Professional Documents
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HYUNDAI MOTORS
Submitted by:
Arun Sharma
CONTENTS:
CONCEPT
COMPANY PROFILE
SECTOR SYNOPSIS
MAJOR INDUSRY COMPETITORS
PRODUCT OFFERINGS
DISTRIBUTION NETWORK
PRESENT AND FUTURE
COMPANYS STRATEGIES
LATEST FINDINGS
in Seoul, South Korea on April, 1946 and repaired trucks for the US
Armed forces in South Korea.The business helped create and financed
The Hyundai Civil Works Co. (known as Hyundai Togun), which was
later merged into the Hyundai Engineering and Construction. Hyundai
becomes the U.S. Armys favorite contractor during the Korean War.
1947: The Hyundai Group is founded by Chung Ju-yung as a construction
company. The company, Hyundai Civil Works Co. is formally
established on May 25, 1947.
1950: Hyundai Togun renamed into Hyundai Construction and Engineering
Co. in January, after merging the Hyundai Auto Service and the
Hyundai Civil Works Co. together. Hyundai Commercial
Transportation Co. established in July.
1967: Hyundai Motor Company established by Chung Ju-yung and his
brother Se-yung Chung on December.
1971: Chung Ju-yung becomes the Hyundai Group chairman in February.
1973: Hyundai Heavy Industries Ltd. Established in April.
Hyundai enters into a licensing agreement with Giugiaros Design
for body styling and design.
Hyundai enters into licensing agreement with Mitsubishi for gasoline
engine, transmission, rear axle designs and casting technology.
1974: Hyundai Engineering Co. and Hyundai Motor Services Co. are set
up
in February.
Subcompact car Pony, Korea's first independently designed and
manufactured model, unveiled at the 55th Turin International Motor
Fair.
1976: The Pony model cars, the nations first vehicle model, are officially
released in January. First Pony exported.
COMPANY PROFILE:
CEO: Mr. Chung Mong-Koo
Board of Directors:
REGIONAL OFFICES:
Hyundai Santro
Santro XK
Santro XK (Non AC)
Santro XL
Santro XO
Santro AT
Hyundai Verna
Verna i (Petrol)
Verna Xi (Petrol)
Verna XXi (Petrol)
Elantra GLS
Hyundai Sonata
Embera 2.4 M/T
Embera 2.4 A/T
Embera H-Matic
Hyundai Getz
Getz GLS
Getz GLX
Hyundai Getz Prime
Getz Prime 1.1 GLE
Getz Prime 1.1 GVS
Getz Prime 1.3 GLS
Accent CRDi
Santro CNG
Hyundai Elantra
Elantra GT
Elantra CRDi
Hyundai Accent
Accent GLE
Accent GLS
Accent Viva
Accent Viva CRDi
Hyundai i10
Hyundai Terracan
Hyundai Tucson
SECTOR SYNOPSIS:
Government has liberalized the norms for foreign investment and import of
technology and that appears to have benefited the automobile sector. The
production of total vehicles increased from 4.2 million in 1998- 99 to 7.3
million in 2003-04. It is likely that the production of such vehicles will
exceed 10 million in the next couple of years.
The automotive industry is a key industry in the European economy
characterized by having few vehicle manufacturing firms and a substantial
number of independent suppliers to which about 2/3 of the production is
outsourced. The output includes cars, light trucks and vans, buses and
coaches, medium and heavy trucks, motorcycles and agricultural and
forestry tractors. Rapid changes in technology are forecast for the auto
industry over the next 10 years. The automobile started out as a simple
mechanical method of transport. Today's cars are sophisticated, with a
significant (and still growing) electrical and electronic content. To provide
comfort and safety, while still being friendly to the environment, these new
vehicles use the latest developments of many different technologies. Further
developments are expected in the areas of brake assistance, adaptive speed
control and global navigation and satellite tracking systems.
Unlike in the past, where there were not more than three or four players both
in the four-wheeler and two-wheeler segments in the country, the automobile
market is now flooded with multinational companies vying with one another,
rolling out new models literally every day.
There was a time when owning a four-wheeler was widely termed a luxury,
but now it is considered a necessity, reflecting the transitional phase the
country is in. No doubt, the country has become Asias auto hub and the
changing trend here is well noticed worldwide.
The automobile sector is vibrant in the country with plenty of potential for
growth. Of the countrys population, the addressable group with the potential
of buying a vehicle amounts to 20 per cent. The substantial figure provides
enough opportunity for the players in the market to explore with their
products. At present, around one million cars are being manufactured
annually in the country and the figures are likely to get doubled in another
10 years.
