TABLE OF CONTENTS

Executive Summary

. 2

Business Review

.. 3

Mission/ Vision .... 4

Situational Analysis
i.
ii.
iii.

Environmental Analysis. 4
Key Factors of Success.. 4
SWOT Analysis. 5

Market Segmentation/ Target Market 6

Marketing Objectives and Goals 6
Financial Statement
a.
b.
c.
d.
e.

Market Share. 7
Sales Inventory. 8
Computation. 9
Ingredients of Polvoron 10
Others... 11

Marketing Strategy
a)
b)
c)
d)
e)

Product Strategy.
Pricing Strategy..
Place Strategy.
Promotion Strategy
Distribution Strategy..

12
12
12
12
13

Contingency Plan.. 13
Appendix... 14

Executive Summary
This marketing plan illustrates the marketing segmentations/strategies that we
used to obtain customers, generate profits, and whatnots.
We can never loathe the original flavor of Polvorn, but we cannot also deny that
we want something new, something innovative, and something that would astonish our
taste buds, perhaps an unusual new look and flavor that you don`t see everyday.
Though the focal point of our business is formulating new flavors and looks for
Polvorn, we cannot simply discard and discontinue the production of the never-fading
traditional flavor and looks of Polvorn that most of us Filipinos grew up with.
MM`s Polvorns are reasonably priced homemade products that can be sold in
MasCo kiosk and Online Rush Computer Shop. It is usually packed in small sizes. People
of all ages, without a doubt, will enjoy MM`s Polvorns.
Once we`ve accumulated the necessary components for advancement, we would
augment the scope of our market in Gumaca, Quezon.

Business Review
Polvorn (also known as pulburon/polboron in Tagalog) is a type of shortbread
and holiday delicacy that originated from the Iberian Peninsula. It is produced mostly in
Spain and Latin America and is a popular dessert in the Philippines.
Polvo which means powder in Spanish literally translates to powder snack or
cookie; hence powder cookie.
When we talk about Polvorn we always tend to depict a picture of a milk
powdered candy in our minds with a nostalgic feeling, a candy that brings us back to our
younger days. Nowadays, the typical homemade traditional cellophane/Japanese paper
wrapped Polvorn is becoming dull due to big famous stores that offer it.
MM`s Polvorn aspires to produce Polvorns that can keep pace with the
Polvorns of famous stores and the taste of the new generation not just in the way of
introducing new flavors but in a sense of an unusual physical characteristics of it (i.e.
Chocolate Coated Polvorn).

Mission/Vision

The mission of MM`s Polvorn is to provide unique variety of Polvorns for a

reasonable price and to consider foremost the satisfaction of the consumer. MM`s
Polvorn envisions to be the insignia of the Filipino pulburon.

SITUATIONAL ANALYSIS
Environmental Analysis
Polvoron is a sweet delicacy that is widely known and incessantly patronized in
the Philippines. Polvoron is a highly profitable product in the market, we Filipinos
attest to this due to our love for sweet delicacies.

Key Factors of Success

Understand the needs, wants and desires of our target market. We will be

the voice of the customer for our product.

Producing goods, tasty and more inspiring polvoron
Minimize expenses

SWOT Analysis
Strengths
4

 Sell directly to the consumers

Keep costs below competitors cost
Homemade product
Weaknesses
Limited amount of capital
Limited target audience
Lack of brand awareness

Opportunities
Loyal customers
Similar products on the market are not as reliable or are
more expensive
Growing population

Threats
Competitors have stronger brand name
Changing customer taste
Competition may increase

MARKET SEGMENTATION/ TARGET MARKET

Our focus is on small businesses.

The target market for MM`s Polvoron is active consumers
These active consumers represent a demographic group.

MARKETING OBJECTIVES AND GOALS

The goals and objectives of MMs Homemade Polvoron is to start the business on
the year 2016 and gaining good customer feedback, to encourage other teenager to build
their own business too even they are young. Also to expand our knowledge and capability
on handling the business.

FINANCIAL STATEMENT
Market Share

Sales

12%
12%

37%

Graham Balls 36% Sweet Nuts 12% Bread Rolls 26% Gummy Worms 12% MM's Polvoron 12%

27%
12%

Sales Inventory

MMs Homemade Polvoron

Product
Description/s

Cost

Volume
Unit/Price

Amount

Php. 168.00

60/4.00

Php. 240.00

January 2016
Masapan
Polvoron

100.00
106.00

24/5.00
18/5.00
18/3.00

120.00
90.00
54.00

Polvoron

142.00

107/2.50

267.50

February 2016
Polvoron

137.00

70/2.50

175.00

December 2015
Polvoron

TOTAL

Php. 653.00

Php. 946.50

Gross Profits

Php. 946.50

- Cost

-653.00

Net Profit

Php. 293.50

Computation:

kilo Flour
Cookies and Cream
Butter
P. Milk 150grams
kilo Sugar
Gas
Plastic Cellophane
Sticker Paper

Php. 40.00
33.50
30.00
50.00
16.50
40.00
12.00
50.00

TOTAL

Php. 272.00

Total Cost

Php. 272.00

Production

90 pieces

Cost per piece

3.02/pc.

Mark up: 60%

1.81

Selling Price

Php.

5.00/pc

 Ingredients of Polvoron
Flour

Cookies and Creams

Butter

Milk

White sugar

Others

Gas

Plastic cellophane

Sticker Paper
MMs homemade

POLVORON
Cookies and Cream

Distributed By: MASCO

Gumaca, Quezon

10

MARKETING STRATEGY
Product Strategy

We have a distinct flavor and look that consumers will look for.
Pricing Strategy
MMs Polvoron is priced with the competition in mind. The
distributors is not concerned with setting prices to signal luxury or
prestige, nor it is attempting to achieve the goals of offsetting low
prices by selling high quantities of products. Instead value pricing
is practicing so that customers feel comfortable purchasing again
the said product. The pricing strategy also makes MMs Polvoron
good gifts --- for birthdays, graduations, or just because.

Place Strategy
Our business will be distributed to MasCo kiosk and Online Rush
Computer Shop. The distribution of the product is the best for the
accessibility, availability and for our target need of the business.

Promotion Strategy
a. Internet advertising/ Social media (MasCo Facebook
Page)
b. Referral
Distribution Strategy
Use marketing efforts to attack the competitor in the areas in which
they are not serving the market well.

CONTINGENCY PLAN
11

The worst case scenario is that the Polvorons might spoil when it`s left
unsold.
In any case that the worst scenario occurs, MM`s polvoron will dispose of
the polvorons that are near spoilage but are still safe to ingest by
drastically reducing its price.

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APPENDIX

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