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36


2014 2 Research One
17 8000
1977 1994

People's Insights

People's Insights

SPRINTers -100
People's Insights
SPRINT

Olivier Fleurot


2014

17
8000

83

Pascal Beucler

4/5

Minting24






P2P

20






30

2025
75%
1

2018

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Anne 30

10

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12

13

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83%

Adrien, 24,

80%

70%

55
12

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35

80

20

21

72

83%

79%

83

79

82%

69%

82

69

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78%

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Sarah27

22

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24

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Future Impact is important


current performance week

Keep up the good work

90%

80 %

70 %

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30 %
0%

10 %

20 %

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26

40 %

50 %

60 %

1.

80

27

2.

82 %

82 %

81 %

79 %

75 %

70 %

73 %
70 %

69 %

73 %

45

72 %

73 %

Asya,26,

Sophie,29,

72 %

67 %

28

29


Millennials'
Micro Priorities in Macro Categories
72%

* 178000

24%

19%

53%

77%

39%

35%

34%

39%

83%

49%

51%

44%

41%

41%

21%

32%

32%

26%

40%

87%

45%

51%

23%

52%

18%

23%

19%

16%

32%

29%

20%

30

31

3.

28

Xiang22

32

Susan Arnot Heaney

15

Child Hunger Ends Her


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Kori Reed

33

4 .

52%

Millennials'
Micro Priorities in Macro Categories

69

14%

76

Better Tomorrow Plan


John Friedman

Friedman

Better Tomorrow Plan


34

28%

32% 32%

42%

27% 27%

22%

23%

26%

15%

21% 21%

35

1.

Nigel Salter
Salterbaxter

36

37

2.

3.

28%

38

39

40

41

28%

92%

3.82

Millennials

82%

75%

52%

46%

31%

62%
56%
53%
50%
48%

Population count and percentage are approximates, based on most recent data available for age group closest to ages 18-30.

42

43

64%

59%

50%

49%

47%

4 8%

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44

45

22

69%

46

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69%

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47

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85%

69%

48

49


METRU*
#
#

METRU

METRU

50

3.8

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34%

72%


ellen.cheng@mslgroup.com

20%

Kindness Movement

51

80%

80%

79%

78%

78%

77%

76%

74%

74%

74%

52

53

54

55

Scott Beaudoin
scott.beaudoin@mslgroup.com
(Ellen Cheng)
ellen.cheng@mslgroup.com

56

57

100
3500
25

2013The Holmes Report

Campaign Asia2012

12
700

Luminous
Experiential
1994

4 200

The
Holmes Report

: www.mslgroup.com
@
@

(Ellen Cheng)
ellen.cheng@mslgroup.com

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