Tiffeny Phair | Dr.

Sabbath |

Job Seeking Portfolio

PROFESSIONAL COMMUNICATION

Table of
Contents
A Self-Assessment for
Branding You
Online LinkedIn Profile
Elevator Speech
Cover Letter
Appendix Drafts

PAGE 1

PAGE 2

Self-

PAGE 3

Assessment of
Branding You

PAGE 4

INTRODUCTION

Finding the one symbol that represents your entire self is not an easy feat. As
college students we are thrust into a world that is anything but familiar to us. As high
school students we are asking to go to the bathroom and just three short months later
were are asked to make life changing choices that define ourselves. This high school to
college transitions becomes the building blocks of our true authentic selves. Throughout
my whole life I have loved and cherished personal relationships. Once I decided to major
in Communication Studies this choice only delivered this skill to me more. College has
given me a range of skills but I have found that opportunity looks a lot like hard work. As
I experienced different courses I found that event planning which facilitates an
environment where people are able to create and maintain personal relationships had
become my passion. In this essay I will explore my true authentic self and passions to
develop my unique brand through the advice from scholarly sources. My brand will
represent my true self but it will always have room for growth.

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MY UNIQUE BRAND

As I sat here truly thinking about how to make my brand unique, I could only
think of myself as a developing person. With every new obstacle, I
have to face a range of challenges that I need to overcome. So
instead of fighting or avoiding the obstacles, I have accepted that I
must change with the seasons. With each new season my brand
will change colors representing spring, summer, fall and winter.
This brings a unique perspective to my brand as it is always growing and changing, just
like a tree would in the forest. The tree embraces change, and no matter what adversity it
is faced with, the tree adapts to the strongest blizzards and the hottest summers.
MY AUTHENTIC SELF

My true self is something that I strive for every day. After I found my analogy and
started worked toward my tree vision, I wanted to apply it to my brand. A key feature of
this symbol is that with every season the leaves will change representing my flexibility
and growth. According to Thompson, Rindfleisch and Arsel, (2012) who wrote the article
Emotional Branding and the Strategic Value of the Doppelgnger Brand they warn their
readers that when you create your brand to stay away from becoming a doppelganger. A
doppelganger is a brand that looks a lot like another brand without you intentionally
trying to plagiarize. For example, you enter a bakery shop and love the way they
represent themselves gracefully and use soft colors. As you start to build your brand you
cant help but use their ideas to try and identify yourself. Advertisement is all around us
but the goal according to these authors is to sift through that information and look within
ourselves. According to the Huffington Post (2014) your true authentic self comes from

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your skills, talents and wisdom which stems from your core. The brown trunk is in the
shape of a T which is the beginning of my first name. This, like the trunk of a tree,
represents my core which is the most important aspect of my reputation. It stands tall,
strong and confident on the page which empowers my viewers. I once heard an analogy
that has followed me through my college career. Two leaders are building a brick wall
with personnel under them. As you walk up to the first wall you can easily find the leader
who is facilitating the instructions. The personnel must go up to the leader to receive their
next task. As you walk up to the second wall it is impossible for you to find who the
leader is. All personnel are empowered to do their job and fulfill its responsibility. My
core self or T should empower others to not only gain confidence but to lead themselves.
MY PASSIONS

In order to fully understand my brand, I had to clearly define who I am. During a
class lecture done by Dr. Sabbath the class was given a document called Defining Who
You Are by The Globe which helped me unlock my character spirit through connecting
my characteristics with my skills. I feel that I am passionate leader (characteristic)
because I try to empower others to be leaders themselves (skill). Through this I found that
planning events really allows me to empower those that I work with whether it be an
attendee or another event planner. For instance, before every event I do a quick What to
Wear brief before we begin the transition to the banquet. The act of being able to show
my peers the appropriate attire, how to act at a dinner setting, and the art of networking is
a gift in itself. I get to empower those that I am teaching to be successful in this event that
I put together. I am blessed beyond words for the personal relationships that I get to
make. I incorporate this passion into my brand by using leaves. The leaves then begin to

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branch off of my core representing an outreach for personal relationships. Every leaf
will symbolize and unique relationship that I get to make with the people that surround
me.
CONCLUSION

In conclusion I have learned that a lifelong brand is an impossible reality. As our

lives change so will our passions and unique identities. Through my research I have
learned that advertisement and brands are thrusted into every aspect of our lives. The goal
is to sift through that information and to listen to your authentic self as you create your
brand. In order to truly find yourself I must clearly define my characteristics and skills to
reach my true passions. My experiences at Colorado State University have given me the
tools to become a successful member of society but my brand needs to illuminate these
skills. Although my brand will evolve over the years I would eventually like to have roots
coming from the bottom of my tree. This will happen when I feel that my business is
grounded and stable. The roots may seem like a minor detail added will feel like a huge
accomplishment for me. So to my future self, I hope as we go down this unknown road
together that we find flexibility exciting and see new challenges as new opportunities.
Just as our brand now changes with the seasons I hope we are open to ideas that will let
us grow as a person and a successful member of society. Above all, I hope that
throughout the years we keep true to our authentic self, because that is the only thing that
really matters.

