AMANDA C.

DELLA RAGIONE
Wantagh, NY 11793
(631) 456-0086 w acdella223@gmail.com

EDUCATION
The Pennsylvania State University
B.A.: Public Relations, College of Communications
B.A.: Labor and Employment Relations, College of the Liberal Arts
Minor: Business and the Liberal Arts, College of the Liberal Arts
Minor: International Studies, College of the Liberal Arts
Arcadia University London Center

University Park, PA
May 2016
G.P.A.: 3.91

London, England
January 2015-April 2015

RELEVANT COURSEWORK
Research in Advertising and Public Relations, Public Relations Campaigns, International Communications, Public
Relations Media and Methods, Client Relations

HONORS
Deans List: Fall 2012- Fall 2015, National Society of Collegiate Scholars, Phi Kappa Phi

RELEVANT EXPERIENCE
Kate Spade & Company
New York, NY
Public Relations Intern
May 2015-August 2015
Built relationships with editors to secure coverage for kate spade new york in a variety of print and digital
publications including Teen Vogue, Instyle and Bloomberg.com
Utilized Cision to research influencers and create targeted media lists
Clipped and scanned press to compile monthly credit reports
Collaborated with fellow interns on a ten week-long group project surrounding the global expansion of kate
spade new york and presented project to company executives including the CEO and CMO
Happy Valley Communications
University Park, PA
Director of Communications
June 2015-Present
Edit all materials completed by Account Executives and Associates before it is sent to the client or published on
the Happy Valley Communications website
Create content and manage all of Happy Valley Communications social media accounts including Facebook,
Twitter and LinkedIn
Lead monthly agency meetings with 50+ people in attendance
Organized 30+ interviews for prospective Account Associates to fill agency staffing needs
Duro Olowu
Public Relations Intern
Helped plan and execute Duro Olowus FA15 London Fashion Week presentation
Researched new markets for expansion including the African and European markets
Maintained store appearance and assisted with customer appointments

London, England
January 2015-April 2015

Maguire Steele
New York, NY
Public Relations Intern
May 2014-August 2014
Helped firm execute runway shows and presentations for clients during September 2014 NY Fashion Week
Checked samples in and out of the fashion closet with the use of FashionGPS
Prepared gift mailings for editors and celebrities
Assisted with press clippings and formulated short and long lead pitches for a variety of magazines and websites
including WWD and Glamour magazine

SKILLS
Microsoft Suite, Social Media Platforms, AP Style Writing, FashionGPS, Cision, Vocus, Hootsuite, WordPress, Weebly,
MailChimp