The industry is blooming and definitely growing at a healthy pace. It has
provided a chance for manufacturers to flood the market with their
innovative products. Given the road facilities in the country, the
manufacturers too have paid more attention to supplement their products
with additional features considering the comfort level of customers, as it has
become the key. With some of the advanced sophistication like active
stability and traction control system available with the product, it is for sure
that the customer will have a satisfying driving experience. The increase in
sales truly reflects the buoyancy witnessed in the market.
The boom in the sector also owes much to the flexible financial options
available for customers to help them realize their dreams. Though a steep
rise in the loan interest rates threatens to create a dent in sales, in actual
terms most of the companies have witnessed an increase in sales in the fourwheeler segment. But, people are also carried away by the discounts, which
is a cause for concern. Discounts can be attractive. But more than that safety
is important. Customers should look in for additional safety features in the
vehicle rather than accessories. The way the brand-conscious people look at
investment on vehicles should change. Increase in interest rates has little
effect on four-wheeler segment as people who decide to buy a vehicle are
more concerned with the timing of purchase.
With changing times, the mode of travel of people has also changed. Many
who owned bicycles have graduated to motorcycles while those who have
bikes try to shift to the entry-level cars and those who have cars aspire for
premium brand four-wheelers .It is a highly volatile market, where
customers are very price and time-conscious. Almost all players in the twowheeler segment have rolled out their own product in this segment, for it has
become a convenient product.
ECONOMIC PERFORMANCE:
Large increase in per capita income.
Rise in non-state sector activity.
Growth in exports and domestic demand.
RELEVANCE:
Great opportunity for Hyundais business development.
Tremendous global growth potential.
Competitive Landscape:
The major drivers of US demand are employment and interest rates. The
profitability of individual companies depends on manufacturing efficiency,
product quality, and effective marketing. Large companies manufacture
multiple product lines, marketed under different brand names. Smaller
companies manufacture a few or single product lines. Large companies
have advantages of economy of scale; smaller companies compete by
focusing on specialized markets.
Industrial Manufacturing
o Industrial Automation & Industrial Control Products
Manufacturing
o Material Handling Equipment Manufacturing
Ford Motor
General Motors
Toyota
Tata motors
Maruti Suzuki
E-mail: www.india.ford.com
GENERAL MOTORS:
General Motors Corp, the world's largest automaker, has been the global
industry sales leader for 76 years. Founded in 1908, GM today employs
about 284,000 people around the world. With global headquarters in Detroit,
GM manufactures its cars and trucks in 33 countries. GM strengthened its
presence in India with new product launches Chevrolet Optra in 2003 and
Chevrolet Tavera (Multi Utility Vehicle) in 2004. The existing General
Motors plant was originally built by Hindustan Motors (HM). The company
entered into a 50 per cent Joint Venture with HM
TOYOTA MOTORS:
With the full devotion and round the clock services, Toyota Company has
dragged the attention of Indian customers to its products. Toyota tied up with
Kirloskar Group by forming Toyota Kirloskar Motor Private Limited.
Establishment of Toyota Kirloskar Motor Private Limited or TKM took
place ceremonially on 6th October, 1997.
Percentage of shares between two shareholders are -Toyota Motor
Corporation holding share of 89% while Kirloskar group is having the share
of 11%.As a joint venture between Kirloskar Group and Toyota Motor
Corporation, Toyota Kirloskar Motor Private Limited (TKM) aims to play a
major role in the development of the automotive industry and the creation of
employment opportunities, not only through its dealer network, but also
through ancillary industries.
Contact Details:
1. Plot No.1, Bidadi Industrial Area,
Ram Nagar Taluk,
Bangalore, Karnataka.
E-mail: www.toyotabharat.com
Tata motors ;
Tata Motors Limited is India's largest automobile company, with revenues of
Rs. 32,426 crores (USD 7.2 billion) in 2006-07. It is the leader by far in
commercial vehicles in each segment, and the second largest in the
passenger vehicles market with winning products in the compact, midsize
car and utility vehicle segments. Like indica,indigo sumo safari The
company is the world's fifth largest medium and heavy commercial vehicle
manufacturer, and the world's second largest medium and heavy bus
manufacturer.
Maruti Suzuki;
More than half the number of cars sold in India wears a Maruti Suzuki
badge. Maruti Suzuki is a subsidiary of Suzuki Motor Corporation Japan.
As India's largest passenger car company, Maruti Suzuki account for over 50
per cent of the domestic car market.