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BIBLIOGRAPHY

Thompson, Craig J., Rindfleisch Aric, Arsel Zeynep (2006) Emotional Branding and the
Strategic Value of the Doppelgnger Brand Image. Journal of Marketing: January 2006,
Vol. 70, No. 1, pp. 50-64.
Defining Your Authentic Self Huffington Post. Web. 2014.
The First Steps To Building Your Personal Brand Forbes. Web. 2012.

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Online
LinkedIn
Profile
Link:
https://www.linkedin.co
m/profile/view?
id=AAIAABSFxoEBjcSSk
XzBqfBBiE80zEeKYxpIA
9g&trk=nav_responsiv
e_tab_profile
My name is Tiffeny
Phair and I am
currently a student at
Colorado State
University completing
my undergraduate
degree in
Communication
Studies. My passions
include working with
people, group
communication, and
maintaining
professional
communication as I
develop my relational
networks. Upon
graduation I hope to
work with an
organization that
values employee
relationships and
community relations.

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PAGE 11

Elevator
Speech

Introduction
Hello my name is Tiffeny and I am currently finishing up my degree at Colorado State
University. I am a Communication Studies major and I love working with people.
Although I am a military brat, I was born in Colorado Springs, CO. After my dad got out
of the armed forces, we moved back to Colorado which I am proud to say is my home.
Moving around so much has taught me flexibility and change.
Body
My experiences include planning conclaves for my societies that can contain 70-3,000
attendee events. This year we will be hosting our societies in Dallas, Texas so bring on

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the heat! I have been really blessed with the opportunities to work with people, harness
my time management skills, and become a dependable figure for my organization. Im
really passionate about meeting new people who come with their own stories and
facilitating a setting that we can all talk comfortably about it. My skills include flexibility,
enthusiasm, group communication, dedication and courage. Having eleven members
below me has taught me a lot about responsibility and being a constant resource for them.
To not only get to know them as fellow collages but human beings. They all have lives,
dreams, hopes, families, and their own set of obstacles. If I can help I truly try to do so
but sometimes a listening ear goes a long way. My overall goal is to become and event
planner or figure that empowers others to network, get to know one another, and make
long lasting relationships, As I grow as a
person I hope that whatever I am doing, I
wake up in the morning loving it.
Conclusion
I heard that you are in the _____ business.
Enough about me, what are you interested
in? I hear you like football!

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Cover
Letter

Tiffeny Phair
309 Lupine Drive
Colorado Springs, CO 80521
Cell: 719-641-8486
tphair@rams.colostate.edu
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November 12, 2015

Enthusiastic Hard-Working Individual

To Whom It May Concern,

You need a sharp professional communication employee with great attention to detail and
excellent skills. My education and training make me an ideal candidate for this position.
In today's economy, there's no time to waste on workers who lack the necessary skills and
motivation. I've got what you need. The depth of experience I can offer will contribute to
your leading industry position. I'd love the opportunity to help take Tidbit Mobile to the
top of the field. What a thrill it would be to work for your team! I would be so proud to
tell people that I am a part of the team. My educational background has prepared me for
the role of Region Director. In particular, my study of group, professional and
interpersonal communication has given me a solid background so that I can perform long
lasting relationships. I am eager to contribute my enthusiasm and up-to-date skills to the
team. My relevant qualifications include my Bachelors degree in Communication
Studies. Most recently I worked as a protocol officer for Arnold Air Society and Silver
Wings. In this role, I was responsible for planning and executing 12 events that had over
2,000 members attend. Here I refined my personal and on the spot decisions skills. With
these qualifications, I believe I would be a great addition to your organization.
I am certain that my LinkedIn profile will give you a greater understanding of my
qualifications for this exciting opportunity. I will call your office on [day] to discuss the
arrangement of a formal meeting. I'd be happy to provide greater detail about my skills
and experience during an interview. Please call me at your earliest convenience. I would
greatly appreciate the opportunity to work with and learn from you and your talented
team. I look forward to speaking with you soon.
Sincerely,
Tiffeny Phair

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