Title of Project

Name of Student JYOT PAL SINGH

Roll No: 05290301713
Class: M-1
Batch 2013-2016
Subject Code:

About the organization

Company Profile.
Techmart Systems Company Private Limited
(TSCPL) is a dominant player in the Indian office
automation industry and has achieved significant
presence in government and education sector with the
sales and service of latest technology, user friendly and
productivity enhancing products.
Since it's establishment in Sept 1993, Techmart has
focused on providing the Indian customers with the
latest technologies in office automation industry from
across the world.

 With a dedicated sales team, responsive service team and

efficient office support staff Techmart has created a highly
satisfied customer base of over 4000 institutions across the
length and breadth of the country including offices of central
govt., state govts., defence establishments, public sector
undertakings, universities, colleges, schools, coaching institutes,
banks, post offices, hospitals and many more.
Techmart yearns to provide high quality products from the world
market leaders in their respective technologies and therefore not
compromising on the quality. Similarly, Techmart excels in
providing tech-support to the utmost level of customer
expectation in terms of promptness to respond as well as quality
of service.

 Techmart is one of the very few organizations in

the Indian office automation industry which not
only claims but actually provides 24x7 service to
customers in their hour of need.
Techmart is the National VIP sales & service
partner for Riso Kagaku Corporation (Japan) and
their subsidiary Riso India for last 14 years for
their range of Digital Duplicators, Printers, Paper
Collators and their allied accessories &
consumables.

 Techmart is the National Distributor for Superfax

Corporation (Japan) for their range of Paper Collator and
other Print Finishing products.
Techmart is the National Distributor for Neopost
International (France) for their range of Mailing
equipments as well as Print Finishing Equipments.
Techmart is the National Partner for Kusters
Engineering (Netherlands) for their range of Banking
automation products.
Techmart is the National Distributor for Evolis (France)
for their range of ID card printers.

Research Objectives
To study and understand the marketing
techniques of Office Automation Industry
Designing marketing strategies

Methodology

Methodology
Market survey
Data analysis
Exercising marketing techniques
Getting Involved in sales process

Findings and Conclusion

Office automation equipments have become
indispensable to run a modern office and its
infrastructure. Similar to all other industries in India,
the petroleum industry also requires office
automation equipments for its different offices and
locations. These equipments and devices include but
are not limited to mailing machines, copiers,
laminators, fax machines, scanners, and printers.
Office automation facilitates in achieving the
maximum efficiency or mechanizing the prevailing
routine office functions.