EDWARD

E. RODRIGUEZ
17 Post Lane North | Suffern, NY 10901|edwardrodriguez.mba@gmail.com| 845.659.9371

Skills
Software: Microsoft Office Suite, MS Project, MS Access Developer, Marketo, Aprimo, SAP ERP and CRM, Salesforce, Lexis-Nexis
InterAction CRM, SPSS, Tableau, Qlik, Google Analytics, Adobe Analytics, Cognos, Web Trends, Sysomos, Active Directory, D&B
Market Insight, D&B NetProspex Workbench
Code: SQL, VBA, HTML, CSS, LDAP

Education
September 2007 April 2010

Iona College- Hagan School of Business

New Rochelle, NY
Masters of Business Administration
September 1996 June 2001
Bachelor of Arts

Union College

Schenectady, NY

Experience
February 2015 Present
Konica Minolta Business Solutions

Ramsey, NJ
Project Lead Digital Marketing
Responsible for analyzing marketing campaigns, digital and traditional media data to identify improvements and opportunities
focused on generating more qualified leads. Provide key performance data for the companys marketing efforts, identify
opportunity gaps and recommend actions, such as targeting specific segments, individuals and prospects.

Worked closely with SAP functional analysts in developing a comprehensive tool to manage KMBS marketing
campaigns include the segmentation of the data sets, establishing a contact strategy policy and procedures as well
as setting up guidelines with approval and execution of all marketing campaigns for the company.
Expanded behavioral targeting resulting in increased ROI as measured by leads generated via campaign execution
and social media.
Developed tools, and complex queries for data analysis and extraction for various projects.
Responsible for laying the groundwork for strong data governance policies and procedures for KMBS Direct
Channel customer and prospective customer data assets.
Worked cross-functionally to troubleshoot technical issues and drive the prioritization of solutions.
November 2010 July 2014

Ernst & Young LLP



Secaucus, NJ
Senior Associate
Launched the firms email group management system, along with helping in the conversation of the firms legacy Lotus Notes
Domino Directory to Microsoft Exchange Active Directory system.

Lead team of eight employees in the firms Global Shared Service location in India that provides internal client
services relating to EYs Global List Management System.
Analyzed metrics based on firms global marketing campaigns, presented KPI via Tableau dashboards to major
stakeholders.
Overhauled existing system of list management by working cross-functionally with IT team.
Worked with team to strategize on big data and that prove the ROI of marketing initiatives and embed the concept
of data as a competitive asset across the firm.
October 2003 October 2010
KPMG LLP





Montvale, NJ
Senior Associate
Spearheaded all database related initiatives for Global Business Operations including database administration and developing
scripts for reporting purposes.

Managed and maintained SQL Server databases and analyzed existing reports to identify and implement
efficiencies.
Responsible for developing scenarios in UAT. Worked with functional users and business teams to gather
requirements.