subsidy only when the crop damage was 50 percent or
more. The existing quantum of financial assistance is also enhanced by 50% in case of crop
losses.
Price Stabilisation Fund with a corpus of Rs.500 crores has been established, to support
market interventions for price control of perishable agri-horticultural commodities. This
intervention will regulate & mitigate price volatility.
Gram Jyoti Yojana will provide uninterrupted electricity supply by separation of feeders. This
will not only boost production, but will also have a huge impact on the overall lives of the
farmers, including cottage industries, education, etc.
NDA Govts strong & principled stand at WTO negotiations secured farmers long-term
interests while providing food security. Farm Credit target has been raised to Rs. 8.5 lakh

crores, ensuring convenient access to loans at concessional rates. Technology is empowering

farmers in a big way, from giving weather reports, information on fertilizers, best practices,
etc through the Kisan Portal. Use of mobile governance in agriculture has been given a fillip,
with more than 550 crores SMSes sent to about 1 crores farmers as advisories and
information.

Ushering in Unprecedented Transparency

Transparent & Corruption-Free Governance reap huge benefits for the nation
While the past decade has seen many tales of arbitrary decision making, corruption and
discretion rather than policy dictating crucial decisions, the past year has been a welcome
change.
After the Supreme Court Order cancelled the coal block allocations, Govt acted with
unparalleled swiftness to ensure transparent & timely auctions. Auction and Allotment
proceeds from 67 coal blocks have touched 3.35 lakh crores over the life of the mine. The
Delhi High Court remarked:

What has convinced us is the fact that the auction process has worked out well. The process
by itself does not appear to us, to be arbitrary or irrational. There is, of course, no allegation
that the auction process is designed to favour any particular bidder
In the spectrum auctions the Govts approach ensured massive gains, in stark contrast to the
zero loss theory of the past. The complex issue of defence band identification pending since
more than seven years was resolved quickly & good quantity of 2100 MHz released by the
Defence Ministry was put into the auction. Spectrum in 4 various bands - 800 MHz, 900
MHz, 1800 MHz and 2100 MHz were put into simultaneous and multiple rounds of auction
for the first time, so that the operators could take informed decision. As against the approved
reserve price of Rs 80277 crore, the auction fetched a record Rs.109875 crore.
In an innovative step to ensure transparency, Environment Ministry has started process of
online submission of applications for Environment approvals. It is no longer needed to come
to Ministry for approvals. Applications can be tracked online. GIS based Decision Support
System (DSS) to facilitate informed, transparent, expeditious and predictable decisions on
forest approval applications.
On the Black Money front, SIT was constituted on the first day of office. Government is
working in coordination with Swiss Government & getting information of cases investigated
by IT Department. The Government approved the Undisclosed Foreign Income and Assets

(Imposition of Tax) Bill 2015. Provisions of the Bill include severe penalties & punishment
for undisclosed foreign income and assets. It is also mandatory to quote PAN for purchase
/sale of above Rs. 1 lakh.

Towards a Bright Future

NDA Government gives massive push to education & skill development
Various unique measures have been taken to augment the quality and reach of education. A
fully IT based Financial Aid Authority to administer & monitor all education loans and
scholarships through Pradhan Mantri Vidyalakshmi Karyakram. Pandit Madan Mohan
Malviya Mission for Teacher Training has been launched to enhance the quality of teaching.
Global Initiative of Academic Network (GIAN) has been initiated to invite eminent faculty,
scientists, and entrepreneurs from premier educational and scientific institutions across the
world to teach in the higher educational institutions in the country during summer and winter
breaks with a view to give international exposure to Indian students. SWAYAM will leverage
Massive Open Online Courses (MOOCs) to enable online education. National e-Library will
facilitate universal access to educational material and knowledge sources. ShalaDarpan is a
mobile technology to ensure that parents are connected to schools, enabling them to monitor
the progress of their children.
UDAAN is dedicated to the development of girl child education, so as to promote the
admission of girl students. Ishaan Vikaas seeks to bring selected school children and students
of Engineering College from the North-Eastern states into close contact with IITs, NITs and
IISERs during their vacation.USTTAD has been approved to upgrade the Skills and Training
in Traditional Arts/ crafts. The scheme aims to build capacity of traditional
artisans/craftsmen, standardization of the traditional arts/crafts, their documentation and
establishing market linkages.
The importance PM Modi attaches to Skill India is no secret. The Government created a
dedicated ministry of Skill Development immediately to empower our youth. Dedicated
Ministry created for skill development. 76 lakh youth have been provided skill training so far
under various programs. Skill certifications have been given academic equivalence under
School to Skill programme. Pradhan Mantri Kaushal Vikas Yojana with anoutlay of Rs.
1,500 crores has been approved. Pandit Deen Dayal Upadhyaya Grameen Kaushal Yojana
will train 10 lakh rural youth in 3 years
Amendments to Apprenticeship Act is paving way for more opportunities for on-the-job
training. Government will support one lakh apprentices in next two and a half years by
sharing the 50 % of the stipend. Govt plans to have more than 20 lakh apprentices in next few
years against present number of 2.9 lakh. National Career Centres have launched to provide

nation-wide opportunities& act as one stop shop for online services. They will also help the
youth with rich career related content& self-assessment tools. A network of counsellors will
also be available for the youth.