Maruti Suzuki have a sales network of 562 outlets in 372 towns and cities,
and provide maintenance support to customers at 2538 workshops in over
1200 towns and cities (as on December 31,2007).
Since inception, Maruti Suzuki have produced and sold over 6.75 million
vehicles, including almost 500,000 units in Europe and other export markets.
Maruti Suzuki have been rated first in customer satisfaction for eight years
in a row in J D Power's Surveys, and are India's Most Respected Automobile
Company (As per survey conducted by Business world, a reputed Indian
Magazine)
Contact: marutiudyog.com
PRODUCT OFFERINGS:
Hyundai Motor Company is an automobile manufacturer in Korea. The
Company markets the Atoz Prime, Getz, Accent, Elantra, Hyundai Coupe,
Sonata, Grandeur XG and Centennial passenger cars; the Trajet, Terracan,
Tucson, Santa Fe, H-1 and Matrix recreational vehicles, and commercial
vehicles, which include trucks, buses, tractors and specialty vehicles, such as
refrigerated vans, remicon mixers and oil tankers. In addition, the Company
manufactures gasoline, diesel and industrial engines. It operates overseas
plants in North America, India and China, and research and development
centers in North America, Japan and Europe.
Some of the Passenger Cars:
1. i10:
2. i30 :
3. Atos Prime:
4. Getz:
5. Accent:
6. Elantra:
6. Sonata:
7. Hyundai verna
2. Tucson:
3. Terracan:
2:County:
GLOBAL EXISTENCE:
THE PRESENT:
Hyundai motor India ltd is the second largest & the fastest growing car
manufacture in India , presently markets 34 variants of passenger cars in six
segments.
The santro in the B segment , getz prime ,i10 in the B+ segment ,
the assent & verna in the c segments & elantra in the D segments , the sonata
embera in the E segment & the Tucson & terracan in the suv segments.
THE FUTURE:
In addition to promoting its i10, hundai launched two cars at the 9th auto
expo 2008 held on new delhi. The santa fe suv finally going to lands on
Indian shores, sporting 2.2liter diesel engine and price tag of rs 16 lakh
Hyundai will also make the world debut of the i30 sedan , which will replace
the elantra and will be priced in the rs 9-10 lakhs bracket. Expected to be
launched by the end of 2008, it will be available with 2 litre petrol as well as
1.6 litre diesel engines. the karma q and veloster concepts would also be
showcased at the auto expo.
Hyundai motors India ltd is investing to expand capacity in line with its
positioning as Hyundai motor company global export hub for compact cars ,
apart from expansion of production capacity ,hmil plans to expand its dealer
network which will be increased from 183 to 250 this year .& with the
companys greater focus on the quality of its after sales-service hmils
service network will be expanded to around 1000
Hyundai Motors India Ltd. plans to build a world class facility, which will
offer quality products and services to the discerning consumer. It plans to
enforce the " global optimum production system", setting its goal to achieve
the utmost result with the lowest running cost
The Indian operations will play an important role for Hyundai to develop
and expand their presence in the neighboring South East Asian countries and
plans to export the Santro as SKDs (semi-knockdown kits) and CBUs
(completely built units) to the neighboring countries like Pakistan,
Bangladesh, Nepal and Sri Lanka .In fact the Santro has been launched in its
parent country under a new name the Visto. The body panels and the engine
as well as the transmission components are entirely imported from India, and
the Visto is being assembled by HMC at their Ulsan Plant.
Best customer service
Best technology
Best quality products
Best value for people.
SANIYA MIRZA
PreityZinta
1. Promotional Strategies:
entire product launch will land up in trouble. Another issue is that the brand
should follow up the hype built by teaser ads. In the case of Santro, the
teasers were intelligently made and clicked.
Finally came the launch ad which showed Shah Rukh who represented the
Indian consumer saying I am Convinced" to Kim. Shah Rukh fitted
perfectly to the promotional scheme of Santro
. Pricing Strategy:
Hyundai Motor India Ltd rolled out the fastest 1,500,000th car in September
2007.
The celebration event comes nine years since Hyundai started production in
India. According to the company, Hyundai Motor India would continue to
bring the best and the latest in automotive technology and design backed by
the best of warranty, competitive pricing, and a huge sales and service
support network to its customers in the country.
Latest news :
Rs 351,482. The newly launched, segment defining, i10 sports a new price
tag of Rs 330,686 making it one of the best priced cars in this segment.
Model
Santro
i10
Getz
Prime