Professional Documents
Culture Documents
2014 2 Research One
17 8000
1977 1994
People's Insights
People's Insights
SPRINTers -100
People's Insights
SPRINT
Olivier Fleurot
2014
17
8000
83
Pascal Beucler
4/5
Minting24
P2P
20
30
2025
75%
1
2018
1) 2014
2) InMobi20132
3) Ibid
Kate23
Anne 30
10
11
2/3
Lin, 28
12
13
Nikhil, 21
14
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24
Blue Heart
Penny, 24
16
17
100
Research Now 17
500
15
18
19
CSR203040
2050
83%
Adrien, 24,
80%
70%
55
12
12
35
80
20
21
72
83%
79%
83
79
82%
69%
82
69
72%
78%
78
Sarah27
22
23
Sc ott Beaudoin
83%
Luciano Mortula/Shutterstock
24
25
90%
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70 %
60 %
50 %
40 %
30 %
0%
10 %
20 %
30 %
26
40 %
50 %
60 %
1.
80
27
2.
82 %
82 %
81 %
79 %
75 %
70 %
73 %
70 %
69 %
73 %
45
72 %
73 %
Asya,26,
Sophie,29,
72 %
67 %
28
29
Millennials'
Micro Priorities in Macro Categories
72%
* 178000
24%
19%
53%
77%
39%
35%
34%
39%
83%
49%
51%
44%
41%
41%
21%
32%
32%
26%
40%
87%
45%
51%
23%
52%
18%
23%
19%
16%
32%
29%
20%
30
31
3.
28
Xiang22
32
15
Kori Reed
33
4 .
52%
Millennials'
Micro Priorities in Macro Categories
69
14%
76
Friedman
34
28%
32% 32%
42%
27% 27%
22%
23%
26%
15%
21% 21%
35
1.
Nigel Salter
Salterbaxter
36
37
2.
3.
28%
38
39
40
41
28%
92%
3.82
Millennials
82%
75%
52%
46%
31%
62%
56%
53%
50%
48%
Population count and percentage are approximates, based on most recent data available for age group closest to ages 18-30.
42
43
64%
59%
50%
49%
47%
4 8%
38%
35%
28%
27%
7080
44
45
22
69%
46
10%
69%
52%
46%
47
83%
88%
90%
85%
69%
48
49
METRU*
#
#
METRU
METRU
50
3.8
18%15%15%
34%
72%
ellen.cheng@mslgroup.com
20%
Kindness Movement
51
80%
80%
79%
78%
78%
77%
76%
74%
74%
74%
52
53
54
55
Scott Beaudoin
scott.beaudoin@mslgroup.com
(Ellen Cheng)
ellen.cheng@mslgroup.com
56
57
100
3500
25
Campaign Asia2012
12
700
Luminous
Experiential
1994
4 200
The
Holmes Report
: www.mslgroup.com
@
@
(Ellen Cheng)
ellen.cheng@mslgroup.com