Professional Documents
Culture Documents
O2O
BDCC
C4 SCRM
Social CRM -
8 SCRM
11
O2O
SCRM
SCRM -
12
- O2O
14
15
SCRM
16
BI
PC
CNNIC
2014 6
5.27 2013 2699
2013 81.0% 83.4%
PC
Social CRM -
CRM
CRM
CRM
Social CRM
A
A
2.
--
Social CRMCRM
SCRM
Social CRM
1.
3.
SCRM
Social CRM
SCRM
Social CRM
APP
299
ID
NFC
APP
300
10
SKU
SCRM
1000
11
O2O
ONLINE ENGAGEMENT
Communication
Interaction
Behavior Tracking
Data Analysis
DATA STATISTICS
& ANALYSIS
O2O TRIGGER
Trigger by Authentication
OFFLINE TRACKING
Closed-loop Tracking
Sharing
on
Any Point
12
CRM
SCRMO2O
O2O
O2O
O2O
SCRM
-
O2O
O2O
O2O
Online to OfflineOffline to
Online
SCRM
SCRM
13
CRM
SCRM
CRM
SCRM
6.0
POS
SCRM
POS
14
1.
MAYBE
YES
NO
2.
POS
POS
SCRM
O2O
- O2O
O2O
xxx
15
SCRM
ITPOS
SCRM
SCRM
SCRMSCRMSCRM
SCRMIT
16
MSLGROUP C SCRM
C4
C4Connection Conversation Conversion - Creation
C4
SCRMSCRM
SCRM
MSLGROUPC4
SCRM
MSLGROUPC4
QQ
C4
C4
/
/RSVP
OA
ERP/OA
17
Customized
Development
Interaction
Identification
Media Relations
Internal
Management Solution
Management Solution
O2O Solution
for
Social CRM
Management Solution
Online Service
Communications
C 4 Solution
Client Relations
Group
Management
User Behavior
Tracking
Behavior
Analysis
Existing
System Docking
Dealer
Management Solution
Push
Messaging
Notes
20
1003500
25
12700
Luminous Experiential1994
4
200The Holmes Report
www.mslgroup.cn @ @
21
201410
Copyright@MSLGROUP China
DEREK DONG ()
Enson Hu ()
Phoebe Li ()
E. Derek.dong@mslgroup.com
T. +86-10-8573 0650
E. Enson.Hu@mslgroup.com
T. +86-10-8573 0588
E. Phoebe.Li@mslgroup.com
T. +86-10-8573 0581
@ @