Connecting India like Never Before

Building the infrastructure for a resurgent India
Right from day one, NDA Governments push to infrastructure has been evident. Be it
Railways, Roads, or Shipping the Government is focusing on augmenting the infrastructure to
aid in connectivity.
For the first time, the Railway budget focused on structural reforms and infrastructure
changes. Announcement of new trains, which used to be an annual political gimmick has now
become a routine activity. Numerous passenger-friendly amenities like Wi-fi on railway
stations, passenger helpline (138), security helpline (182), paperless unreserved ticketing, ecatering, mobile security app and CCTV cameras for safety of women, etc have been
launched. Railways as will act as a locomotive of the economy &connecting mines, coasts,
etc. High speed bullet train for Mumbai-Ahmedabad corridor has been planned. Feasibility
study of New Delhi Chennai route is underway.
1,983 km of railway lines have been commissioned and 1,375 km of railway electrification
has been completed this year which is the best ever performance.6 new pilgrim trains have
been launched and Katra line opened for travel to Vaishno Devi.
In the roads sector, stalled road projects have been debottlenecked, long-pending contracting
disputes resolved & unviable projects aborted. A transformative project called Bharat Mala
has been started for construction of roads along Indias borders & coastal areas. Toll fee
collection at 62 toll plazas has been discontinued for enhanced convenience of commuters.
Highway projects awarded has registered more than 120% increase over last year. No of
roads constructed through Pradhan Mantri Gram Sadak Yojana has also registered a major
increase.
India is also taking rapid strides in the shipping sector under NDA Government. The
Sagarmala Project will ensure comprehensive portled development through development of
vibrant coastal communities. The Growth rate of cargo throughput in ports doubled from 4%
to 8% this year. Highest ever annual capacity addition of 71 MTPA was recorded. MoU has
been signed with Iran for strategic development of Chahabahar Port and access to
Afghanistan and Central Asian states. Jal Marg Vikas Project has been launched for
promoting transportation and inland waterways down the Ganga.
Rapid progress is happening in civil aviation sector too. Construction of new integrated

terminal buildings in Mohali, Tirupati and Khajurahoare at completion stage. Terminals at

Kadappa and Bikaner have been completed. Up-gradation of airports at Hubli, Belgaum,
Kishangarh, Tezu and Jharsuguda commenced to promote regional connectivity. India's
International Aviation Safety Audit (IASA) upgraded by FAA to a higher safety rating,
enabling more flights.

Empowering Different States Equally with boost to

Federalism
Never before seen Team India approach to work for Indias development
In a unique departure from the past, PM Modi has stressed on the need to leverage cooperative & competitive federalism to achieve all round growth. For a long time, we have
seen a Big Brother relationship between the Centre & States. A One Size Fits All approach
had been used for years, not taking into account the heterogeneity of different states and their
local requirements.
The NITI Aayog was formed to further empower and strengthen the states. An important
evolutionary change from the past will be replacing a Union-to-State one-way flow of policy
by a genuine and continuing partnership with the states. NITI Aayog will act with speed, to
provide the strategic policy vision for the government as well as deal with contingent issues.
NITI Aayog will work to evolve a shared vision of national development priorities, sectors
and strategies with the active involvement of the states in the light of national objectives. The
vision of the NITI Aayog will then provide a framework for a national agenda for the Prime
Minister and the Chief Ministers to provide impetus to. It will also foster collaborative
federalism through structured support initiatives and mechanisms with the states on a
continuous basis, recognizing that strong states make a strong nation. It will develop
mechanisms to formulate credible plans at the village level and aggregate these progressively
at higher levels.
In a landmark move, the NDA Govt at the Centre accepted the 14th Finance Commissions
recommendations. This states would get 42% shares of tax revenue as compared to 32%
earlier. Though, this naturally leaves far less money with the Central Government, the
Government of India has taken the recommendations of the 14th Finance Commission in a
positive spirit as they strengthen and provide autonomy to States in designing and
implementing schemes as per their priorities and needs. This is an unprecedented increase,
which would empower States in all possible ways - they would be allowed to chalk-out their
programmes and schemes with greater financial strength and autonomy, while observing
financial prudence and discipline.

In a novel initiative PM Modi was accompanied by two Chief Ministers on his visit to China.
They participated in a landmark initiative: The Provincial Leaders Forum. This will usher in a
new era of state to state co-operation.
In a major boost to the states, particularly the coal rich states of east India, a major portion of
the proceeds from the successful coal auctions would go to the states helping them
immensely.

Ushering in Reforms
Multiple Reforms introduced to ensure all round development
India is embarking on ushering in game-changing reforms through the use of Jan Dhan,
Aadhar and Mobile (JAM), a unique combination of three to implement direct transfer of
benefits. This innovative methodology will allow transfer of benefits in a leakage-proof, welltargeted and cashless manner. There would be cut in subsidy leakages but not in subsidy
themselves.
NDA Government has built a national consensus and introduced a Bill to amend the
Constitution to implement the Goods and Services Tax (GST). The GST will put in place a
state-of-the-art indirect tax system by 1st April, 2016. This will create a unified and common
domestic market by replacing a confusing array of taxes and preventing their cascading
effects.
The Government has started a unique scheme called Sansad Adarsh Gram Yojana, encourage
MPs to take ownership of a village in their constituency and develop this as a model village.
It motivates parliamentarians to ensure holistic development of their constituency rising
above specific schemes.
The Government has approved the MoPNG proposal to supply pooled Natural Gas at uniform
delivered price to all grid connected gas based fertilizer plants for urea production. It has also
approved the scheme for utilization of stranded gas based power generation capacity which
was a joint proposal from MoPNG and Ministry of Power and will help in revival of 16000
MW stranded gas based power plants.
With the easing of investment caps and controls, Indias high-value industrial sectors
defence, construction and railways are now open to global participation. Policy in Defence
sector has been liberalised and FDI cap raised from 26% to 49%.Portfolio investment in
Defence sector permitted upto 24% under the automatic route.100% FDI allowed in Defence
sector for modern and state- of- the- art technology on case to case labels.100% FDI under
automatic route permitted in construction, operation and maintenance in specified Rail
Infrastructure projects

Swachh Bharat Abhiyan

Towards a Cleaner India
A clean India would be the best tribute India could pay to Mahatma Gandhi on his 150 birth
anniversary in 2019, said Shri Narendra Modi as he launched the Swachh Bharat Mission at
Rajpath in New Delhi. On 2nd October 2014, Swachh Bharat Mission was launched
throughout length and breadth of the country as a national movement.
While leading the mass movement for cleanliness, the Prime Minister exhorted people to
fulfil Mahatma Gandhis dream of a clean and hygienic India. Shri Narendra Modi himself
initiated the cleanliness drive at Mandir Marg Police Station. Picking up the broom to clean
the dirt, making Swachh Bharat Abhiyan a mass movement across the nation, the Prime
Minister said people should neither litter, nor let others litter. He gave the mantra of Na
gandagi karenge, Na karne denge. Shri Narendra Modi also invited nine people to join the
cleanliness drive and requested each of them to draw nine more into the initiative.
By inviting people to participate in the drive, the Swachhta Abhiyan has turned into a
National Movement. A sense of responsibility has been evoked among the people through the
Clean India Movement. With citizens now becoming active participants in cleanliness
activities across the nation, the dream of a Clean India once seen by Mahatma Gandhi has
begun to get a shape.
The Prime Minister has helped spread the message of Swachh Bharat by urging people
through his words & action. He carried out a cleanliness drive in Varanasi as well. He
wielded a spade near River Ganga at Assi Ghat in Varanasi under the Clean India Mission. He
was joined by a large group of local people who cooperated in the Swachhta Abhiyan.
Understanding the significance of sanitation, Prime Minister, Shri Narendra Modi has
simultaneously addressed the health problems that Indians families have to deal with due to
lack of proper toilets in their homes.
People from different sections of the society have come forward and joined this mass
movement of cleanliness. From government officials to jawans, bollywood actors to the
sportspersons, industrialists to spiritual leaders, all have lined up for the noble work. Millions
of people across the country have been day after day joining the cleanliness initiatives of the
government departments, NGOs and local community centres to make India clean.
Organising frequent cleanliness campaigns to spreading awareness about hygiene through
plays and music is also being widely carried out across the nation.
Prime Minister himself has praised the efforts by people and various departments and
organisations for taking part in the Swachh Bharat Mission and contributing toward a cleaner

India. Shri Narendra Modi has always openly lauded the participation of people via social
media. The #MyCleanIndia was also launched simultaneously as a part of the Swachh
Bharat drive to highlight the cleanliness work carried out by citizens across the nation.
Swachh Bharat Abhiyan has become a Jan Andolan receiving tremendous support from the
people. Citizens too have turned out in large numbers and pledged for a neat and cleaner
India. Taking the broom to sweep the streets, cleaning up the garbage, focussing on sanitation
and maintaining a hygienic environment have become a practice after the launch of the
Swachh Bharat Abhiyan. People have started to take part and are helping spread the message
of Cleanliness is next to Godliness.